• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
EnvironmentWhite House

The White House will require at least 54% of all new vehicles to be electric by 2030, sources say

By
Tom Krisher
Tom Krisher
,
Matthew Daly
Matthew Daly
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Tom Krisher
Tom Krisher
,
Matthew Daly
Matthew Daly
and
The Associated Press
The Associated Press
Down Arrow Button Icon
April 10, 2023, 5:19 PM ET
Joe Biden
President Joe Biden.Patrick Semansky—AP Images

The Biden administration will propose strict new automobile pollution limits this week that would require at least 54% of new vehicles sold in the U.S. to be electric by 2030 and as many as two of every three by 2032, according to industry and environmental officials briefed on the plan.

The proposed regulation, to be released Wednesday by the Environmental Protection Agency, would set greenhouse gas emissions limits for the 2027 through 2032 model years for passenger vehicles that would be more even stricter than goals the auto industry agreed to in 2021.

The EPA will offer a range of options that the agency can select after a public comment period, the officials said. They asked not to be identified because the proposal hasn’t been made public. The proposed regulation isn’t expected to become final until next year.

Environmental groups are applauding the ambitious numbers, which were first reported over the weekend by The New York Times. But the plan is likely to get strong pushback from the auto industry, which already pledged in August 2021 to make EVs half of U.S. new car sales by 2030 as it moves toward a history-making transition away from internal combustion engines.

Even the low end of the EPA’s 2030 range is 4 percentage points higher than the 2021 goal, which came after strong pressure from President Joe Biden. An executive order signed by Biden set a target for half of all new vehicles sold in 2030 to be zero-emissions vehicles, including battery electric, plug-in hybrid electric or fuel cell electric vehicles.

Biden also wants automakers to raise gas mileage and cut tailpipe pollution between now and model year 2026. That would mark a significant step toward meeting his pledge to cut America’s planet-warming greenhouse gas emissions in half by 2030 as he pushes a once-almost-unthinkable shift from gasoline-powered engines to battery-powered vehicles.

With electric vehicles accounting for just 7.2% of U.S. vehicle sales in the first quarter of this year, the industry has a long way to go to even approach the administration’s targets. However, the percentage of EV sales is growing. Last year it was 5.8% of new vehicles sales.

The EPA tailpipe pollution limits don’t actually require a specific number of electric vehicles to be sold every year, but instead mandate limits on greenhouse gas emissions. That amounts to roughly the same thing, according to agency calculations of the number of EVs that likely would be needed to comply with the stricter pollution limits.

The auto industry likely will need to sell a lot more EVs to meet the requirements. It’s already pushed up the mileage of gasoline vehicles with more efficient engines and transmissions, reducing weight and other measures. Many in the industry say they’d rather spend investment dollars developing new EVs that are likely to dominate the industry in coming years.

Suggesting a brake on the optimistic idea of vast emission improvements simply through rule making, however, the Alliance for Automotive Innovation, a trade association that includes most automakers, said, “Regulatory mandates alone will not address the conditions that will determine the ultimate success of the EV transition.”

Supportive policies such as tax credits for EV purchases and funding of a nationwide network of charging stations are needed, the alliance said in a statement before the EPA rule was announced. EVs have to become more affordable, parts and domestic critical mineral supply chains have to be set up and utility generating capacity must be addressed, the statement said.

Transportation is the single largest source of carbon emissions in the U.S., but it is followed closely by electricity generation.

Environmental groups say stricter tailpipe pollution standards are needed, and provisions of the sweeping Inflation Reduction Act passed last year will help reach the tougher requirements. “Tailpipe emissions pollute the air we breathe and worsen severe weather,” Fred Krupp, president of the Environmental Defense Fund, said in a statement.

The Inflation Reduction Act, a climate and health care law passed with only Democratic votes, has tax credits for electric vehicle manufacturing and for purchases of new and used EVs.

At present, many new EVs manufactured in North America are eligible for a $7,500 tax credit, while used EVs can get up to $4,000.

However, there are price and purchaser income limits that make some vehicles ineligible. And starting April 18, new requirements by the Treasury Department will result in fewer new electric vehicles qualifying for a full $7,500 federal tax credit.

The rules require that certain percentages of battery parts and minerals come from North America or countries with which the U.S. has free trade agreements. Industry analysts say the requirements, announced March 31, could cut the $7,500 credit in half on many vehicles. A smaller credit may not be enough to attract new buyers for EVs that now cost an average of $58,600 according to Kelley Blue Book.

The price is down from $63,500 a year ago as more lower-priced EV models hit the market. Still, EVs are more expensive than the average vehicle sold in the U.S., which costs just under $46,000.

____

Krisher reported from Detroit.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Tom Krisher
See full bioRight Arrow Button Icon
By Matthew Daly
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Environment

loon
EnvironmentMaine
Maine is getting Loony again as population of beloved bird doubles since 1983
By Patrick Whittle and The Associated PressDecember 14, 2025
4 hours ago
North AmericaMexico
U.S., Mexico strike deal to settle Rio Grande water dispute
By Fabiola Zerpa and BloombergDecember 13, 2025
15 hours ago
carbon
Commentaryclimate change
Banking on carbon markets 2.0: why financial institutions should engage with carbon credits
By Usha Rao-MonariDecember 13, 2025
1 day ago
mackenzie
Personal Financephilanthropy
‘This year, I really see education and climate’: Patterns in billionaire MacKenzie Scott’s massive giving emerge with time
By Thalia Beaty and The Associated PressDecember 11, 2025
3 days ago
Google DeepMind cofounder and CEO Demis Hassabis
AIU.K.
Google DeepMind agrees to sweeping partnership with U.K. government focused on science and clean energy
By Jeremy KahnDecember 10, 2025
4 days ago
InnovationBrainstorm AI
Rivian CEO says buying an EV isn’t a political choice, pointing out that R1 buyers are split evenly between Republicans and Democrats
By Jason MaDecember 10, 2025
4 days ago

Most Popular

placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
2 days ago
placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
2 days ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
2 days ago
placeholder alt text
Economy
The Fed just ‘Trump-proofed’ itself with a unanimous move to preempt a potential leadership shake-up
By Jason MaDecember 12, 2025
2 days ago
placeholder alt text
Success
Apple CEO Tim Cook out-earns the average American’s salary in just 7 hours—to put that into context, he could buy a new $439,000 home in just 2 days
By Emma BurleighDecember 12, 2025
2 days ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
18 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.