• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipAI

IBM commercial boss warns managers to start using A.I., or risk being replaced. He’s not alone

Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
Down Arrow Button Icon
Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
Down Arrow Button Icon
May 10, 2023, 7:43 AM ET
Meeting with an AI Robot manager
As A.I. nabs jobs, experts have predicted that management could be the first to shrink.AndreyPopov—Getty Images

Ever since the launch of ChatGPT, there’s been much chatter about robots taking over the world. 

Recommended Video

Even the so-called Godfather of A.I., Geoffrey Hinton, quit his respectable gig at Google to warn society about the danger it faces in the wake of artificial intelligence development—and even says he regrets his life’s work. 

The dystopian picture of the future Hinton paints is bleak, complete with chatbots seeking power and humans becoming as defenseless as frogs. 

It’s eerily similar to the “end of the human race” that the globally renowned scientist Stephen Hawking predicted years before his own death. 

But for now (and on the less extreme end of the spectrum), the emergence of A.I. poses one very real risk: that it will replace human jobs. 

Experts have predicted that project management and middle management will be the first to fall, and Goldman Sachs estimates that A.I. could replace around 300 million full-time jobs globally.

So for managers fearful of the future of their role, IBM offers some cautionary advice on how to face A.I.  

Work with A.I., not against it

“A.I. may not replace managers, but the managers that use A.I. will replace the managers that do not,” IBM’s chief commercial officer Rob Thomas said during a recent press conference, according to TechCrunch. “It really does change how people work.”

Thomas’ advice for managers to start using A.I. if they want to future-proof their roles rings similar to Yishan Wong’s advice to workers concerned about being replaced by A.I.

Instead of wasting time worrying, Wong told Fortunethat workers should look into how to sidestep their careers into A.I. because it doesn’t require “an enormous amount of technical skill.”

“Nontechnical people can build pretty valuable and novel applications on A.I. There’s this enormous amount of leverage that an individual can have,” he added.

Likewise, the economist Richard Baldwin echoed, “A.I. won’t take your job” during a panel at the 2023 World Economic Forum’s Growth Summit. “It’s somebody using A.I. that will take your job.”

Regardless of the job function, he thinks that automation and A.I. will disrupt every single role, and as such, “everyone will need to learn how to deal with it.”

Managers would do well to listen: If they’re worried about the longevity of their role, it may be wise to take up the experts’ advice and start learning how to use A.I. pronto.

Fortune Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Fortune Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
About the Author
Orianna Rosa Royle
By Orianna Rosa RoyleAssociate Editor, Success
Instagram iconLinkedIn iconTwitter icon

Orianna Rosa Royle is the Success associate editor at Fortune, overseeing careers, leadership, and company culture coverage. She was previously the senior reporter at Management Today, Britain's longest-running publication for CEOs. 

See full bioRight Arrow Button Icon

Latest in Leadership

Jensen Huang
SuccessBillionaires
Nvidia CEO Jensen Huang admits he works 7 days a week, including holidays, in a constant ‘state of anxiety’ out of fear of going bankrupt
By Jessica CoacciDecember 4, 2025
3 hours ago
Successphilanthropy
‘Have they given enough? No’: Melinda French Gates rips into billionaire class, saying Giving Pledge has fallen short
By Sydney LakeDecember 4, 2025
3 hours ago
Geoffrey Hinton gestures with his hands up
Successthe future of work
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
4 hours ago
Factory worker on assembly line.
SuccessGen Z
Nearly 4 million new manufacturing jobs are coming to America as boomers retire—but it’s the one trade job Gen Z doesn’t want
By Emma BurleighDecember 4, 2025
4 hours ago
Luigi Mangione appears for a suppression of evidence hearing in the killing of UnitedHealthcare CEO Brian Thompson in Manhattan Criminal Court on December 01, 2025 in New York City.
LawUnitedHealth Group
A year after the killing of UnitedHealthcare’s CEO, Luigi Mangione fights to suppress key evidence
By Jennifer Peltz and The Associated PressDecember 4, 2025
4 hours ago
SuccessWealth
Meet Luana Lopes Lara: The 29-year-old ballerina spent summers working for Ray Dalio—now she’s the youngest female self-made billionaire
By Orianna Rosa RoyleDecember 4, 2025
5 hours ago

Most Popular

placeholder alt text
Economy
Two months into the new fiscal year and the U.S. government is already spending more than $10 billion a week servicing national debt
By Eleanor PringleDecember 4, 2025
8 hours ago
placeholder alt text
North America
Jeff Bezos and Lauren Sánchez Bezos commit $102.5 million to organizations combating homelessness across the U.S.: ‘This is just the beginning’
By Sydney LakeDecember 2, 2025
2 days ago
placeholder alt text
Economy
Ford workers told their CEO 'none of the young people want to work here.' So Jim Farley took a page out of the founder's playbook
By Sasha RogelbergNovember 28, 2025
6 days ago
placeholder alt text
North America
Anonymous $50 million donation helps cover the next 50 years of tuition for medical lab science students at University of Washington
By The Associated PressDecember 2, 2025
2 days ago
placeholder alt text
Economy
Scott Bessent calls the Giving Pledge well-intentioned but ‘very amorphous,’ growing from ‘a panic among the billionaire class’
By Nick LichtenbergDecember 3, 2025
1 day ago
placeholder alt text
AI
IBM CEO warns there’s ‘no way’ hyperscalers like Google and Amazon will be able to turn a profit at the rate of their data center spending
By Marco Quiroz-GutierrezDecember 3, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.