• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Anne Hathaway says she was spammed with ChatGPT-written thank you notes after hiring for a recent role: ‘Nobody on that list gets that job’

2

The affordability crisis is so bad that, for the first time ever, both mom and dad are working full-time in most American families

3

Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it

1

Anne Hathaway says she was spammed with ChatGPT-written thank you notes after hiring for a recent role: ‘Nobody on that list gets that job’

2

The affordability crisis is so bad that, for the first time ever, both mom and dad are working full-time in most American families

3

Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
EnvironmentCommentary

Recent legislative changes create a massive market opportunity for decarbonization

By
Thomas Baker
Thomas Baker
,
Jim Larson
Jim Larson
, and
Bahar Carroll
Bahar Carroll
Down Arrow Button Icon
By
Thomas Baker
Thomas Baker
,
Jim Larson
Jim Larson
, and
Bahar Carroll
Bahar Carroll
Down Arrow Button Icon
March 7, 2023, 2:00 PM ET
Model showing ways to reduce CO2 emissions
Several companies are already shifting or accelerating existing production plans for low-carbon hydrogen to capture mid-term growth opportunities from the legislative changes.Getty Images
Add Fortune on Google for similar content.

Climate technologies, which combat climate change through reduced emissions, are critical to company-level decarbonization and reaching global net zero. They also hold enormous potential as new sources of economic opportunity. Low-carbon hydrogen alone is estimated to cut emissions by as much as three to five gigatons per year by 2050 (about 8% of global greenhouse gas emissions), creating a $3 trillion to $4 trillion global market.

With recent legislative changes, the rules of the game have just changed, further unlocking this massive market opportunity. New U.S. legislation in particular is driving major capacity increases and cost reductions with important business implications. The Inflation Reduction Act (IRA), the Infrastructure Investment and Jobs Act (IIJA), and the CHIPS and Science Act are decreasing the cost premium of these technologies through incentives. Global responses to the IRA are under consideration in major jurisdictions such as the European Union (EU).

In the example of the IRA, the levelized cost of solar reduced by 41% from $40 to $24 per megawatt-hour (MWh). Its boost to onshore wind is even more dramatic, slashing the unit cost by 57% from $35 to $15 per MWh, making subsidized renewable energy even more cost-competitive than the fossil fuel alternative. 

A chart demonstrating how tax credits reduce energy generation costs.
Courtesy of BCG

This fast-changing context is spurring business leaders to reassess opportunities over two time horizons:

  1. Immediate–term value capture to lower the cost of doing business (e.g., reducing energy costs) while enabling decarbonization
  2. Mid-term growth opportunities from expanding into new markets or entering new partnerships as a result of new incentives proliferation

In the immediate term, new policies have fundamentally changed the economics of many critical decarbonization technologies. Companies should start by reassessing their marginal abatement cost curves (MACCs) to surface decarbonization levers made newly attractive by net cost savings. Taking the pharmaceutical industry as an example, the IRA makes 56% of emissions cost saving to abate.

The marginal abatement cost curve for a pharmaceutical company.
Courtesy of BCG

These regulations offer manufacturing incentives to promote domestic production, which can yield additional opportunities for corporates. With CHIPS now directing up to $62 billion to manufacturing and technology hubs through 2026, it may now make sense to locate near-term investment in these favorable geographies. The IRA provides additional domestic manufacturing incentives. First movers are already acting to capture this value. For example, First Solar announced that it will expand its solar manufacturing capacity through a $1 billion investment in new facilities in the U.S. Southeast.

Identify new low-carbon value pools and realize opportunities for mid-term growth

BCG analysis estimates an over $300 trillion market opportunity across a range of core climate technologies through 2050 for climate tech players and their value chain participants. And Canada’s current exploration of a clean hydrogen production tax credit could open up additional market prospects for key players.

Several companies are already shifting or accelerating existing production plans for low-carbon hydrogen to capture mid-term growth opportunities from the legislative changes. For example, Bosch, a German-based manufacturer of powertrain and propulsion technologies, has announced an over $200 million investment in fuel cell stack production in its U.S. facility. In another example, Fusion Fuel and Electus Energy entered an exclusive agreement to develop a 75-megawatt solar-to-hydrogen facility in California; that is enough hydrogen to fuel over 1,000 Class 8 trucks or buses per day.

BCG analysis finds an increase of approximately 15% pp compound annual growth rate (CAGR) on sales growth for “green” products. To take advantage of this opportunity, companies should expand product development and shorten timelines to market for sustainable and low-carbon offerings. For example, the U.S. demand for electric vehicles is already such that the time between new models being available and sold-out is often just a matter of minutes. Similarly, economic policies and business economics will turbocharge electric truck adoption in major markets like the U.S., Europe, and China. A traditional truck manufacturer can enter the electric truck market and expand into services associated with EV charging infrastructure. New product development and expediting speed to delivery can create a lasting first-mover advantage in these new markets.

Critical building blocks to enable success across opportunities

With so many new opportunities surfaced by the legislative changes, what are potential deterrents to progress? Accelerated timelines and growth of climate technologies will put pressure on supply chains, required infrastructure, and resources. In the U.S., raw materials like critical minerals and underlying infrastructure both fall short of IRA requirements. For example, there is predicted to be a gap of over 500,000 public EV charging sites in the U.S. by 2025, leaving the private sector and state governments to fill the gap. Organizations should approach this challenge from several angles. Examples:

  • Investing in upstream capabilities and infrastructure, which may previously have been unattractive, can create value and decrease bottlenecks. Organizations must move faster than their peers to secure scarce supplies. For example, Toyota has allocated an additional $2.5 billion to its investment in a North Carolina battery plant.
  • Advocating to expedite permitting timelines. In the U.S., permitting times for heavy industrial and power generation projects have doubled since 1970s. Today, almost 50% of clean energy projects are stuck in at this stage of the process. Engaging internal government affairs resources can be a step in the right direction.
  • Engaging suppliers earlier on with advanced market commitments, coalitions, and other arrangements can mitigate supply-chain risk. Engagement can include direct investment in critical capabilities to enable future supply, like coinvesting in a new production facility or partnering for long-term procurement. For instance, Tesla secured a long-term supply contract for sustainable nickel with BHP, a multinational mining firm.
  • Supporting critical talent development and upskilling. Displaced fossil fuel operations jobs and the surge in demand for clean technology construction create an imperative to develop and source newly needed skills like wind turbine maintenance. Over half of new clean energy jobs in the U.S. will require some form of postsecondary education. Collaborating with suppliers or customers on talent upskilling, reskilling, and knowledge sharing can also be a powerful way to engage and build partnerships across the value chain.

Recent regulatory and macroeconomic shifts are making critical climate technologies vastly more attractive. Corporations should act now to leverage immediate and longer-term opportunities across their operations and supply chains to capture value, meet climate targets, and advance global net zero.

Jim Larson is a BCG managing director and senior partner, and the North America Social Impact practice leader. Thomas Baker, Ph.D., is a managing director and partner, and BCG’s global lead for the Low Carbon Energy and Infrastructure Sector. Bahar Carroll is a project leader in BCG’s Climate and Sustainability practice area.

Learn how to navigate and strengthen trust in your business with The Trust Factor, a weekly newsletter examining what leaders need to succeed. Sign up here.

About the Authors
By Thomas Baker
See full bioRight Arrow Button Icon
By Jim Larson
See full bioRight Arrow Button Icon
By Bahar Carroll
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Environment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Environment

Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
EnvironmentJeff Bezos
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
By Sydney LakeJune 19, 2026
9 hours ago
A farmer walks through drought-stricken field of crops
EconomyWeather and forecasting
One of the most powerful El Niños on record cost the world economy $5.7 trillion. The 2026 cycle might be even stronger
By Tristan BoveJune 17, 2026
2 days ago
sea
Energygas
The Iran war exposed Southeast Asia’s energy vulnerability. Now its import bill could triple to $245 billion
By Anton L. Delgado and The Associated PressJune 17, 2026
2 days ago
A woman wearing a hat and scarf holds a sign that says, "Don't let data centers drain us."
PoliticsData centers
Data center hate is snowballing, and construction setbacks in the first three months of 2026 have already exceeded last year’s, report finds
By Sasha RogelbergJune 16, 2026
4 days ago
Vietnam’s economy is one of the fastest-growing in the world. Can it make the leap into the ranks of middle-income countries?
MagazineVietnam
Vietnam’s economy is one of the fastest-growing in the world. Can it make the leap into the ranks of middle-income countries?
By Nicholas GordonJune 16, 2026
4 days ago
Two mayors, one $10 billion AI data center, and a growing divide in small-town Texas
AIPolitics
Two mayors, one $10 billion AI data center, and a growing divide in small-town Texas
By Sharon GoldmanJune 16, 2026
4 days ago

Most Popular

Anne Hathaway says she was spammed with ChatGPT-written thank you notes after hiring for a recent role: ‘Nobody on that list gets that job’
Success
Anne Hathaway says she was spammed with ChatGPT-written thank you notes after hiring for a recent role: ‘Nobody on that list gets that job’
By Orianna Rosa RoyleJune 18, 2026
2 days ago
The affordability crisis is so bad that, for the first time ever, both mom and dad are working full-time in most American families
Economy
The affordability crisis is so bad that, for the first time ever, both mom and dad are working full-time in most American families
By Jacqueline MunisJune 17, 2026
2 days ago
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
Environment
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
By Sydney LakeJune 19, 2026
9 hours ago
Current price of oil as of June 18, 2026
Personal Finance
Current price of oil as of June 18, 2026
By Joseph HostetlerJune 18, 2026
1 day ago
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
Big Tech
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
By Tristan BoveJune 15, 2026
4 days ago
Current price of gold as of June 18, 2026
Personal Finance
Current price of gold as of June 18, 2026
By Danny BakstJune 18, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.