• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

'I literally was crying last night because I’m nervous about what I’m going to find out': a record 51% of Americans aren't 'cost secure' on health

2

A new trade war may be brewing. This time, Europe is taking a page from Trump's playbook — 'We no longer live in a world of pink ponies and rainbows'

3

Former VP Kamala Harris says she went through a nine-hour interview to land the job—but she couldn’t escape ‘gold medal depression’ even when she won

1

'I literally was crying last night because I’m nervous about what I’m going to find out': a record 51% of Americans aren't 'cost secure' on health

2

A new trade war may be brewing. This time, Europe is taking a page from Trump's playbook — 'We no longer live in a world of pink ponies and rainbows'

3

Former VP Kamala Harris says she went through a nine-hour interview to land the job—but she couldn’t escape ‘gold medal depression’ even when she won
Healthabortion

Mark Cuban’s online pharmacy is offering steep discounts on birth control and Plan B–like drugs as people stock up after Roe is overruled

By
Andrew Marquardt
Andrew Marquardt
Down Arrow Button Icon
By
Andrew Marquardt
Andrew Marquardt
Down Arrow Button Icon
June 27, 2022, 2:06 PM ET
Portrait of Mark Cuban
Mark Cuban’s Cost Plus Drug Company is offering birth control and Plan B equivalents for as little as $6.09 in the aftermath of Roe v. Wade being overturned.Christopher Willard—Getty Images
Add Fortune on Google for similar content.

Mark Cuban’s low-cost drug company is offering an affordable solution to those looking for birth control pills or emergency contraceptives in the aftermath of the Supreme Court overturning the right to an abortion last week. 

Cuban’s Cost Plus Drug Company, which offers a wide range of generic drugs priced at a 15% markup of manufacturing costs, plus a $3 pharmacy handling fee and a $5 shipping fee, sells 14 different birth control and emergency contraceptives on its site.

The company also offers two different versions of pills, levonorgestrel and ethinyl estradiol, and levonorgestrel and ethinyl estradiol–ethinyl estradiol, that contain levonorgestrel, which is the main ingredient used in Plan B and other emergency contraceptive pills, and significantly decrease the chance of pregnancy when taken within 72 hours of unprotected sex. Planned Parenthood lists these drugs as oral contraceptive pills that can also be used as emergency contraception. 

Levonorgestrel and ethinyl estradiol—the generic name for birth control pill Levora—is available for $6.09 on Cuban’s site, more than $35 less than retail prices, according to Cost Plus Drug Co.’s website. Levonorgestrel and ethinyl estradiol–ethinyl estradiol—the generic name for Daysee—is sold at Cost Plus for $9.04, a whopping $200 less than retail prices, according to the company’s website. 

Cost Plus Drug Company, which launched in January, does not currently accept insurance, but it claims its prices are still below what patients would pay with insurance at a typical pharmacy.

In the days following the Supreme Court’s decision to overturn Roe v. Wade, the 50-year-old court ruling that established access to an abortion a constitutional right, sales of emergency contraceptive pills have surged across the country.

Stix, a reproductive health company, told the New York Times that sales of its morning-after pill Restart surged more than 600% in the 24 hours after the Supreme Court decision was released. Similarly, health care products site Wellspring Meds told the outlet that it sold 6,000 units of emergency contraception pills the same day Roe v. Wade was overturned, up from 1,000 units the day before.  

Since Friday, when the Supreme Court decision was made official, Cuban has retweeted several tweets confirming the company’s commitment to selling affordable birth control and emergency contraceptives in the wake of Roe being overturned. 

“Been looking for some effective ways to help spread info on finding birth control, @mcuban started his own pharmaceutical company called @costplusdrugs, I looked and they have a morning after pills in stock,” wrote one user in a tweet that Cuban later retweeted.

https://twitter.com/DJJHEAT973/status/1540503598597111808

“PSA: @mcuban’s new online pharmacy is selling birth control and other life-saving meds at extreme discounts. Stock up now. Spread the word,” wrote another user in a separate tweet also later retweeted by Cuban.

PSA: @mcuban’s new online pharmacy is selling birth control and other life-saving meds at extreme discounts. Stock up now. Spread the word. https://t.co/635TGElH8Q

— Eliza Orlins (@elizaorlins) June 24, 2022

The company has pledged not to spend any money on marketing, relying entirely instead on word of mouth. Doing so “allows us to price at such low prices,” Cuban said on Twitter. 

Last week, a study revealed that Medicare’s drug program could have saved up to $3.6 billion in 2020 by mirroring the pricing strategy of Cost Plus Drug Company. Cuban and his online pharmacy had zero involvement in the study, according to its researchers. 

After the study was published, Cuban tweeted it out with a message to President Biden and members of Congress: “Have your people call my people and let’s get this done.”

Neither Cuban nor Cost Plus Drug Co. immediately responded to Fortune’s request for comment.

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
By Andrew Marquardt
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Health

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Health

quartz
Healthhome renovations
Your quartz countertop is the new asbestos — for the workers who cut it
By David Michaels, Robert Harrison and The ConversationJune 21, 2026
3 hours ago
sun
HealthFDA
A better sunscreen has been available in Europe for 25 years. It just became legal to sell in the U.S.
By Guy German and The ConversationJune 21, 2026
3 hours ago
zeke
CommentaryFather's Day
Ezekiel Emanuel: My father lived into his 90s. He understood something many successful men miss
By Ezekiel J. EmanuelJune 21, 2026
6 hours ago
A man holds a grocery basket and walks down the aisle of a store.
RetailFood and drink
Your ‘proteinmaxxing’ is creating a whey shortage that’s ratcheting up prices and leaving snack companies to eat costs or make recipes worse
By Sasha RogelbergJune 21, 2026
6 hours ago
Tenzin Seldon is the founder and managing partner of Pulse Fund,
CommentaryGLP-1s
Tenzin Seldon: The GLP-1 boom is the biggest climate story no one is pricing in
By Tenzin SeldonJune 21, 2026
7 hours ago
‘I literally was crying last night because I’m nervous about what I’m going to find out’: a record 51% of Americans aren’t ‘cost secure’ on health
HealthHealth Care Service
‘I literally was crying last night because I’m nervous about what I’m going to find out’: a record 51% of Americans aren’t ‘cost secure’ on health
By Ali Swenson, Amelia Thomson-Deveaux and The Associated PressJune 20, 2026
1 day ago

Most Popular

'I literally was crying last night because I’m nervous about what I’m going to find out': a record 51% of Americans aren't 'cost secure' on health
Health
'I literally was crying last night because I’m nervous about what I’m going to find out': a record 51% of Americans aren't 'cost secure' on health
By Ali Swenson, Amelia Thomson-Deveaux and The Associated PressJune 20, 2026
1 day ago
A new trade war may be brewing. This time, Europe is taking a page from Trump's playbook — 'We no longer live in a world of pink ponies and rainbows'
Economy
A new trade war may be brewing. This time, Europe is taking a page from Trump's playbook — 'We no longer live in a world of pink ponies and rainbows'
By Jason MaJune 20, 2026
20 hours ago
Former VP Kamala Harris says she went through a nine-hour interview to land the job—but she couldn’t escape ‘gold medal depression’ even when she won
Success
Former VP Kamala Harris says she went through a nine-hour interview to land the job—but she couldn’t escape ‘gold medal depression’ even when she won
By Emma BurleighJune 21, 2026
7 hours ago
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
Environment
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
By Sydney LakeJune 19, 2026
2 days ago
Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
Success
Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
By Sydney LakeJune 21, 2026
7 hours ago
Nvidia CEO Jensen Huang says electricians and plumbers will be needed by the hundreds of thousands in the new working world
Success
Nvidia CEO Jensen Huang says electricians and plumbers will be needed by the hundreds of thousands in the new working world
By Preston ForeJune 20, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.