• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

2

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998

3

Even as Elon Musk calls philanthropy ‘very hard,’ every day Americans gave a record $617 billion—despite feeling the squeeze over the cost of living

1

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

2

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998

3

Even as Elon Musk calls philanthropy ‘very hard,’ every day Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
FinanceGolf

Saudi-funded LIV Golf denies it is buying its own TV time on Rupert Murdoch’s Fox Sports

By
The Associated Press
The Associated Press
Down Arrow Button Icon
By
The Associated Press
The Associated Press
Down Arrow Button Icon
September 29, 2022, 5:20 AM ET
Phil Mickelson, Cameron Smith, and Matt Wolff
Phil Mickelson, Cameron Smith, and Matt Wolff attend a press conference during Day One of the LIV Golf InvitationalChris Trotman/LIV Golf via Getty Images
Add Fortune on Google for similar content.

Saudi-funded LIV Golf denied a report Tuesday that it was close to a U.S. television deal in which it would buy time to be shown on FS1.

Golfweek cited multiple sources it did not identify in saying the agreement is still being finalized.

It would go against what Greg Norman, the CEO and commissioner of LIV Golf, told a Chicago radio station two weeks ago when he said, “We’re talking to four different networks, and live conversations where offers are being put on the table. They can see what we’re delivering.”

LIV Golf issued a statement that the report was “incomplete and inaccurate,” and that it is ahead of schedule in its inaugural year, including such areas as broadcast rights.

“As we have stated previously, LIV Golf is just beginning its process and is in active discussions with several companies about broadcasting the LIV Golf League,” the statement said. “We caution that no one should draw any conclusions about potential media rights given that we are still in the middle of negotiations with several outlets.”

Fox Sports declined to comment.

Networks typically pay a rights fee to broadcast a sport. The PGA Tour, for example, this year began an expanded media rights deal for its tournaments to be shown on CBS, NBC, Golf Channel and ESPN+. The nine-year deal is worth an estimated $7 billion.

In this case, LIV Golf would pay for the time slot and be responsible for the cost of production and any advertising to be sold. In some time-buy cases, the deal includes a few promotional spots to let viewers know when it will be aired.

But any deal, even a time buy, would give LIV Golf what it desperately needs — TV viewership on an American linear channel. The league already has paid enormous signing fees — some reported in the $150 million range — to attract players, and each tournament offers $25 million in prize money. It does not have any visible corporate support.

Getting the major networks seemed to be a long shot because of their existing agreements with the PGA Tour and the animosity between the rival circuits, along with the source of LIV Golf’s deep pockets — Saudi Arabia’s sovereign wealth fund — that brought protests to some tournaments staged in the United States over the summer.

The Wall Street Journal recently reported Apple and Amazon were not interested.

LIV Golf has been shown only on its YouTube channel, Facebook and its website, and viewership numbers have been modest.

The series is playing next month in Thailand and Saudi Arabia before ending its inaugural season near Miami for a $50 million team championship. The 54-hole event has been moved to a Sunday conclusion.

It was not clear if any television deal would start in Miami from Oct. 28-30 or wait until 2023, when LIV Golf has said it would have a full schedule. The 2023 schedule is not likely to be released until November.

If the time buy is with FS1, there could be problems with September and October when the cable network has a steady diet of college football on Saturdays.

Golfweek reported LIV wanted a rights fee for the second year of any deal and a guaranteed time slot, but Fox wasn’t interested.

LIV Golf launched in early June and now has 12 of the top 50 players in the world ranking, most notably Dustin Johnson, Bryson DeChambeau, Brooks Koepka, Phil Mickelson and Cameron Smith, who officially joined LIV Golf a month after winning the British Open.

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
By The Associated Press
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Iran’s envoy to China says Beijing to get Hormuz concessions
EnergyOil
Iran’s envoy to China says Beijing to get Hormuz concessions
By BloombergJuly 4, 2026
2 hours ago
Ukrainian drones target more Russian oil infrastructure as fuel crisis adds political pressure on Putin, who shrugs off attacks as ‘not critical’
EnergyUkraine invasion
Ukrainian drones target more Russian oil infrastructure as fuel crisis adds political pressure on Putin, who shrugs off attacks as ‘not critical’
By The Associated PressJuly 4, 2026
3 hours ago
Costco CEO promises the $1.50 hot dog isn’t going away: ‘The price will not change as long as I’m around’
RetailCostco
Costco CEO promises the $1.50 hot dog isn’t going away: ‘The price will not change as long as I’m around’
By Sydney LakeJuly 4, 2026
4 hours ago
Older worker sad at laptop
SuccessGen X
A quarter of young baby boomers and Gen Xers who’ve been laid off in the last decade are still unemployed—and 11% have taken pay cuts to work
By Emma BurleighJuly 4, 2026
4 hours ago
t
AsiaWhite House
‘I AM SETTING THEM ALL FREE, RIGHT NOW!’ Trump’s pre-July 4 Friday news dump included pardons for 11 people including ex-Abramoff partner
By Michelle L. Price and The Associated PressJuly 4, 2026
5 hours ago
How a third-generation Texas oilman transformed an organic farming company into a leading advanced nuclear startup at a small Christian college
EnergyNuclear
How a third-generation Texas oilman transformed an organic farming company into a leading advanced nuclear startup at a small Christian college
By Jordan BlumJuly 4, 2026
10 hours ago

Most Popular

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
Law
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
2 days ago
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
AI
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
By Nick LichtenbergJuly 3, 2026
1 day ago
Even as Elon Musk calls philanthropy ‘very hard,’ every day Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
Success
Even as Elon Musk calls philanthropy ‘very hard,’ every day Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
By Preston ForeJuly 4, 2026
10 hours ago
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
Economy
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
By Sasha RogelbergJuly 2, 2026
2 days ago
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
Success
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
By Orianna Rosa RoyleJuly 3, 2026
1 day ago
On Wall Street, analysts increasingly don’t believe the U.S. government’s 'misleading' job numbers
Economy
On Wall Street, analysts increasingly don’t believe the U.S. government’s 'misleading' job numbers
By Jim EdwardsJuly 3, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.