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Apple announces Sept. 14 ‘California Streaming’ event. New iPhones are likely

September 7, 2021, 5:55 PM UTC

Apple plans to hold a product event on Sept. 14 during which it’s expected to debut new iPhones, likely to be called iPhone 13.

The event, announced Tuesday, is titled “California Streaming” and will start at 1 p.m. ET. Like other Apple events during the pandemic, this one will be entirely virtual and livestreamed from Steve Jobs Theater at the Apple Park campus in Cupertino, Calif.

Apple senior vice president of marketing Greg Joswiak tweeted a short promotional video accompanying the announcement, and told people that he would see them “real soon.”

People will be able to watch the event on Apple’s website or through the Apple TV app. 

Besides a new iPhone, analysts say Apple could also introduce a new smartwatch, which may be called the Apple Watch Series 7. A cheaper version of the popular AirPods earbuds is also possible.

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