An A.I. startup founder explained why his unusual financing strategy could be a new trend for founders

Rewind AI CEO Dan Siroker found a creative way to conduct his most recent Series A funding, as The Information first reported. Siroker made his pitch deck public and created a form for investors to pitch him with how much they were willing to invest in mid-April. He tells Term Sheet he was blown away by the response: He got 170 official offers and over a thousand investors expressed interest. As Siroker puts it, “Before online dating, you can still find love, but the pool of people you potentially meet is much smaller than you if you use online dating. I feel like going out and actually casting a wide net not only gives you a lot more options but also gets you connected with somebody who you might not otherwise have thought to connect with.”

Siroker announced NEA was going to lead the round on May 9, even though the firm’s $12 million investment at a $350 million valuation wasn’t actually the highest offer the startup received. “[The company] being capital efficient, not having to change large language models, and having a proprietary data set—I think that really made investors salivate,” he explained.

I spoke to Siroker about how he built his technology and how he decided to make his pitch deck public. 

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Termsheet: How did you come up with the concept for Rewind and how does the company’s technology works? 

Siroker: I started the company out of an experience I had in my 20s. I have a genetic condition that caused me to go deaf early, and the good news is when I tried a hearing aid at the age of thirty it changed my life. Losing a sense and gaining it back again feels like gaining a superpower. 

So, I started this company really trying to answer the question: If there’s a hearing aid for hearing and glasses for vision, what’s the equivalent for memory? Our vision is to give humans a perfect memory. The product we built is a MacOS app that captures everything you see and makes it searchable. We also integrate with Chat GPT so you can actually ask questions. For example, you can ask it to write you an email based on the context of a person you might know. We call it a copilot for your mind. 

Why did you decide to make your pitch deck public and conduct your funding round in such an unconventional way? 

The main reason initially was to build trust with customers. We thought, at minimum, it’d be a great way to be transparent. And it turns out, it was a great way to save time because I was getting hundreds of inbound investors reaching out and I just didn’t have time to meet with everyone. So I thought, I’m not worried about competition, so why not just put it all out there and see what happens? There was a little bit of internal debate. It wasn’t an obviously good idea before we did it, but after we did it, it actually turned out to work way better than we ever expected. We got close to 2 million views on the pitch deck itself and over a thousand interested investors.

How did you choose NEA? You got other offers that would have valued the company at over a billion, but you didn’t go for the highest bidder.

I spent a lot of time with the finalists and some folks even flew out here to Denver which is really flattering. It really came down to their long-term orientation. Most venture capitalists have a 10-year time horizon for investments—that’s their commitment to their limited partners. NEA has a 15-year fund lifecycle and oftentimes they are buyers at the IPO, not just sellers. That’s another really strong sign to me because I want to be doing this company for the rest of my life. 

Will you use this method again for your next fundraising round? Do you think others will follow suit?

Yes, I think so. This is a much better way. There have been lots of founders who have reached out saying this was a brilliant idea and they love it and said ‘I’m going to do the same in my next round.’ So I hope this is the beginning of a trend.

It’s also a win for the investor because they know we’re not hiding anything—we’re out there publicly. It’s transparent and shows that the company and the founding team is confident. 

You can see Rewind’s viral investor presentation here. 

Lucy Brewster
Twitter: @lucyrbrewster
Email: Lucille.brewster@fortune.com
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Term Sheet will be back on Tuesday, May 30, after the Memorial Day weekend.

VENTURE DEALS

- BenchSci, a Toronto-based A.I. and machine learning platform for research and drug discovery, raised $70 million in new Series D funding. Generation Investment Management led the round and was joined by Inovia Capital, TCV, Golden Ventures, and F-Prime Capital. 

- NYMBUS, a Jacksonville, Fla.-based digital banking solutions provider, raised $70 million in Series D funding. Insight Partners led the round and was joined by ConnectOne Bank, PeoplesBank, The Banc Funds Company, and Mendon Venture Partners. 

- Incredo, a Tel Aviv-based foodtech startup, raised $30 million in Series C funding. dsm-firmenich Venturing and Sienna Venture Capital co-led the round and were joined by Pitango, BlueRed Partners, and Teseo Capital. 

- XFlow, a Bangalore, India-based financial services and infrastructure company, raised $10.2 million in pre-Series A funding. Square Peg led the round and was joined by Moore Strategic Ventures, Lightspeed, and General Catalyst.

- Mate Fertility, a Los Angeles-based fertility treatment platform, raised $4.2 million in funding. Struck Capital led the round and was joined by Cortado Ventures, Oklahoma Life Sciences Fund, Revolution’s Rise of the Rest Seed Fund, and others. 

- Signaloid, a Cambridge, U.K.-based computing platform, raised £3 million ($3.7 million) in seed funding. IQ Capital led the round and was joined by Type One and Creator Fund. 

- Trébol, a Bogotá-based business identity verification automation platform, raised $3 million in seed funding. Better Tomorrow Ventures and Canaan Partners co-led the round and were joined by Y Combinator, SOMA Capital, Unpopular Ventures, and other angels.

- Loot Labs, a Seattle-based digital collectibles acquirer, raised $1.5 million in pre-seed funding. BITKRAFT Ventures led the round and was joined by Polygon Ventures, Mechanism Capital, Lofty Ventures Syndicate, and angel investor Hammoudi “Yassuo” Abdalrhman. 

PRIVATE EQUITY

- BVP Forge acquired a majority stake in Medisolv, a Columbia, Md.-based health care quality data measurement and reporting solutions provider. Financial terms were not disclosed. 

- PSG acquired a majority stake in 4me, a Palo Alto-based IT service management and enterprise service management software vendor. Financial terms were not disclosed. 

- Outdoor Living Supply, a Trilantic North America portfolio company, acquired Stoneworld, a Mapleton, Utah-based natural stone, masonry, hardscape, and landscape supplies distributor. Financial terms were not disclosed.

OTHER

- Stratasys, an Eden Prairie, Minn.- and Rehovot, Israel-based polymer 3D printing solutions provider, and Desktop Metal, a Burlington, Mass.-based 3D printing solutions provider, agreed to a merger valued at approximately $1.8 billion.

- Avery Dennison acquired Lion Brothers, an Owings Mills, Md.-based apparel brand embellishments designer and manufacturer. Financial terms were not disclosed. 

- Deltek agreed to acquire Replicon, a Calgary, Canada-based time-tracking solutions provider. Financial terms were not disclosed.

- Massachusetts Mutual Life Insurance Company acquired a majority stake in Counterpointe Sustainable Advisors, a Greenwich, Conn.-based commercial property assessed clean energy, sustainable real estate, and creative energy solutions financing company. Financial terms were not disclosed.

FUNDS + FUNDS OF FUNDS

- Godspeed Capital Management, a Washington, D.C.-based private equity firm, raised $250 million for a fund focused on investing in defense and government services sectors.

PEOPLE

- 1RoundTable Partners and 10T Holdings, Greenwich, Conn.-based growth equity firms, hired Randy Little as a partner. Formerly, he was with Financial Technology Partners.