• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechElectric vehicles

Americans aren’t loving EVs yet—less than half say their next car will be electric

By
Tom Krisher
Tom Krisher
,
Matthew Daly
Matthew Daly
,
Hannah Fingerhut
Hannah Fingerhut
, and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Tom Krisher
Tom Krisher
,
Matthew Daly
Matthew Daly
,
Hannah Fingerhut
Hannah Fingerhut
, and
The Associated Press
The Associated Press
Down Arrow Button Icon
April 11, 2023, 5:44 AM ET
A motorist charges his electric vehicle at a Tesla Supercharger station in Detroit, on Nov. 16, 2022.
A motorist charges his electric vehicle at a Tesla Supercharger station in Detroit, on Nov. 16, 2022. Paul Sancya—AP

Many Americans aren’t yet sold on going electric for their next cars, a new poll shows, with high prices and too few charging stations the main deterrents. About 4 in 10 U.S. adults are at least somewhat likely to switch, but the history-making shift from the country’s century-plus love affair with gas-driven vehicles still has a ways to travel.

The poll by The Associated Press-NORC Center for Public Affairs Research and the Energy Policy Institute at the University of Chicago shows that the Biden administration’s plans to dramatically raise U.S. EV sales could run into resistance from consumers. Only 8% of U.S. adults say they or someone in their household owns or leases an electric vehicle, and just 8% say their household has a plug-in hybrid vehicle.

Even with tax credits of up to $7,500 to buy a new EV, it could be difficult to persuade drivers to ditch their gas-burning cars and trucks for vehicles without tailpipe emissions.

Auto companies are investing billions in factories and battery technology in an effort to speed up the switch to EVs to cut pollution and fight climate change. Under a greenhouse gas emissions proposal from the Environmental Protection Agency, about two-thirds of all new vehicle sales could have to be EVs by 2032. President Joe Biden has set a goal that up to half of all new vehicle sales be electric by 2030 to cut emissions and fight climate change.

But only 19% of U.S. adults say it’s “very” or “extremely” likely they would purchase an electric vehicle the next time they buy a car, according to the poll, and 22% say it’s somewhat likely. About half — 47% — say it’s not likely they would go electric.

Six in 10 said the high cost is a major reason they wouldn’t and about a quarter cited it as a minor reason. Only 16% said the high cost would not be a factor in rejecting the EV.

New electric vehicles now cost an average of more than $58,000, according to Kelley Blue Book, a price that’s beyond the reach of many U.S. households. (The average vehicle sold in the U.S. costs just under $46,000.) Tax credits approved under last year’s Inflation Reduction Act are designed to bring EV prices down and attract more buyers.

But new rules proposed by the U.S. Treasury Department could result in fewer electric vehicles qualifying for a full $7,500 federal tax credit later.

Many vehicles will only be eligible for half the full credit, $3,750, an amount that may not be enough to entice them away from less-costly gasoline-powered vehicles.

About three-quarters say too few charging stations is a reason they wouldn’t go electric, including half who call it a major reason. Two-thirds cite a preference for gasoline vehicles as a major or minor reason they won’t go electric.

“I’m an internal combustion engine kind of guy,” said Robert Piascik, 65, a musician who lives in Westerville, Ohio, a Columbus suburb. “I can’t see myself spending a premium to buy something that I don’t like as much as the lower-priced option.”

Although he has nothing against EVs and would consider buying one as the technology improves and prices fall, Piascik said the shorter traveling range, lack of places to charge and long refueling times would make it harder for him to go on trips.

In his 2017 BMW 3-Series, all he has to do is pull into a gas station and fill up in minutes, Piascik said. “The early adopters have to put up with a the lack of infrastructure,” he said.

Biden has set a goal of 500,000 EV charging stations nationwide, and $5 billion from the 2021 infrastructure law has been set aside to install or upgrade chargers along 75,000 miles (120,000 kilometers) of highway from coast to coast.

Electric car giant Tesla will, for the first time, make some of its charging stations available to all U.S. electric vehicles by the end of next year, under a plan announced in February by the White House. The plan to open the nation’s largest and most reliable charging network to all drivers is a potential game-changer in promoting EV use, experts say.

High prices and a lack of available chargers are cited by at least half of Democrats and Republicans as main reasons for not buying an EV, but there’s a partisan divide in how Americans view electric vehicles. About half of Republicans, 54%, say a preference for gasoline-powered vehicles is a major reason for not buying an EV, while only 29% of Democrats say that.

James Rogers of Sacramento, California, a Democrat who voted for Biden, calls climate change an urgent problem, and he supports Biden’s overall approach. Still, he does not own an EV and isn’t planning to buy one, saying the price must come down and the charging infrastructure upgraded.

Even with a tax credit that could put the average price for a new EV close to $50,000, “it’s too much” money, said Rogers, 62, a retired customer service representative. He’s willing to pay as much as $42,000 for an EV and hopes the market will soon drive prices down, Rogers said.

In an encouraging finding for EV proponents, the poll shows 55% of adults under 30 say they are at least somewhat likely they will get an electric vehicle next time, as do 49% of adults ages 30 to 44, compared with just 31% of those 45 and older.

And people in the U.S. do see the benefits to an EV. Saving money on gasoline is the main factor cited by those who want to buy an EV, with about three-quarters of U.S. adults calling it a major or minor reason.

Making an impact on climate change is another big reason many would buy an EV, with 35% saying that reducing their personal impact on the climate is a major reason and 31% saying it’s a minor reason. ___ Krisher reported from Detroit. ___ The AP-NORC poll of 5,408 adults was conducted Jan. 31 to Feb. 15 using a combined sample of interviews from NORC’s probability-based AmeriSpeak Panel, which is designed to be representative of the U.S. population, and interviews from opt-in online panels. The margin of sampling error for all respondents is plus or minus 1.7 percentage points. The AmeriSpeak panel is recruited randomly using address-based sampling methods, and respondents later were interviewed online or by phone.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Tom Krisher
See full bioRight Arrow Button Icon
By Matthew Daly
See full bioRight Arrow Button Icon
By Hannah Fingerhut
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Electrician apprentices at work.
Future of WorkCareers
A dire electrician shortage is a ‘life-or-death’ threat to the AI data center boom—and an opportunity for Gen Z
By Preston ForeMarch 2, 2026
2 hours ago
A veiled Iranian woman holds her cellphone displaying a portrait of Iran's Supreme Leader, Ayatollah Ali Khamenei,
CybersecuritySecurity
Cyber retaliation from Iran is a problem for U.S. companies — ‘It’s in the hands of a 19-year-old hacker in a Telegram room,’ ex-NSA operative says
By Amanda GerutMarch 1, 2026
12 hours ago
Two girls look at a white laptop placed on a desk.
AIEducation
American schools weren’t broken until Silicon Valley used a lie to convince them they were—now reading and math scores are plummeting
By Sasha RogelbergMarch 1, 2026
14 hours ago
Big TechSocial Media
YouTube’s cofounder and former tech boss doesn’t want his kids to watch short videos, warning short-form content ‘equates to shorter attention spans’
By Marco Quiroz-GutierrezMarch 1, 2026
18 hours ago
Slack cofounder Stewart Butterfield
SuccessProductivity
Slack cofounder says workers and CEOs can get stuck doing ‘fake’ work like pre-meetings and slide shows
By Emma BurleighMarch 1, 2026
18 hours ago
heitmann
CommentaryEntrepreneurship
Here’s how to build something that lasts, from the founder of a $300 million bootstrapped company that’s been growing for 28 years straight
By Tim HeitmannMarch 1, 2026
1 day ago

Most Popular

placeholder alt text
Economy
Your grandparents are the reason the U.S. isn't in a recession right now. That won't last forever
By Eleanor PringleMarch 1, 2026
1 day ago
placeholder alt text
Success
MacKenzie Scott's close relationship with Toni Morrison long before Amazon put her on the path give more than $1 billion to HBCUs
By Sasha RogelbergMarch 1, 2026
17 hours ago
placeholder alt text
Middle East
As Iran attacks Dubai, the tax-free haven for the global elite could see 'catastrophic' fallout — 'this can also send shockwaves globally'
By Jason MaMarch 1, 2026
16 hours ago
placeholder alt text
Personal Finance
Trump's universal 401(k) architect on why lower-income people distrust retirement accounts: 'they want to know what the catch is'
By Jacqueline MunisFebruary 28, 2026
2 days ago
placeholder alt text
Health
Gen Z men are eating ‘boy kibble,’ the human equivalent to dog food, to load up on protein cheaply
By Jake AngeloMarch 1, 2026
21 hours ago
placeholder alt text
Middle East
U.S. military gives Iran a taste of its own medicine with cheap copycat Shahed drones, while concern shifts to munitions supply in extended conflict
By Jason MaMarch 1, 2026
14 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.