• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Tech

Elon Musk says San Francisco’s ‘doom spiral’ isn’t enough to force him to move Twitter’s HQ—but he’s getting a lot of good offers

By
Chloe Taylor
Chloe Taylor
Down Arrow Button Icon
By
Chloe Taylor
Chloe Taylor
Down Arrow Button Icon
July 31, 2023, 11:34 AM ET
Elon Musk, pictured in 2020, said although San Francisco is “in a doom spiral,” X—formerly Twitter—would keep its HQ in the city.
Elon Musk, pictured in 2020, said although San Francisco is “in a doom spiral,” X—formerly Twitter—would keep its HQ in the city.Win McNamee—Getty Images

Elon Musk may have a complicated relationship with San Francisco—but he has no intention of moving X, the company formerly known as Twitter, out of the tech hub.

Recommended Video

Musk revealed over the weekend that the company he acquired for $44 billion last year has been offered various “rich incentives” to relocate its headquarters.

But despite its recent name change—and Musk’s often less-than-favorable views on San Francisco—X will not be leaving its long-established home, the platform’s billionaire owner said in a tweet.

“The city is in a doom spiral with one company after another [having] left or leaving. Therefore, they expect X will move too,” Musk said. “We will not.”

Musk slams ‘derelict’ and ‘unsafe’ San Francisco

In recent years, San Francisco has faced a crisis of violent crime, drug abuse, and homelessness that has drawn criticism from many prominent members of the city’s tech community.

A number of companies have vacated their stores in San Francisco’s shopping hub, a phenomenon dubbed a “retail exodus,” thanks in part to crime rates.

Earlier this year, Whole Foods abruptly closed its flagship store in San Francisco, citing employee safety, while Nordstrom, Anthropologie, and Saks Off 5th have also fled the city’s Union Square.  

Musk himself has long been a public critic of San Francisco.

Back in May, he labeled downtown San Francisco a “disaster” and likened it to “a derelict zombie apocalypse.”

A month later, Musk claimed that many Twitter employees “feel unsafe coming to work” in the city and had had their car windows smashed while they were parked outside the office.

“They also got such a null response from the police that they rarely even bother reporting crimes anymore, because nothing happens,” Musk claimed.

He has lashed out at San Francisco’s Democratic leadership in the past for allegedly failing to tackle crime, arguing in May that because the party has been in control in San Francisco for so long there is “no feedback loop for correction, because they never lose, no matter how bad it gets.”

Statistics from the San Francisco Police Department show that in the first six months of this year, the overall crime rate was down 3.4% from the same period in 2022.

However, certain crimes surged in frequency, with homicide up by 4%, vehicle thefts up by 9%, and robbery up by 12% year on year.

Earlier this year, in the wake of the fatal stabbing of Cash App founder Bob Lee in San Francisco, Musk tweeted that many people he knew had been “severely assaulted” in the city.

“Violent crime in SF is horrific, and even if attackers are caught, they are often released immediately,” he alleged.

His comments received backlash from San Francisco district attorney Brooke Jenkins, who slammed Musk’s take on the case as “reckless and irresponsible.”

Under his stewardship, X has also butted heads with city officials and residents.

Earlier this year, Twitter was sued for allegedly failing to pay rent on its offices in London and San Francisco.

Meanwhile, the city is currently investigating the giant glowing “X” that was recently installed at Twitter HQ, with officials looking into whether the required permits were obtained to erect the sign on top of the building.

The company’s neighbors have reportedly been complaining about the powerful light emitted from the new sign, with some labeling it a “danger” and a “clown show.”

Despite his differences with San Francisco and its leadership, however, the Tesla CEO and world’s wealthiest person said Saturday night that X would remain loyal to the city.

“You only know who your real friends are when the chips are down,” Musk tweeted. “San Francisco, beautiful San Francisco, though others forsake you, we will always be your friend.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Chloe Taylor
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

greenspan
EconomyFederal Reserve
’90s nostalgia seizes the Fed and White House as Warsh and Trump see AI as an internet-style productivity boom
By Paul Wiseman and The Associated PressMarch 2, 2026
2 hours ago
washington
LawWashington
Washington roasted for using AI feature with heavily accented English instead of actual Spanish on state helpline
By Cedar Attanasio and The Associated PressMarch 2, 2026
3 hours ago
Europedigital transformation
Why Europe can lead in trusted, industrialized AI
By Dave McCannMarch 2, 2026
4 hours ago
NewslettersTerm Sheet
Why Sequoia’s Alfred Lin isn’t worried about the SaaS-pocalypse
By Leo SchwartzMarch 2, 2026
5 hours ago
NewslettersFortune Tech
Making sense of the OpenAI-Anthropic-Pentagon tempest
By Alexei OreskovicMarch 2, 2026
5 hours ago
Electrician apprentices at work.
Future of WorkCareers
A dire electrician shortage is a ‘life-or-death’ threat to the AI data center boom—and an opportunity for Gen Z
By Preston ForeMarch 2, 2026
8 hours ago

Most Popular

placeholder alt text
Economy
Your grandparents are the reason the U.S. isn't in a recession right now. That won't last forever
By Eleanor PringleMarch 1, 2026
1 day ago
placeholder alt text
Success
MacKenzie Scott's close relationship with Toni Morrison long before Amazon put her on the path give more than $1 billion to HBCUs
By Sasha RogelbergMarch 1, 2026
23 hours ago
placeholder alt text
Middle East
U.S. military gives Iran a taste of its own medicine with cheap copycat Shahed drones, while concern shifts to munitions supply in extended conflict
By Jason MaMarch 1, 2026
20 hours ago
placeholder alt text
Middle East
As Iran attacks Dubai, the tax-free haven for the global elite could see 'catastrophic' fallout — 'this can also send shockwaves globally'
By Jason MaMarch 1, 2026
22 hours ago
placeholder alt text
Health
Gen Z men are eating ‘boy kibble,’ the human equivalent to dog food, to load up on protein cheaply
By Jake AngeloMarch 1, 2026
1 day ago
placeholder alt text
AI
American schools weren’t broken until Silicon Valley used a lie to convince them they were—now reading and math scores are plummeting
By Sasha RogelbergMarch 1, 2026
20 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.