• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechMeta

‘It’s not good, it’s not fun.’ The Oculus founder who sold his VR startup to Mark Zuckerberg slams Meta’s Horizon Worlds as a hobby ‘project car’

By
Alice Hearing
Alice Hearing
Down Arrow Button Icon
By
Alice Hearing
Alice Hearing
Down Arrow Button Icon
October 25, 2022, 7:09 AM ET
An avatar of Mark Zuckerberg, chief executive officer of Meta Platforms Inc. Palmer Luckey, Founder, Oculus and Anduril, speaks at Web Summit 2018 in Lisbon.
Oculus founder Palmer Luckey (at right) likened Mark Zuckerberg’s VR obsession to a “project car.”From left: Michael Nagle—Getty Images; Horacio Villalobos—Getty Images

The metaverse is bad. That’s according to several high-profile industry figures, and the founder of VR headset startup Oculus is the latest to bluntly put it down. 

“I don’t think it’s a good product,” Palmer Luckey said of Meta’s core metaverse offering, Horizon Worlds, at the Wall Street Journal’s Tech Live conference. 

Oculus was acquired by Facebook in 2014 for $2 billion as part of the company’s hugely expensive and near decade-long pursuit of its virtual reality universe. Luckey, who was fired from Facebook in 2016, now runs the security and defense product startup Anduril Industries.

“It’s not good, it’s not fun…Most people on the team would agree it’s not a good product,” he said, alluding to leaked internal memos revealing that staff are barely interested, and that it’s suffering from glitches.  

Zuckerberg’s ‘project car’

But it’s not just the quality that has drawn criticism from all angles; Meta is so far losing a lot of money on Mark Zuckerberg’s push into the technology.

“Mark Zuckerberg is the number one virtual reality fan in the world,” Luckey said. “He’s put in more money and time to it than anyone ever in history.” 

In 2021 alone, Meta invested $10 billion in the metaverse, and is expected to lose another $10 billion this year. 

As a result, profits and faith in the company are dropping significantly. Since the company changed its name to Meta in 2021, Zuckerberg’s personal net worth has dropped by more than $70 billion, while as of Monday, Meta’s shares are down over 60% year to date. 

Luckey lamented Zuckerberg’s intense push toward VR, likening the metaverse to the CEO’s “project car”—an incredibly expensive hobby that you ultimately lose money on.  

“You hack at it, and maybe no one else sees the value…Will they stumble? Yeah, sure. Will they waste money? Will they add things to their project car that they later hack off? Yes.”

Despite the criticism, Luckey believes the metaverse could still succeed since there’s enough money involved to streamline the current issues. 

“It is terrible today, but it could be amazing in the future,” he said. “Zuckerberg will put the money in to do it. They’re in the best position of anyone to win in the long run.”

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
By Alice Hearing
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

A smartphone displaying the Google Gemini logo.
AIEye on AI
As ‘agentic commerce’ gains ground, companies shouldn’t put too much faith in ‘GEO,’ one industry insider warns
By Jeremy KahnJanuary 13, 2026
6 hours ago
AIChatbots
Being mean to ChatGPT can boost its accuracy, but scientists warn you may regret it
By Marco Quiroz-GutierrezJanuary 13, 2026
8 hours ago
AIGoldman Sachs Group
‘Humans could go the way of horses’: Goldman calculated how bad the AI ‘job apocalypse’ will be—and its analysts were pleasantly surprised
By Jim EdwardsJanuary 13, 2026
8 hours ago
Mark Zuckerberg
Future of WorkMeta
Meta is changing its performance review to reward output over effort, taking a page from Amazon and X
By Jake AngeloJanuary 13, 2026
8 hours ago
Warren Buffett on the phone
SuccessProductivity
Gen X CEO uses AI versions of Steve Jobs and Warren Buffett as a ‘fantasy board of directors’ to help him prepare for meetings and performance reviews
By Preston ForeJanuary 13, 2026
9 hours ago
Mercor Founders - Adarsh Hiremath, Brendan Foody
AIskills
Chief people officers—and Jamie Dimon—say AI can’t learn ‘human skills.’ The world’s youngest self-made billionaires want to prove them wrong
By Jake AngeloJanuary 13, 2026
10 hours ago

Most Popular

placeholder alt text
Economy
Treasury spent $276 billion in interest on the national debt in the final three months of 2025, says the CBO—up $30 billion from a year prior
By Eleanor PringleJanuary 12, 2026
2 days ago
placeholder alt text
Newsletters
The oil CEO who stood up to Trump is a follower of the disciplined 'Exxon way' and has a history of blunt statements
By Jordan BlumJanuary 13, 2026
15 hours ago
placeholder alt text
Tech
Elon Musk asked people to upload their medical data to X so his AI company could learn to interpret MRIs and CT scans
By Sasha RogelbergJanuary 11, 2026
2 days ago
placeholder alt text
Economy
The longer the Supreme Court delays its tariff decision, the better it is for President Trump
By Jim EdwardsJanuary 13, 2026
14 hours ago
placeholder alt text
Success
An exec at $62 billion giant Colgate says Gen Z workers, despite getting flak for being woke and lazy, are actually ‘pushing us to get better’
By Emma BurleighJanuary 10, 2026
4 days ago
placeholder alt text
AI
'Godfather of AI' says the technology will create massive unemployment and send profits soaring — 'that is the capitalist system'
By Jason MaJanuary 12, 2026
1 day ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.