• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead

2

Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline

3

Jamie Dimon says his stockbroker father taught him to invest with a 'brutally hard' childhood game

1

He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead

2

Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline

3

Jamie Dimon says his stockbroker father taught him to invest with a 'brutally hard' childhood game
SuccessTikTok

This home rental company wants to pay a TikTok creator $10K a month to stay in its properties all over the world for free

Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
March 7, 2023, 6:14 AM ET
A person stands in a property talking to a mobile phone on a ring light
This prop-tech company will pay $10K a month for an influencer to make 15 to 20 TikToks. Vladimir Vladimirov—Getty Images
Add Fortune on Google for similar content.

From Miami to Madrid and Dubai to D.C, a prop-tech company is on the hunt for a master TikToker who they will pay to travel across the globe to shoot footage.

Blueground is a mid- to long-stay rental platform, valued at $750 million after being launched nearly a decade ago. In that time it has hosted more than 32,000 guests and has a staff of 1,200—soon to be joined by a “resident TikTok creator.”

The package for the lucky candidate is certainly lucrative. The role pays $10,000 a month and comes with a $7,500 travel budget to globe-trot across Blueground’s 12,000 properties around the world.

The stays themselves—in fully furnished apartments from the likes of beachside flats in Athens to balconied duplexes in Hong Kong—are all covered by Blueground.

The aim of the role is simple: The chosen resident is tasked with amplifying the brand’s presence on a previously “untapped” platform and engaging particularly with millennials and Gen Z.

Yorgos Kleivokiotis, Blueground’s chief marketing officer, explained: “Our hope and expectation for this role is that the resident will create content that will bring personality to the brand and humanize the company for those that aren’t as familiar with Blueground.

“We understand a successful TikTok account is more than just posting a quick video in a great location, so we’re searching for a creator to define a content strategy and bring a level of authenticity that can’t be reached with one-off partnerships.”

The perfect candidate

The resident TikTok guru will be considered a member of the brand’s social media team.

Prior to the role beginning on May 1, the resident will not have to be verified on the platform. Blueground said his or her skills must include “a love and understanding of social media trends, video editing skills, and a passion for pop culture.”

The individual will be asked to create 15 to 20 TikToks per month of “scroll-stopping” quality. He or she will be asked both to act as the face of the brand on the platform as well as showcase some of the brand’s best properties.

The project is currently set to run for three months. However, Blueground confirmed to Fortune there is the potential for an extension to the contract.

The brand also confirmed there is no “set limit” on how much time the creator can spend in Blueground properties but added accommodation requests will be vetted by the team. The $7,500 travel budget is for use by the creator “as they see fit” to be able to do the job.

A spokeswoman for the brand added that the creator won’t be away from home for the entire three months of the contract.

Growing industry

Whoever lands the role will join the ranks of a growing industry: property TikTokers.

High-flying influencers in the sector previously told Fortune how a viral feature on the platform has resulted in profits of hundreds of thousands of dollars for clients.

Andres Rivadeneira, a Toronto-based agent who has amassed more than 1 million likes on his property content, explained that he had a TikTok video go viral for an apartment that had already sold.

“It had been bought by someone who hadn’t seen the property via TikTok, but I was still getting so many messages about it,” he said. “I was out when a couple approached me who recognized me from TikTok and introduced themselves as the buyers. I told them how much interest I still had, and they said if I could find them a good deal, they’d be open to selling.

“One of the buyers through TikTok made them an offer, and they made a $250,000 profit in less than 30 days. The original buyers never even moved in, they were just in possession of it.”

Want this ‘dream job’?

Applications for the Blueground role close on April 6, but interested parties are encouraged to apply “sooner rather than later.”

Submissions can be made through Blueground’s careers page and must include a video explaining why the candidate is the perfect fit for the job and the destinations he or she wants to explore.

Candidates also need to include credentials such as links to their most engaged social handles and top-performing content so that the company can “get a feel for the candidate’s content style.”

Learn how to navigate and strengthen trust in your business with The Trust Factor, a weekly newsletter examining what leaders need to succeed. Sign up here.
About the Author
Eleanor Pringle
By Eleanor PringleSenior Reporter, Economics and Markets
LinkedIn icon

Eleanor Pringle is an award-winning senior reporter at Fortune covering news, the economy, and personal finance. Eleanor previously worked as a business correspondent and news editor in regional news in the U.K. She completed her journalism training with the Press Association after earning a degree from the University of East Anglia.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Success

za
RetailGen Z
‘Am I paying for the vibes?’ Gen Z says it hates capitalism, but their spending patterns show they just don’t like being ripped off
By Nick LichtenbergJuly 30, 2026
2 hours ago
Eddie Smith Jr driving a boat
SuccessWealth
He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead
By Preston ForeJuly 29, 2026
21 hours ago
Bernard Arnault, CEO of LVMH
SuccessPersonal Finance
LVMH CEO Bernard Arnault reveals he owned nearly 20% of Netflix, but cashed out too early—his stake could be worth up to $60 billion today
By Emma BurleighJuly 29, 2026
21 hours ago
Millionaires are leaving the U.K. in droves thanks to tax hikes—but the CEO of $1 billion tax platform says it’s their ‘social responsibility’ to stay
SuccessWealth
Millionaires are leaving the U.K. in droves thanks to tax hikes—but the CEO of $1 billion tax platform says it’s their ‘social responsibility’ to stay
By Orianna Rosa RoyleJuly 29, 2026
22 hours ago
Nnamdi Iregbulem is a partner at Lightspeed Venture Partners
CommentaryVenture Capital
Button-mashing never worked in StarCraft. Tokenmaxxing won’t work in AI
By Nnamdi IregbulemJuly 29, 2026
1 day ago
Jamie Dimon says his stockbroker father taught him to invest with a ‘brutally hard’ childhood game
C-SuiteJamie Dimon
Jamie Dimon says his stockbroker father taught him to invest with a ‘brutally hard’ childhood game
By Sarah GlodekJuly 29, 2026
1 day ago

Most Popular

He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead
Success
He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead
By Preston ForeJuly 29, 2026
21 hours ago
Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline
Retail
Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline
By Sydney LakeJuly 29, 2026
22 hours ago
Jamie Dimon says his stockbroker father taught him to invest with a 'brutally hard' childhood game
C-Suite
Jamie Dimon says his stockbroker father taught him to invest with a 'brutally hard' childhood game
By Sarah GlodekJuly 29, 2026
1 day ago
Current price of oil as of July 29, 2026
Personal Finance
Current price of oil as of July 29, 2026
By Joseph HostetlerJuly 29, 2026
1 day ago
Millionaires are leaving the U.K. in droves thanks to tax hikes—but the CEO of $1 billion tax platform says it’s their ‘social responsibility’ to stay
Success
Millionaires are leaving the U.K. in droves thanks to tax hikes—but the CEO of $1 billion tax platform says it’s their ‘social responsibility’ to stay
By Orianna Rosa RoyleJuly 29, 2026
22 hours ago
An Upstate New York school district bought a $60K robot teacher that looks uncomfortably like a sex doll
Innovation
An Upstate New York school district bought a $60K robot teacher that looks uncomfortably like a sex doll
By Philip Marcelo and The Associated PressJuly 29, 2026
23 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.