• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Tech

Elon Musk says San Francisco’s ‘doom spiral’ isn’t enough to force him to move Twitter’s HQ—but he’s getting a lot of good offers

By
Chloe Taylor
Chloe Taylor
Down Arrow Button Icon
By
Chloe Taylor
Chloe Taylor
Down Arrow Button Icon
July 31, 2023, 11:34 AM ET
Elon Musk, pictured in 2020, said although San Francisco is “in a doom spiral,” X—formerly Twitter—would keep its HQ in the city.
Elon Musk, pictured in 2020, said although San Francisco is “in a doom spiral,” X—formerly Twitter—would keep its HQ in the city.Win McNamee—Getty Images

Elon Musk may have a complicated relationship with San Francisco—but he has no intention of moving X, the company formerly known as Twitter, out of the tech hub.

Recommended Video

Musk revealed over the weekend that the company he acquired for $44 billion last year has been offered various “rich incentives” to relocate its headquarters.

But despite its recent name change—and Musk’s often less-than-favorable views on San Francisco—X will not be leaving its long-established home, the platform’s billionaire owner said in a tweet.

“The city is in a doom spiral with one company after another [having] left or leaving. Therefore, they expect X will move too,” Musk said. “We will not.”

Musk slams ‘derelict’ and ‘unsafe’ San Francisco

In recent years, San Francisco has faced a crisis of violent crime, drug abuse, and homelessness that has drawn criticism from many prominent members of the city’s tech community.

A number of companies have vacated their stores in San Francisco’s shopping hub, a phenomenon dubbed a “retail exodus,” thanks in part to crime rates.

Earlier this year, Whole Foods abruptly closed its flagship store in San Francisco, citing employee safety, while Nordstrom, Anthropologie, and Saks Off 5th have also fled the city’s Union Square.  

Musk himself has long been a public critic of San Francisco.

Back in May, he labeled downtown San Francisco a “disaster” and likened it to “a derelict zombie apocalypse.”

A month later, Musk claimed that many Twitter employees “feel unsafe coming to work” in the city and had had their car windows smashed while they were parked outside the office.

“They also got such a null response from the police that they rarely even bother reporting crimes anymore, because nothing happens,” Musk claimed.

He has lashed out at San Francisco’s Democratic leadership in the past for allegedly failing to tackle crime, arguing in May that because the party has been in control in San Francisco for so long there is “no feedback loop for correction, because they never lose, no matter how bad it gets.”

Statistics from the San Francisco Police Department show that in the first six months of this year, the overall crime rate was down 3.4% from the same period in 2022.

However, certain crimes surged in frequency, with homicide up by 4%, vehicle thefts up by 9%, and robbery up by 12% year on year.

Earlier this year, in the wake of the fatal stabbing of Cash App founder Bob Lee in San Francisco, Musk tweeted that many people he knew had been “severely assaulted” in the city.

“Violent crime in SF is horrific, and even if attackers are caught, they are often released immediately,” he alleged.

His comments received backlash from San Francisco district attorney Brooke Jenkins, who slammed Musk’s take on the case as “reckless and irresponsible.”

Under his stewardship, X has also butted heads with city officials and residents.

Earlier this year, Twitter was sued for allegedly failing to pay rent on its offices in London and San Francisco.

Meanwhile, the city is currently investigating the giant glowing “X” that was recently installed at Twitter HQ, with officials looking into whether the required permits were obtained to erect the sign on top of the building.

The company’s neighbors have reportedly been complaining about the powerful light emitted from the new sign, with some labeling it a “danger” and a “clown show.”

Despite his differences with San Francisco and its leadership, however, the Tesla CEO and world’s wealthiest person said Saturday night that X would remain loyal to the city.

“You only know who your real friends are when the chips are down,” Musk tweeted. “San Francisco, beautiful San Francisco, though others forsake you, we will always be your friend.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Chloe Taylor
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Businessman, screen and presentation in meeting for ai, machine learning or training in workshop office.
C-SuiteNext to Lead
Jamie Dimon says government should have power to intervene in AI-driven mass layoffs
By Ruth UmohJanuary 21, 2026
19 hours ago
EnvironmentSoutheast Asia 500
Thailand’s oldest cement firm turns to 3D printing to revolutionize its business
By Angelica AngJanuary 21, 2026
21 hours ago
CryptoCryptocurrency
Coinbase launches expert board to assess quantum computing threat to crypto
By Jeff John RobertsJanuary 21, 2026
22 hours ago
Businessman, screen and presentation in meeting for ai, machine learning or training in workshop office.
C-SuiteNext to Lead
The rise of on-demand leadership in the AI economy
By Ruth UmohJanuary 21, 2026
22 hours ago
C-SuiteFortune 500
The Walmart C-suite reshuffle shows how the retailer sees itself now: As a tech company
By Phil WahbaJanuary 21, 2026
23 hours ago
NewslettersCIO Intelligence
WPP’s CTO says AI is reshaping advertising. But creative judgment needs to remain in human hands
By John KellJanuary 21, 2026
1 day ago

Most Popular

placeholder alt text
AI
Elon Musk says that in 10 to 20 years, work will be optional and money will be irrelevant thanks to AI and robotics
By Sasha RogelbergJanuary 19, 2026
3 days ago
placeholder alt text
Economy
Jamie Dimon says he’d have no issue paying higher taxes if it actually went to people who need it. Right now it just goes to the Washington ‘swamp’
By Eleanor PringleJanuary 21, 2026
1 day ago
placeholder alt text
Politics
Jamie Dimon tells Davos: ‘You didn’t do a particularly good job making the world a better place’
By Eleanor PringleJanuary 21, 2026
1 day ago
placeholder alt text
Success
Nvidia CEO Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction are about to be unlocked because someone needs to build all these new AI centers
By Preston ForeJanuary 21, 2026
1 day ago
placeholder alt text
Economy
Scott Bessent insists he’s ‘not concerned at all’ about investors selling America—despite the fact it’s unraveled tariffs before
By Eleanor PringleJanuary 21, 2026
1 day ago
placeholder alt text
Success
Billionaire Marc Andreessen spends 3 hours a day listening to podcasts and audiobooks—that’s nearly an entire 24-hour day each week
By Preston ForeJanuary 20, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.