• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026
SuccessPromotions

How to win a promotion during a recession, according to 4 career experts

Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
March 7, 2023, 7:12 AM ET
A man cheers while looking at a laptop screen
It can be hard to get promoted if you're working remotely - even more so in a recessionWestend61 - Getty Images
Add Fortune on Google for similar content.

A global recession is the worst time to be looking for a promotion, right?

And today, with layoffs, budget cuts, and hiring freezes dominating headlines, the hallmarks of a global recession have certainly been ticked off for many of America’s biggest employers.

Indeed, a survey sent out by the World Economic Forum to chief economists in January found that two thirds of respondents believed a recession would happen in 2023—nearly 20% of them considered it “extremely likely”.

While many have pushed back their estimations on when the recession will hit, the Organisation for Economic Co-operation and Development‘s (OECD) business confidence index has continued to fall since the start of 2022.

And it’s true, with businesses pessimistically tightening the purse strings as they prepare to weather an economic storm, a promotion and pay can be a hard sell to make.

But while experts agree that it’s certainly harder to get ahead in your career during a recession—they have inside tips on how candidates can best set themselves up to make it happen.

Show you can deliver now

For Amelia Sordell, the founder of Klowt, a personal branding agency based in the U.K., the best way to demonstrate to managers that you’re ready for a step up is to prove you can already deliver in the role you want next.

“More often than not people get promoted to the level of their incompetence. What I mean by that is, you do well in your current job, you get promoted to the next level,” she explains. “Make sense, right? Wrong. It makes no sense. There is no evidence to suggest that just because you’re good at your current job that you’ll be good at the one you want to be promoted into.”

As such, she advises employees to take the initiative and do the job they’re aiming for for three months: “Involve yourself in the tasks, take on the responsibility. Show you can do it. And if you’re wanting management, start mentoring other members of staff, give them one-to-ones.”

Competition vs collaboration

Competing for promotions against your colleagues is also natural, adds Sordell. In fact, a survey of 1,000 people in 2020 by software company Prodoscore found that 67% of people wanted to know how they stacked up when compared to colleagues.

But hiring managers will notice if you’re being selfish to the detriment of your peers, “Don’t act like there is such thing as ‘It’s not my job’. If there’s a problem, fix it. And if you can’t fix it? Flag it to someone who can. Pick up dropped balls, help your colleagues out,” Sordell said.

“People believe in order to get promoted you need to be selfish—and to a degree you do. But to get the attention you need to get a promotion, you also need to play the long game and add value to your colleagues lives too.”

Sordell was echoed by career coach Matthew Warzel, who said that building rapport with colleagues not only shows you’re a leader but can give you better oversight of the company’s goals. In a recession, he explained, companies are more focussed on generating revenue and cutting costs.

For people outside of sales functions it can be harder to demonstrate your worth on the bottom line but by working with other departments, you can identify projects and initiatives that you could help support or move along, he continued.

“Be open to new ideas and willing to take on new challenges, even if they are outside of your comfort zone. Analyze the market and see if there are any new opportunities that your company could capitalize on,” he added. “Bring your ideas to your supervisor and be prepared to demonstrate how they could benefit the company.”

In a world of foxes, be a hedgehog

In 1953, Isaiah Berlin wrote an essay on personality types titled the ‘Hedgehog and the Fox’. The fox knows many things, Berlin explains, but the hedgehog knows one big thing. And in economic downturn it is the hedgehogs that flourish, said Matt Cooper, CEO of online learning platform Skillshare.

“At this moment, companies are looking for specialists who are uniquely talented at the specific area of expertise they need most and solving specific problems. In a downturn, the specialists will get jobs and the generalists will struggle,” he said. “In light of this, it’s beneficial for candidates to dig into their specific area of expertise or discipline and master it with new and advanced skills in order to stand out.”

Getting promoted remotely

It can be even harder to stand out from the crowd when your name is best known on Slack, but in a post-pandemic world where employees are keen to keep their new-found work/life balance there’s no reason you should miss out.

That’s according to Amanda Day, director of people enablement at global employment expert Remote.

“Earning a promotion is hard, even in a strong economic environment. To do so in a recession, especially if you’re working remotely, you need to be deliberate to ensure that the work you are doing aligns with how your performance is being evaluated,” she said. “If you are spending a lot of time doing work that doesn’t show up in a performance evaluation, that may be a sign that you need to have a conversation with your manager about either adjusting your measured goals to account for that work or getting some of that work off your plate.”

Being flexible with your career path might also help you get a step up sooner, she added. Companies like Meta, Alphabet and Amazon have all rolled out hiring freezes and as a result, getting a leg up through backfilling a colleague leaving might be more realistic.

“The role just above your current role might not be available, but you may be able to apply for a higher position within a different department if someone there leaves,” Day added. “A promotion isn’t something you can force to happen—instead, show professional maturity and find ways to showcase the value you could bring in a higher role.”

Learn how to navigate and strengthen trust in your business with The Trust Factor, a weekly newsletter examining what leaders need to succeed. Sign up here.

About the Author
Eleanor Pringle
By Eleanor PringleSenior Reporter, Economics and Markets
LinkedIn icon

Eleanor Pringle is an award-winning senior reporter at Fortune covering news, the economy, and personal finance. Eleanor previously worked as a business correspondent and news editor in regional news in the U.K. She completed her journalism training with the Press Association after earning a degree from the University of East Anglia.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Mark Zuckerberg, wearing a white shirt, smiles. He is standing in front of a crowd.
SuccessMark Zuckerberg
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the ‘highest-quality beef in the world’ on his $300 million estate in Hawaii
By Sasha RogelbergJuly 2, 2026
6 hours ago
Chris Hulatt co-founder of Octopus Group
SuccessHow I made my first million
A 2-year taste of the office was enough to make 3 grads quit. Now they run a $13.2 billion investment firm: ‘We didn’t want a traditional job again’
By Orianna Rosa RoyleJuly 2, 2026
6 hours ago
Woman taking photo in scenic landscape
Successlifestyle
Americans are escaping the U.S. for New Zealand where house prices have hit a new low—but only wealthy Americans with $3 million spare can invest
By Emma BurleighJuly 2, 2026
8 hours ago
Jason Lemkin
Successwork-life balance
This investor won’t back startups unless staff are in the office 6 days a week: ‘Not because I don’t have empathy, because they’re going to fail’
By Preston ForeJuly 2, 2026
8 hours ago
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
SuccessCareers
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
By Orianna Rosa RoyleJuly 2, 2026
16 hours ago
Trump’s 927-page disclosure is just a normal Tuesday for direct indexing and crypto wealth managers
InvestingDonald Trump
Trump’s 927-page disclosure is just a normal Tuesday for direct indexing and crypto wealth managers
By Catherina GioinoJuly 1, 2026
1 day ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
2 days ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
8 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
1 day ago
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
Politics
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
By Sasha RogelbergJuly 1, 2026
1 day ago
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
Success
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
By Orianna Rosa RoyleJuly 2, 2026
16 hours ago
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
Success
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
By Emma BurleighJuly 1, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.