• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechElon Musk

Bad news, Tesla bulls: Elon Musk plans to keep running Twitter for the rest of this year 

Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
February 15, 2023, 10:23 AM ET
Elon Musk has no plans to step down as CEO of Twitter any time soon.
Tesla CEO Elon Musk warned investors he likely won’t be able to devote his full attention to the carmaker until the end of 2023.Justin Sullivan—Getty Images

When Elon Musk parachuted into Twitter’s headquarters at the end of October to salvage his $44 billion acquisition, Tesla investors had little inkling of the damage it would inflict.

However, the billionaire’s polarizing management of his favorite social platform soon sent ripples through the Tesla community, with shares of the carmaker halving in value over just two months.

Even before Musk made “drastic” changes at Twitter, his looming takeover of the company caused a stir among Tesla investors, who were anxious that his position at the social media firm would serve as a huge distraction.

On Wednesday, it emerged there was more bad news for the Tesla bulls who took that stance.

According to comments from Musk himself, he won’t be returning to running the carmaker full-time in the near future as fixing problems at Twitter remains his top priority.

“I need to stabilize the organization and just make sure it’s in a financially healthy place and that the product road map is clearly laid out,” he told the World Government Summit in Dubai. 

“I’m guessing probably towards the end of this year should be good timing to find someone else to run the company.” 

In December, Musk pledged to cede responsibility for running Twitter to an appointed CEO as soon as he found “someone foolish enough to take the job.”

Given his update on Wednesday, it looks increasingly likely that there won’t be a successor in place until 2024—despite critical issues facing him at Tesla, responsible for the bulk of his $200 billion net worth.

I will resign as CEO as soon as I find someone foolish enough to take the job! After that, I will just run the software & servers teams.

— Elon Musk (@elonmusk) December 21, 2022

Twitter a ‘lingering concern’ for Tesla investors

“Musk moving the goalposts on naming Twitter CEO to end of 2023 is not what the Street or Wedbush wanted to hear,” Dan Ives, a Tesla bull and analyst at Wedbush, wrote on Twitter on Wednesday.

“The Twitter distraction risk has clearly been toned down over the past few months, but still remains a lingering concern for investors.”

Musk’s investment in Twitter has been viewed by Tesla bulls at best as a costly diversion, as it consumed much of his 120-hour workweek and, by his own admission, even began to affect his health. 

At worst they feared it might cause permanent damage to the value of its brand and its stock, as his open partisanship with conservatives began turning away Tesla’s core demographic of progressive car buyers.

The debate around the impact of Musk’s Twitter takeover has divided Tesla followers, with fans of the company like Future Fund portfolio manager Gary Black wanting him to cede the reins at Twitter to an experienced media executive. On the other side were individuals like Tesla influencer Warren Redlich, who remained fiercely loyal to the serial entrepreneur.

Musk’s confirmation that Tesla investors will have to wait for him to step down as Twitter CEO comes at a time when the carmaker’s shares are enjoying a renaissance, however.

Tesla’s stock has doubled in value since hitting a two-year low on Jan. 3, and agitation against the board by well-known investors like Leo Koguan, the third largest individual shareholder, has died down. 

Shares are also rallying ahead of the March 1 investor day, where Musk will reveal his Master Plan Part 3 and could present a prototype concept of his $25,000 entry vehicle first flagged back in September 2020. 

This helped soften the blow for bulls like Black.

“Elon has toned down the conservative rhetoric,” the Future Fund managing partner said in a tweet on Wednesday, adding that Musk’s pledge not to sell any further Tesla shares this year has also helped investor sentiment. “The noise has largely gone away.”

Learn how to navigate and strengthen trust in your business with The Trust Factor, a weekly newsletter examining what leaders need to succeed. Sign up here.

About the Author
Christiaan Hetzner
By Christiaan HetznerSenior Reporter
Instagram iconLinkedIn iconTwitter icon

Christiaan Hetzner is a former writer for Fortune, where he covered Europe’s changing business landscape.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

James Uthmeier
LawOpenAI
Florida launches criminal probe into OpenAI to see if ChatGPT is responsible for fatal Florida State shooting
By Mike Schneider and The Associated PressApril 21, 2026
29 minutes ago
Sequoia partner Julien Bek sitting on a stool and holding a microphone while speaking to an audience. Behind him is a stage that looks like a forest.
AIEye on AI
Are services the new software? This venture capitalist thinks the future is in selling AI-delivered outcomes, not AI-powered products
By Jeremy KahnApril 21, 2026
53 minutes ago
Polymarket CEO Shayne Coplan shakes someone's hand at the opening of Polymarket's temporary free grocery store in Manhattan
CryptoPolymarket
Investors are valuing Polymarket at a discount to archrival Kalshi—and its crypto ties could be one reason why
By Jack KubinecApril 21, 2026
1 hour ago
Double exposure photograph of a portrait of Mark Zuckerberg and a telephone displaying the Meta group s artificial intelligence logo at Kerlouan in Brittany in France on April 11 2025. (Photo by Vincent Feuray / Hans Lucas / Hans Lucas via AFP) (Photo by VINCENT FEURAY/Hans Lucas/AFP via Getty Images)
AIMeta
Meta will start tracking employees’ screens and keystrokes to train AI tools
By Eva RoytburgApril 21, 2026
1 hour ago
jeff bezos pete hegseth before a sign that reads freedom
PoliticsSpaceX
‘Something sinister could be happening’: FBI looks into dead or missing nuclear and space defense scientists tied to NASA, Blue Origin, and SpaceX
By Catherina GioinoApril 21, 2026
1 hour ago
Google Cloud’s next big moment—and what it needs to continue its ascent
AIGoogle
Google Cloud’s next big moment—and what it needs to continue its ascent
By Alex Kantrowitz, Marty Swant and Big TechnologyApril 21, 2026
2 hours ago

Most Popular

$166 billion in tariff refunds just became available, but small businesses may already be at a disadvantage
Law
$166 billion in tariff refunds just became available, but small businesses may already be at a disadvantage
By Sasha RogelbergApril 20, 2026
23 hours ago
Jeff Bezos once gave Eva Longoria and the admiral behind Osama bin Laden's capture $100 million—but she says you don't need wealth to give back
Success
Jeff Bezos once gave Eva Longoria and the admiral behind Osama bin Laden's capture $100 million—but she says you don't need wealth to give back
By Orianna Rosa RoyleApril 21, 2026
13 hours ago
This talent CEO says laid-off tech workers are ignoring a $300K ‘white-collar trade job’ with 81K openings a year
Economy
This talent CEO says laid-off tech workers are ignoring a $300K ‘white-collar trade job’ with 81K openings a year
By Jake AngeloApril 20, 2026
1 day ago
Meet John Ternus, the 51-year-old former swimming champ who will succeed Tim Cook as Apple CEO
Big Tech
Meet John Ternus, the 51-year-old former swimming champ who will succeed Tim Cook as Apple CEO
By Dave Smith and Fortune EditorsApril 20, 2026
23 hours ago
Current price of silver as of Monday, April 20, 2026
Personal Finance
Current price of silver as of Monday, April 20, 2026
By Joseph HostetlerApril 20, 2026
1 day ago
Thousands of CEOs admit AI had no impact on employment or productivity—and it has economists resurrecting a paradox from 40 years ago
AI
Thousands of CEOs admit AI had no impact on employment or productivity—and it has economists resurrecting a paradox from 40 years ago
By Sasha RogelbergApril 19, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.