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NBA star Stephen Curry talks book clubs and investment in reading subscription service Literati

September 25, 2021, 12:00 PM UTC

One of the most famous international athletes, Stephen “Steph” Curry is a point guard for the NBA’s Golden State Warriors and is considered one of the major faces of basketball today. A seven-time NBA All-Star, Curry has won three NBA Championships and been named the NBA Most Value Player two times. ESPN ranked Curry as the 13th best basketball player of all time, and he’s often recognized as a scoring leader. Many basketball experts deem him the best shooter in NBA history.

Off the court, Curry spends his time with his wife, Ayesha Curry, a cookbook author and Food Network personality, and their three children, while building out an investment portfolio under his brand, SC30. He aims to support startup founders who are tackling issues that haven’t been addressed and finding solutions the world desperately needs.

This includes launching his own book club alongside an investment in Literati, a children’s book subscription service that recently expanded into book offerings for adults. Literati aims to promote lifelong learning through the thoughtful curation and discussion of books, and Curry is here for it.

Steph Curry
Courtesy of Literati
  • Startup: Literati
  • Location: Austin, Texas
  • Year founded: 2017
  • Valuation: Unknown
  • Investment level: Series B
  • Number of employees: 150 to 200

Why he invested, in his own words

Literati is ensuring that everyone falls in love with books and reading. There are so many stories the world needs to know about, and finding new books with different perspectives is an important part of the human experience. I love that people can connect and grow together through reading.

Literati approached my team about being a part of Literati’s expansion [from children’s books] into book clubs for adult readers. Not only did I want to join and host a book club with Literati, but I wanted to also become an investor. I was so impressed with the vision and mission of the company.

The company’s values so strongly align with mine as both an entrepreneur and father. When deciding where to invest, we are intentional about prioritizing investments that can change lives for the better. We want to help make an impact in a meaningful way. I’m proud to be a part of a company that is working to ignite a love of learning and life. Additionally, Literati’s philanthropy efforts really resonated with my team. They donate hundreds of thousands of books to underserved communities.

It’s all been an incredible experience. Literati is on a trajectory to truly reimagine how both kids and adults discover books. From a business perspective, Literati is proving to be a successful investment. From a more personal perspective, I’m proud to be in business with a company that is reimagining how we consume books. This is an opportunity to think creatively about how to leverage my entire platform, to find alignment on mission and impact with brands. That unlocks the future of changing people’s lives for generations to come. We are so excited for the future.

This is an installment of Why I Invested, a series featuring famous investors from all different backgrounds and industries, revealing what inspired them to invest their own money in a new business.