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Ukraine invasion

Russian TikTok influencers promote the war in Ukraine with a hypnotically repetitive message

Sophie Mellor
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Sophie Mellor
Sophie Mellor
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Sophie Mellor
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Sophie Mellor
Sophie Mellor
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March 7, 2022, 1:16 PM ET
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Days before TikTok suspended all live-streaming and new content from Russia on its platform, videos of Russian influencers supporting the war on Ukraine circulated online.

In the videos, the influencers mention the eight-year genocide by the Ukrainian people in the Donetsk and Luhansk regions of Ukraine, for which there is no reported evidence. When seen one-by-one, the TikTokers seem to be independently reiterating Putin’s rallying cry for invading Ukraine more than a week ago.

But when overlaid on top of each other, the Russian influencers seem to have the same exact speech condemning Ukraine for murdering children, down to the very word.

Influencers, influenced: Russian-language tik tokers reciting propoganda. pic.twitter.com/nIwm4YuZ3b

— Sawbuck Wine (@sawbuckwine) March 5, 2022

They all note the Alley of Angels, a memorial erected in 2015 for the children who died in the war in Donbas, where “hundreds of innocent children were killed,” and the shelling of residents continues. “We do not want to install new memorials and cannot allow the death of innocent children, Russia wants to stop the eight-year genocide in the Donbass and return the peaceful sky over their heads to children,” they all say in unison.

Most of the videos have since been taken down, but some can still be found online.

https://www.tiktok.com/@younggupka0/video/7069775493800807681

The videos may well be Russian propaganda, given their eerie similarity, and many on TikTok are alleging the Russian government has been bribing influencers to post videos and convince the country’s youth that its “special military operation” is the right way forward.  

https://www.tiktok.com/@yarra_m/video/7070198017139264773?is_from_webapp=1u0026sender_device=pcu0026web_id7072354651685029382

TikTok exit

TikTok on Monday announced it would suspend livestreaming and new content in Russia after a law took effect that had passed the lower houses of parliament on Friday that would increase jail time to up to 15 years for anyone intentionally spreading “fake news” about the military.

In a statement posted on the company’s Twitter and website, TikTok noted, “We have no choice but to suspend livestreaming and new content to our video service while we review the safety implications of this law.”

1/ TikTok is an outlet for creativity and entertainment that can provide a source of relief and human connection during a time of war when people are facing immense tragedy and isolation. However, the safety of our employees and our users remain our highest priority.

— TikTokComms (@TikTokComms) March 6, 2022

This is not the first social media platform to cut the lights in Russia. On Friday, Russia’s communications censor Roskomnadzor blocked access to Facebook throughout Russia.

The country has also been slowing down social-media services, including Twitter and YouTube, to make them harder and more frustrating to use, after the two platforms banned some Russian content on their platform.

TikTok did respond to a request for comment.

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