• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechTesla

Elon Musk says entrepreneurs are missing ‘tremendous’ opportunities in heavy industry

Steve Mollman
By
Steve Mollman
Steve Mollman
Contributors Editor
Down Arrow Button Icon
Steve Mollman
By
Steve Mollman
Steve Mollman
Contributors Editor
Down Arrow Button Icon
May 26, 2023, 1:35 PM ET
Tesla CEO Elon Musk
Tesla CEO Elon Musk thinks entrepreneurs are missing opportunities in manufacturing and heavy industry.Mark Thompson—Getty Images

Tesla CEO Elon Musk isn’t against entrepreneurs creating apps for smartphones, but he wishes more of them would focus on heavy industry—where he says the opportunities are “tremendous.”

Recommended Video

The Tesla CEO made the comments while speaking with Ford CEO Jim Farley in a Twitter Spaces event on Thursday evening. The two announced that Tesla supercharger stations will become available to owners of Ford electric vehicles (to the chagrin of Tesla customers already dealing with long wait times).

At one point in the conversation, Farley asked Musk about his experience in processing raw materials near Corpus Christi, Texas, where Tesla earlier this month broke ground on a lithium refinery. 

Lithium hydroxide, which the facility will package and ship, is a core component in electric vehicle batteries, but it’s in short domestic supply. Musk said on Thursday that there’s plenty of lithium globally, but that Tesla identified a “significant choke point” in the processing of it. It’s something that Tesla would rather not do itself, he added, but is compelled to.

“Our actual goal is to do the least amount possible, but then we end up hitting these choke points—or we anticipate hitting choke points,” he said. “So a lot of the vertical integration is really out of necessity.” 

Musk said Tesla would gladly use suppliers instead if they were “solving the problem” and if they could clearly continue to meet the production needs of the carmaker, which could then redirect resources elsewhere.

Tesla has also been building a facility at its Texas gigafactory for producing cathodes, another key part of EV batteries.

“Overallocation of talent”

Musk said he wishes more entrepreneurs would get involved in heavy industry. 

“I see so many entrepreneurs in Silicon Valley doing a software startup or sort of chasing the latest greatest thing. But not enough of the talent in North America goes into heavy industry,” he said. “And the crazy thing is the opportunity in heavy industry is tremendous. So I’d just really like to encourage entrepreneurs to think about things that don’t involve, you know, that end up on a phone, basically.” 

He added, “Apps on the phone, we need them, but like, you know, I just think we have an overallocation of talent towards apps on phones.” 

Venture capitalist Paul Graham, cofounder of the startup accelerator Y Combinator, commented on the “preponderance of software companies” last month, tweeting, “Making physical stuff is hard. But don’t let that deter you, if that’s what you’re interested in.” 

Musk replied, “Not enough talent in manufacturing & heavy industries.”

One entrepreneur focused on manufacturing for the EV space, it turns out, was an early Tesla employee: Sila Nanotechnologies CEO Gene Berdichevsky. His company, founded in 2011, makes an anode material that can replace graphite, another mineral bottleneck for EV batteries. The U.S. imports all of its graphite, according to Wards Intelligence, with almost a third coming from China.

“I firmly believed that all ground transportation would go electric, and that the big limiting factor in that was the chemistry and the performance of the lithium-ion battery,” Berdichevsky told the Washington Post in March. 

A year ago, Mercedes-Benz announced it would incorporate Sila’s silicon anode chemistry in batteries for its upcoming G-Class electric vehicles.

Musk told Farley on Thursday that Tesla is trying to figure out, “Do we need to do the anode too? Hopefully not. If someone else could please do that, that would be awesome. Synthetic graphite, there’s a big market for it.” He recommended entrepreneurs look into supplying it.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Steve Mollman
By Steve MollmanContributors Editor
LinkedIn iconTwitter icon

Steve Mollman is a contributors editor at Fortune.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Economy
Elon Musk warns the U.S. is '1,000% going to go bankrupt' unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
1 day ago
placeholder alt text
Success
Even with $850 billion to his name, Elon Musk admits ‘money can’t buy happiness.’ But billionaire Mark Cuban says it’s not so simple
By Preston ForeFebruary 6, 2026
2 days ago
placeholder alt text
Success
Gen Z Patriots quarterback Drake Maye still drives a 2015 pickup truck even after it broke down on the highway—despite his $37 million contract
By Sasha RogelbergFebruary 7, 2026
1 day ago
placeholder alt text
AI
AI can make anyone rich: Mark Cuban says it could turn 'just one dude in a basement' into a trillionaire
By Sydney LakeFebruary 7, 2026
1 day ago
placeholder alt text
Future of Work
Anthropic cofounder says studying the humanities will be 'more important than ever' and reveals what the AI company looks for when hiring
By Jason MaFebruary 7, 2026
1 day ago
placeholder alt text
Energy
Next-gen nuclear's tipping point: Meta and hyperscalers start deals with Bill Gates’ TerraPower, Sam Altman-backed Oklo, and more
By Jordan BlumFebruary 7, 2026
22 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Tech

InvestingVenture Capital
NFL legend Joe Montana lived around top VC execs as a 49er, then leveraged those ties to launch his second career as an investor
By Jason MaFebruary 8, 2026
54 minutes ago
CybersecurityJeffrey Epstein
FBI found little evidence Epstein ran a sex trafficking ring for powerful men and concluded a ‘client list’ doesn’t exist
By Michael R. Sisak, David B. Caruso, Larry Neumeister and The Associated PressFebruary 8, 2026
3 hours ago
RetailEurope
Trump’s Greenland crisis triggered a surge in apps designed to help shoppers boycott U.S. goods, though few American imports are on store shelves
By James Brooks and The Associated PressFebruary 8, 2026
3 hours ago
nfl
CommentaryTV
The Super Bowl was made for TV and instant replay was made for visual AI. Here’s how it could be better and what it would look like
By Jason CorsoFebruary 8, 2026
5 hours ago
monkey
CybersecurityAnimals
One way AI won’t ruin the world: tools to crack down on the $23 billion animal trafficking trade
By Eve Bohnett and The ConversationFebruary 8, 2026
6 hours ago
heacock
CommentaryLeadership
I’m a CEO who grew a ‘boring’ air filter business into a $260 million company, and AI is going to help blue-collar, everyday people just like me
By David HeacockFebruary 8, 2026
6 hours ago