• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
EnvironmentWhite House

The White House will require at least 54% of all new vehicles to be electric by 2030, sources say

By
Tom Krisher
Tom Krisher
,
Matthew Daly
Matthew Daly
, and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Tom Krisher
Tom Krisher
,
Matthew Daly
Matthew Daly
, and
The Associated Press
The Associated Press
Down Arrow Button Icon
April 10, 2023, 5:19 PM ET
Joe Biden
President Joe Biden.Patrick Semansky—AP Images

The Biden administration will propose strict new automobile pollution limits this week that would require at least 54% of new vehicles sold in the U.S. to be electric by 2030 and as many as two of every three by 2032, according to industry and environmental officials briefed on the plan.

The proposed regulation, to be released Wednesday by the Environmental Protection Agency, would set greenhouse gas emissions limits for the 2027 through 2032 model years for passenger vehicles that would be more even stricter than goals the auto industry agreed to in 2021.

The EPA will offer a range of options that the agency can select after a public comment period, the officials said. They asked not to be identified because the proposal hasn’t been made public. The proposed regulation isn’t expected to become final until next year.

Environmental groups are applauding the ambitious numbers, which were first reported over the weekend by The New York Times. But the plan is likely to get strong pushback from the auto industry, which already pledged in August 2021 to make EVs half of U.S. new car sales by 2030 as it moves toward a history-making transition away from internal combustion engines.

Even the low end of the EPA’s 2030 range is 4 percentage points higher than the 2021 goal, which came after strong pressure from President Joe Biden. An executive order signed by Biden set a target for half of all new vehicles sold in 2030 to be zero-emissions vehicles, including battery electric, plug-in hybrid electric or fuel cell electric vehicles.

Biden also wants automakers to raise gas mileage and cut tailpipe pollution between now and model year 2026. That would mark a significant step toward meeting his pledge to cut America’s planet-warming greenhouse gas emissions in half by 2030 as he pushes a once-almost-unthinkable shift from gasoline-powered engines to battery-powered vehicles.

With electric vehicles accounting for just 7.2% of U.S. vehicle sales in the first quarter of this year, the industry has a long way to go to even approach the administration’s targets. However, the percentage of EV sales is growing. Last year it was 5.8% of new vehicles sales.

The EPA tailpipe pollution limits don’t actually require a specific number of electric vehicles to be sold every year, but instead mandate limits on greenhouse gas emissions. That amounts to roughly the same thing, according to agency calculations of the number of EVs that likely would be needed to comply with the stricter pollution limits.

The auto industry likely will need to sell a lot more EVs to meet the requirements. It’s already pushed up the mileage of gasoline vehicles with more efficient engines and transmissions, reducing weight and other measures. Many in the industry say they’d rather spend investment dollars developing new EVs that are likely to dominate the industry in coming years.

Suggesting a brake on the optimistic idea of vast emission improvements simply through rule making, however, the Alliance for Automotive Innovation, a trade association that includes most automakers, said, “Regulatory mandates alone will not address the conditions that will determine the ultimate success of the EV transition.”

Supportive policies such as tax credits for EV purchases and funding of a nationwide network of charging stations are needed, the alliance said in a statement before the EPA rule was announced. EVs have to become more affordable, parts and domestic critical mineral supply chains have to be set up and utility generating capacity must be addressed, the statement said.

Transportation is the single largest source of carbon emissions in the U.S., but it is followed closely by electricity generation.

Environmental groups say stricter tailpipe pollution standards are needed, and provisions of the sweeping Inflation Reduction Act passed last year will help reach the tougher requirements. “Tailpipe emissions pollute the air we breathe and worsen severe weather,” Fred Krupp, president of the Environmental Defense Fund, said in a statement.

The Inflation Reduction Act, a climate and health care law passed with only Democratic votes, has tax credits for electric vehicle manufacturing and for purchases of new and used EVs.

At present, many new EVs manufactured in North America are eligible for a $7,500 tax credit, while used EVs can get up to $4,000.

However, there are price and purchaser income limits that make some vehicles ineligible. And starting April 18, new requirements by the Treasury Department will result in fewer new electric vehicles qualifying for a full $7,500 federal tax credit.

The rules require that certain percentages of battery parts and minerals come from North America or countries with which the U.S. has free trade agreements. Industry analysts say the requirements, announced March 31, could cut the $7,500 credit in half on many vehicles. A smaller credit may not be enough to attract new buyers for EVs that now cost an average of $58,600 according to Kelley Blue Book.

The price is down from $63,500 a year ago as more lower-priced EV models hit the market. Still, EVs are more expensive than the average vehicle sold in the U.S., which costs just under $46,000.

____

Krisher reported from Detroit.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Authors
By Tom Krisher
See full bioRight Arrow Button Icon
By Matthew Daly
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Environment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Environment

pandu
CommentaryIndonesia
Danantara CIO: Indonesia can anchor the AI and energy economy—if governance keeps pace
By Pandu SjahrirApril 11, 2026
10 hours ago
iran
EnergyFood and drink
A global food emergency: Why the closed Strait of Hormuz puts half the world’s calories at risk
By Aya S. Chacar and The ConversationApril 9, 2026
2 days ago
xi jinping
EnergyChina
Deutsche Bank says China is energy ‘winner’ in age of war
By Ishika Mookerjee and BloombergApril 9, 2026
2 days ago
sheinbaum
EnergyMexico
Claudia Sheinbaum wants Mexico to start fracking to get away from Trump’s natural gas. But she won’t call it that
By María Verza and The Associated PressApril 9, 2026
2 days ago
data centers
EnergyData centers
Data centers are destroying states’ clean energy dreams
By Jessica Hill and The Associated PressApril 9, 2026
2 days ago
heat
Environmentclimate change
U.S. just had its hottest March ever, in records dating back 132 years
By Seth Borenstein and The Associated PressApril 9, 2026
2 days ago

Most Popular

Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
Success
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
By Fortune EditorsApril 10, 2026
1 day ago
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
Politics
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
By Fortune EditorsApril 10, 2026
22 hours ago
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
Investing
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
By Fortune EditorsApril 9, 2026
2 days ago
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
Real Estate
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
By Fortune EditorsApril 11, 2026
11 hours ago
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
Innovation
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
By Fortune EditorsApril 10, 2026
1 day ago
Warren Buffett says 'accumulating great amounts of money' doesn’t achieve greatness—He still lives in a $31,500 Nebraska home and clipped coupons
Success
Warren Buffett says 'accumulating great amounts of money' doesn’t achieve greatness—He still lives in a $31,500 Nebraska home and clipped coupons
By Fortune EditorsApril 11, 2026
8 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.