• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens

2

As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales

3

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

1

As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens

2

As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales

3

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
SuccessTikTok

This home rental company wants to pay a TikTok creator $10K a month to stay in its properties all over the world for free

Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
March 7, 2023, 6:14 AM ET
A person stands in a property talking to a mobile phone on a ring light
This prop-tech company will pay $10K a month for an influencer to make 15 to 20 TikToks. Vladimir Vladimirov—Getty Images

From Miami to Madrid and Dubai to D.C, a prop-tech company is on the hunt for a master TikToker who they will pay to travel across the globe to shoot footage.

Blueground is a mid- to long-stay rental platform, valued at $750 million after being launched nearly a decade ago. In that time it has hosted more than 32,000 guests and has a staff of 1,200—soon to be joined by a “resident TikTok creator.”

The package for the lucky candidate is certainly lucrative. The role pays $10,000 a month and comes with a $7,500 travel budget to globe-trot across Blueground’s 12,000 properties around the world.

The stays themselves—in fully furnished apartments from the likes of beachside flats in Athens to balconied duplexes in Hong Kong—are all covered by Blueground.

The aim of the role is simple: The chosen resident is tasked with amplifying the brand’s presence on a previously “untapped” platform and engaging particularly with millennials and Gen Z.

Yorgos Kleivokiotis, Blueground’s chief marketing officer, explained: “Our hope and expectation for this role is that the resident will create content that will bring personality to the brand and humanize the company for those that aren’t as familiar with Blueground.

“We understand a successful TikTok account is more than just posting a quick video in a great location, so we’re searching for a creator to define a content strategy and bring a level of authenticity that can’t be reached with one-off partnerships.”

The perfect candidate

The resident TikTok guru will be considered a member of the brand’s social media team.

Prior to the role beginning on May 1, the resident will not have to be verified on the platform. Blueground said his or her skills must include “a love and understanding of social media trends, video editing skills, and a passion for pop culture.”

The individual will be asked to create 15 to 20 TikToks per month of “scroll-stopping” quality. He or she will be asked both to act as the face of the brand on the platform as well as showcase some of the brand’s best properties.

The project is currently set to run for three months. However, Blueground confirmed to Fortune there is the potential for an extension to the contract.

The brand also confirmed there is no “set limit” on how much time the creator can spend in Blueground properties but added accommodation requests will be vetted by the team. The $7,500 travel budget is for use by the creator “as they see fit” to be able to do the job.

A spokeswoman for the brand added that the creator won’t be away from home for the entire three months of the contract.

Growing industry

Whoever lands the role will join the ranks of a growing industry: property TikTokers.

High-flying influencers in the sector previously told Fortune how a viral feature on the platform has resulted in profits of hundreds of thousands of dollars for clients.

Andres Rivadeneira, a Toronto-based agent who has amassed more than 1 million likes on his property content, explained that he had a TikTok video go viral for an apartment that had already sold.

“It had been bought by someone who hadn’t seen the property via TikTok, but I was still getting so many messages about it,” he said. “I was out when a couple approached me who recognized me from TikTok and introduced themselves as the buyers. I told them how much interest I still had, and they said if I could find them a good deal, they’d be open to selling.

“One of the buyers through TikTok made them an offer, and they made a $250,000 profit in less than 30 days. The original buyers never even moved in, they were just in possession of it.”

Want this ‘dream job’?

Applications for the Blueground role close on April 6, but interested parties are encouraged to apply “sooner rather than later.”

Submissions can be made through Blueground’s careers page and must include a video explaining why the candidate is the perfect fit for the job and the destinations he or she wants to explore.

Candidates also need to include credentials such as links to their most engaged social handles and top-performing content so that the company can “get a feel for the candidate’s content style.”

Learn how to navigate and strengthen trust in your business with The Trust Factor, a weekly newsletter examining what leaders need to succeed. Sign up here.
About the Author
Eleanor Pringle
By Eleanor PringleSenior Reporter, Economics and Markets
LinkedIn icon

Eleanor Pringle is an award-winning senior reporter at Fortune covering news, the economy, and personal finance. Eleanor previously worked as a business correspondent and news editor in regional news in the U.K. She completed her journalism training with the Press Association after earning a degree from the University of East Anglia.

See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Arianna Huffington warns Gen Z that no one with an ‘interesting job’ can simply shut their laptop at 5 p.m.—and if you can, you should change jobs
SuccessThe Promotion Playbook
Arianna Huffington warns Gen Z that no one with an ‘interesting job’ can simply shut their laptop at 5 p.m.—and if you can, you should change jobs
By Orianna Rosa RoyleMay 30, 2026
6 hours ago
A woman stands with her hand resting on a table
Future of WorkJobs
When loyalty is rewarded: Top earners who stay in their jobs get much larger pay increases than those who switch
By Jacqueline MunisMay 30, 2026
8 hours ago
dimon
SuccessGen Z
Jamie Dimon tells Gen Z to ‘learn how to think, learn how to earn respect’ as he describes ‘great meeting’ with Zohran Mamdani
By Nick LichtenbergMay 29, 2026
23 hours ago
Conan O'Brien holds up a Harvard sports sweater given to him after he delivered the commencement address at Harvard University
SuccessCareers
Conan O’Brien tells Harvard graduates to play down their $250K Ivy League degree—and instead embrace being humble and ‘bad at things’
By Preston ForeMay 29, 2026
24 hours ago
Lisa Su, CEO of AMD
SuccessJobs
AMD CEO Lisa Su tells grads they shape the future, not AI—and the world doesn’t just need ‘people who know how to use powerful tools’
By Emma BurleighMay 29, 2026
24 hours ago
National Spelling Bee champion Shrey Parikh spells 32 words correctly in 90 seconds to win in lightning round tie-breaker
Successteenagers
National Spelling Bee champion Shrey Parikh spells 32 words correctly in 90 seconds to win in lightning round tie-breaker
By The Associated Press and Ben NuckolsMay 29, 2026
1 day ago

Most Popular

As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens
Magazine
As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens
By Emma HinchliffeMay 27, 2026
3 days ago
As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales
Success
As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales
By Emma BurleighMay 28, 2026
2 days ago
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
9 days ago
Current price of oil as of May 29, 2026
Personal Finance
Current price of oil as of May 29, 2026
By Joseph HostetlerMay 29, 2026
1 day ago
UBS says Ron DeSantis has a problem with his plan to help 92% of homeowners save on property taxes: His own state's data
Personal Finance
UBS says Ron DeSantis has a problem with his plan to help 92% of homeowners save on property taxes: His own state's data
By Nick LichtenbergMay 28, 2026
2 days ago
Jamie Dimon tells Gen Z to 'learn how to think, learn how to earn respect' as he describes 'great meeting' with Zohran Mamdani
Success
Jamie Dimon tells Gen Z to 'learn how to think, learn how to earn respect' as he describes 'great meeting' with Zohran Mamdani
By Nick LichtenbergMay 29, 2026
23 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.