• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceReal Estate

After being sold for $190 million to a guy who didn’t show up with the money, NYC’s Flatiron Building has found a new owner

By
Natalie Wong
Natalie Wong
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Natalie Wong
Natalie Wong
and
Bloomberg
Bloomberg
Down Arrow Button Icon
May 23, 2023, 4:17 PM ET
The Flatiron building in New York.
The Flatiron building in New York.Jeenah Moon—Bloomberg/Getty Images

Jeffrey Gural, a longtime stakeholder in Manhattan’s Flatiron Building, and his group of investors have won an auction for the iconic landmark after years of battling over its future.

Recommended Video

Gural, chairman of GFP Real Estate, bid $161 million for the wedge-shaped tower, winning the auction held Tuesday outside a courthouse in lower Manhattan. He said the owners would consider converting either part or all of the building to apartments, a move that would first require seeking approval from the city.

It was Gural’s second attempt after his group’s nearly $190 million bid fell short in a March auction where he lost out to Jacob Garlick, a relative unknown. Garlick, a managing partner at Abraham Trust, failed to pay the deposit for the building, in what Gural called a “crazy” twist. That paved the way for Tuesday’s auction.

“It’s a good day,” Gural said. “I didn’t know what to expect.”

His group, which includes investors that already had stakes in the building, will have to buy out fellow investor Nathan Silverstein’s stake. 

In order to avoid a situation similar to the first auction, buyers were required to submit a photo identification, proof of deposit funds and, if buying through an entity, some indication of its legitimacy.

Gural has owned a stake in the Flatiron Building, at 175 Fifth Ave., for decades. Owners of the tower, which has sat empty after sole tenant Macmillan Publishers moved out in 2019, have been embroiled in a dispute on how to proceed with renovations to attract occupants. 

Gural acknowledged that it’s a tough market for office buildings. The rise in remote work and higher borrowing costs have slammed many owners. While the plan was initially to keep all the building’s space for offices, he said the owners are open to other ideas.

“We accomplished our goal, which is to end our relationship with Nathan Silverstein and own the building 100%,” Gural said. “It’s a relief because for the last 30 years I’ve needed his consent on everything. Sometimes we agreed. Sometimes we didn’t.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Natalie Wong
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Success
After decades in the music industry, Pharrell Williams admits he never stops working: ‘If you do what you love everyday, you’ll get paid for free'
By Emma BurleighFebruary 3, 2026
3 days ago
placeholder alt text
Politics
Peter Thiel warns the Antichrist and apocalypse are linked to the ‘end of modernity’ currently happening—and cites Greta Thunberg as a driving example
By Nick LichtenbergFebruary 4, 2026
2 days ago
placeholder alt text
Investing
Ray Dalio warns the world is ‘on the brink’ of a capital war of weaponizing money—and gold is the best way for people to protect themselves
By Sasha RogelbergFebruary 4, 2026
2 days ago
placeholder alt text
Crypto
Bitcoin demand in Nancy Guthrie disappearance shows how crypto is becoming a more frequent feature of physical crimes
By Carlos GarciaFebruary 4, 2026
2 days ago
placeholder alt text
Investing
Tech stocks go into free fall as it dawns on traders that AI has the ability to cut revenues across the board
By Jim EdwardsFebruary 4, 2026
2 days ago
placeholder alt text
Economy
Trump is giving the U.S. economy a $65 billion tax-refund shot in the arm, mostly for higher-income people, BofA says
By Nick LichtenbergFebruary 5, 2026
20 hours ago

Latest in Finance

Traders on the floor of the New York Stock Exchange monitor the early moves of the market soon after the trading day began in New York 05 August, 1999.
InvestingMarkets
Software selloff giving you deja vu? We’ve been here before, says Deutsche Bank, when the dotcom bubble burst
By Eleanor PringleFebruary 6, 2026
20 minutes ago
U.S. athlete Daniella Ramirez during a press conference on day five of the Olympic Games in Paris.
SuccessOlympics
U.S. Olympic medalist barely earns enough to cover rent but makes 5 times more on social media
By Orianna Rosa RoyleFebruary 6, 2026
57 minutes ago
johnsson
Commentaryvaluations
When the music stops: the unravelling of AI companies’ flawed valuations
By Mikael JohnssonFebruary 6, 2026
2 hours ago
A woman holds up a peace sign as she runs in the New York City Marathon.
RetailLuxury
Gen Z’s latest status symbol is running a marathon—and it’s terrible news for Gucci, Louis Vuitton, and Hermès
By Sasha RogelbergFebruary 6, 2026
4 hours ago
Personal Financemortgages
Current mortgage rates report for Feb. 6, 2026
By Glen Luke FlanaganFebruary 6, 2026
4 hours ago
Personal FinanceCertificates of Deposit (CDs)
Top CD rates today, Feb. 6, 2026: Lock in up to up to 4.18%
By Glen Luke FlanaganFebruary 6, 2026
4 hours ago