• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechBeer

Brewers are using ChatGPT and other A.I. to develop new beer recipes

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
March 1, 2023, 11:15 AM ET
Brewers are leaning on A.I. chatbots to develop new beer recipes.
Brewers are leaning on A.I. chatbots to develop new beer recipes. Getty Images

Artificial intelligence chatbots have done homework for students and done due diligence for attorneys. Now they just want a cold beer.

A growing number of breweries have enlisted chatbots to develop new beer recipes—and they should be on tap soon, if they’re not already.

Michigan’s Atwater Brewery, one of Detroit’s largest brewers, has rolled out Artificial Intelligence IPA, a 6.9% ABV offering that the brewer says was designed by robots.

“We asked an A.I. to create an IPA recipe for us, and it was able to create a recipe to the scale of our brew system, and created an A.I.-designed-human-brewed IPA,” said Joe Platt, Atwater’s quality manager, in a statement.

The beer blends Centennial, Citra, and Amarillo hops, giving it a mix of tropical and citrus flavors. And beer drinkers seem to approve. The beer currently has a 3.73-star (out of five) ranking on Untappd, a popular beer ranking site.

A little north of Michigan, in St. Victoria, British Columbia, Whistle Buoy Brewing debuted Robo Beer earlier this month. The hazy pale ale’s recipe, like Artificial Intelligence IPA, was conceived by ChatGPT. It boasts a 3.88 rating on Untappd.

“We’ve been playing around with the A.I. chatbot to test its ability to write things like product descriptions for our website, social media captions, or dumb jokes about beer,” the brewery said. “We decided to take it a step further and asked it to write us a beer recipe for a hazy pale ale, and 10 seconds later, there it was, a full recipe that actually made sense. Minds blown, we decided to give the recipe a shot and the beer is tasting great!”

Whistle Buoy took things a step further, getting A.I. to design the beer’s artwork as well.

“Have we replaced ourselves with the robot overlords? It feels much too early to say,” the brewer added.

Other brewers that have experimented with A.I. brewing include New Orleans’ Deep Liquid, which rolled out a Blonde Ale last June; and Denver’s Banded Oak Brewing and Old 121 Brewing in Lakewood, Col., which collaborated with A.I. to create The Bots Made Me Do It. That beer includes turmeric and four other spices and will make its debut later this month.

Learn how to navigate and strengthen trust in your business with The Trust Factor, a weekly newsletter examining what leaders need to succeed. Sign up here.

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

amit
AISoftware
$96 billion giant ServiceNow doesn’t see a ‘SaaSpocalypse.’ It sees the ‘hard lift, heavy lifting’ phase just beginning
By Nick LichtenbergMay 7, 2026
6 hours ago
Indosat CEO Vikram Sinha is building an AI for Indonesia’s local languages. Can he make a business case for sovereignty? 
AsiaAsia Agenda
Indosat CEO Vikram Sinha is building an AI for Indonesia’s local languages. Can he make a business case for sovereignty? 
By Nicholas GordonMay 7, 2026
10 hours ago
PARIS, FRANCE - JUNE 16: Chief Executive Officer of SpaceX and Tesla and owner of Twitter, Elon Musk attends the Viva Technology conference dedicated to innovation and startups at the Porte de Versailles exhibition centre on June 16, 2023 in Paris, France. Elon Musk is visiting Paris for the VivaTech show where he gives a conference in front of 4,000 technology enthusiasts. He also took the opportunity to meet Bernard Arnaud, CEO of LVMH and the French President. Emmanuel Macron, who has already met Elon Musk twice in recent months, hopes to convince him to set up a Tesla battery factory in France, his pioneer company in electric cars. (Photo by Chesnot/Getty Images)
AIElon Musk
Elon Musk called Anthropic ‘evil’ 3 months ago. Now he’s taking $4 billion to become its data landlord
By Eva RoytburgMay 7, 2026
11 hours ago
keynes
AIdisruption
The AI job apocalypse is ‘unhelpful marketing, bad economics and worse history,’ a16z says
By Nick LichtenbergMay 7, 2026
13 hours ago
Stripe CEO Patrick Collison says a wave of token theft is wreaking havoc on the AI economy
CybersecurityStripe
Stripe CEO Patrick Collison says a wave of token theft is wreaking havoc on the AI economy
By Jeff John RobertsMay 7, 2026
14 hours ago
people watching tv
Arts & EntertainmentGen Z
Gen Z just broke the streaming model: A majority subscribe, binge, and cancel over and over, study finds
By Jake AngeloMay 7, 2026
14 hours ago

Most Popular

U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
Economy
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
By Eleanor PringleMay 7, 2026
20 hours ago
California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
North America
California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
By Sasha RogelbergMay 7, 2026
11 hours ago
Tokyo is throwing out its strict office dress code and asking workers to wear shorts amid the war in Iran energy crisis
Success
Tokyo is throwing out its strict office dress code and asking workers to wear shorts amid the war in Iran energy crisis
By Emma BurleighMay 5, 2026
3 days ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
2 days ago
The IRS may owe COVID-era refunds to tens of millions of taxpayers. Here’s who could qualify
Personal Finance
The IRS may owe COVID-era refunds to tens of millions of taxpayers. Here’s who could qualify
By Sydney LakeMay 6, 2026
2 days ago
The 'PayPal Mafia' built a $1.5 billion fintech pioneer. The company they left behind is on life support
Startups & Venture
The 'PayPal Mafia' built a $1.5 billion fintech pioneer. The company they left behind is on life support
By Eva RoytburgMay 6, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.