• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

2

The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow

3

Spain lifted the World Cup, but the IRS still gets a cut of its $50 million pay day as players, coaches and refs all face complex U.S. “jock taxes”

1

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

2

The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow

3

Spain lifted the World Cup, but the IRS still gets a cut of its $50 million pay day as players, coaches and refs all face complex U.S. “jock taxes”
LeadershipLeBron James

How did LeBron James become a billionaire? It wasn’t just basketball

By
Andrew Marquardt
Andrew Marquardt
Down Arrow Button Icon
By
Andrew Marquardt
Andrew Marquardt
Down Arrow Button Icon
June 3, 2022, 1:50 PM ET
Add Fortune on Google for similar content.

When LeBron James was dubbed “the Chosen One” on the cover of Sports Illustrated at the age of 17, it wasn’t because of his business acumen.

And while the debate over where James stands on the list of greatest basketball players of all time remains a polarizing topic for fans, one thing became undeniably true this week: James has reached billionaire status, something no other active NBA player has ever done.

After taking home roughly $121.2 million in earnings in 2021, James has officially entered the billionaires list with a net worth estimated at $1.2 billion, according to Forbes.

Throughout his 19-year NBA career, the 37-year-old superstar received more than $385 million in pre-tax salary from the Cleveland Cavaliers, Miami Heat, and Los Angeles Lakers. Remarkably, only once in his career has the perennial MVP candidate had the highest NBA salary, according to a Fortune analysis of ESPN’s NBA salary tracker.

So where did the bulk of James’ earnings come from during his career? 

Off the court, the four-time NBA champion has earned more than $900 million from endorsements and savvy business ventures, as well as through his ownership of several multimillion-dollar estates in Ohio and Los Angeles, according to Forbes. 

About half of James’ net worth comes from his stakes in real estate properties and business ventures. His production company SpringHill Co., which Forbes estimates to be worth around $300 million, produced the 2021 hit movie Space Jam: A New Legacy, which starred James and earned roughly $163 million at the box office. 

James is also a part owner of Fenway Sports Group, which owns the Boston Red Sox, Fenway Park, and Liverpool F.C., among others. He’s also racked in profits from his share of holdings in pizza chain Blaze Pizza, ride-hailing company Lyft, and smart-fitness startup Tonal. 

Another large portion of James’ income comes through endorsement deals, including with well-known brands like AT&T, PepsiCo, Walmart; recently, he appeared in a Super Bowl ad for Crypto.com. 

In 2003, James was 18 when he signed a shoe deal with Nike, choosing the company over lucrative offers from Reebok and Adidas. In 2015, Nike announced it had extended James’ contract into a lifetime agreement worth tens of millions of dollars annually. 

The 18-time All-Star has been open about his business goals outside of basketball throughout his career. In a 2014 cover story for GQ, James described his journey toward becoming a billionaire as his “biggest milestone.” 

“Obviously. I want to maximize my business. And if I happen to get it, if I happen to be a billion-dollar athlete, ho. Hip hip hooray! Oh, my God, I’m gonna be excited,” James said at the time.

Eight years later, he’s done it.

James joins Michael Jordan as the only other NBA player who has a net worth of more than $1 billion, though it took Jordan more than a decade after he retired to achieve the feat, according to Forbes.  

The two legends are the highest-earning members of a generations-spanning legacy of NBA superstars who have turned basketball stardom into business success off the court, including the likes of Julius Erving, Magic Johnson, and Shaquille O’Neal.

In the 1970s, Erving became one of the first NBA stars well-known for his ability to profit outside the game, according to ESPN. Erving signed one of the largest-ever shoe deals with Converse, ushering in the wave of player-sponsored shoes that continues today. He made news in 1985 for purchasing a stake in Philadelphia’s Coca-Cola bottling franchise, which netted him millions.

Johnson and O’Neal have had similar success throughout their post-basketball careers. Johnson is currently a minority owner of the Los Angeles Dodgers, among other investments, and O’Neal is a minority owner of Papa John’s pizza chain, among others. 

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
By Andrew Marquardt
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Leadership

From near-collapse to $689 billion: Inside Larry Culp’s turnaround of GE
NewslettersCEO Daily
From near-collapse to $689 billion: Inside Larry Culp’s turnaround of GE
By Shawn TullyJuly 24, 2026
3 hours ago
nyse
CommentaryEconomics
AI doesn’t end scarcity. It relocates it
By François Candelon, Paul-Louis Andres and Augustin ManchonJuly 24, 2026
3 hours ago
European travel platform Omio raises $10 million and buys Rail Europe as it chases Asia’s tourism market 
Asiatourism
European travel platform Omio raises $10 million and buys Rail Europe as it chases Asia’s tourism market 
By Nicholas GordonJuly 24, 2026
6 hours ago
Meet SLB: The $70 billion oil services giant poised to cash in on AI data centers and the post-Strait of Hormuz oil exploration boom
Magazineoil and gas
Meet SLB: The $70 billion oil services giant poised to cash in on AI data centers and the post-Strait of Hormuz oil exploration boom
By Jordan BlumJuly 24, 2026
6 hours ago
tokens
AIAI agents
‘You just hired a million bad employees’: How the brief tokenmaxxing era delivered the opposite of what it promised
By Nick LichtenbergJuly 24, 2026
6 hours ago
bots
AIAI agents
Turns out Dead Internet Theory was right: AI agents are eating the Web, growing by nearly 8,000% and rewiring the Internet’s business model
By Mia OsmonbekovJuly 23, 2026
17 hours ago

Most Popular

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
2 days ago
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
Economy
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
By Sasha RogelbergJuly 23, 2026
22 hours ago
Spain lifted the World Cup, but the IRS still gets a cut of its $50 million pay day as players, coaches and refs all face complex U.S. “jock taxes”
Personal Finance
Spain lifted the World Cup, but the IRS still gets a cut of its $50 million pay day as players, coaches and refs all face complex U.S. “jock taxes”
By Joshua HongJuly 23, 2026
1 day ago
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
Big Tech
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
By Sydney LakeJuly 23, 2026
1 day ago
Current price of oil as of July 23, 2026
Personal Finance
Current price of oil as of July 23, 2026
By Joseph HostetlerJuly 23, 2026
1 day ago
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
Economy
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
By Sasha RogelbergJuly 22, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.