• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechNFTs

EtherRock NFTs are now worth millions, but are they the originals?

By
Marco Quiroz-Gutierrez
Marco Quiroz-Gutierrez
Down Arrow Button Icon
By
Marco Quiroz-Gutierrez
Marco Quiroz-Gutierrez
Down Arrow Button Icon
August 27, 2021, 12:58 PM ET

NFT rocks have quickly become one of the most sought-after digital assets on the market as “NFT Summer” rages on into late August.

The cheapest EtherRock—an NFT illustration of a rock— was worth about $100,000 two weeks ago. As of Thursday, the cheapest rock was worth 730 ETH or more than $2 million, according to the Twitter account @etherrockprice, which tracks its prices. The new price is up significantly from the Tuesday price floor of $1.3 million.

Current #EtherRock Price Floor: Ξ730 Ether ($2,274,139)

Rock ID 92 Ξ730 Eth
Rock ID 38 Ξ750 Eth
Rock ID 65 Ξ1337 Eth
Rock ID 8 Ξ1413 Eth
Rock ID 29 Ξ1555 Eth
Rock ID 28 Ξ1777 Eth
Rock ID 89 Ξ2000 Eth

Recent Sales
Ξ420 Eth 23 hrs ago
Ξ420 Eth 1 day ago

ATH
Ξ420 Eth 23 hrs ago pic.twitter.com/2jBXGy180F

— EtherRock Price (@etherrockprice) August 26, 2021

EtherRocks, of which only 100 will ever exist, are now seen partly as an investment but also as a sign of status in online crypto and NFT communities.

Meltem Demirors, the chief strategy officer of CoinShares Group and the owner of a gray EtherRock she named “Grug,” said what started as an absurd historical NFT has taken on a different meaning.

CoinShares Group Chief Strategy Officer Meltem Demirors bought her NFT EtherRock, “Grug,” because she sees the rocks as the ultimate status symbol in the crypto space.
Courtesy of Meltem Demirors

“What are the markers of taste and insider status? It could be driving an expensive car; you could go to a club and get an expensive table and buy a lot of bottles; or in my world, you could buy a digital rock,” Demirors said.

She said she bought her rock earlier in August for about nine Ether, or around $25,000 at the time, after seeing them mentioned on her Twitter feed. At first, she looked at the NFTs as ridiculous and hilarious, but soon wanted in on the trend.

“I think of rocks and these vintage NFTs as like owning a piece of crypto history,” she said.

Today, she estimates her rock is worth upwards of $2 million. But to her, the community that’s sprouted up around EtherRocks is worth more than any return on investment.

Demirors said about 60 rock owners banded together in a community on Telegram, which includes traditional art collectors, poker players, and notable people in the crypto space such as tech entrepreneur and BitTorrent CEO Justin Sun. The group has a built-in validator to verify members actually own an EtherRock, Demirors said, and members must leave if they sell.

The group is even thinking about doing a December in-person meetup at Art Basel in Miami Beach to display their NFTs, Demirors said.

This selective group, mostly made up of crypto whales or hard-core crypto enthusiasts, have left many on the outside because of the skyrocketing prices for EtherRocks.

To bring EtherRock ownership to a bigger group of people, an anonymous EtherRock owner who goes by the name Sisyphus created fractional shares for his gray rock, rock No. 72 of 100.

About 600 people bought fractional shares of the Sisyphus rock and have raised its valuation to around 4,585 ETH or about $14 million as of Thursday. Sisyphus said he purchased his rock originally for 95 ETH, and retains 75% ownership of the NFT.

Yet, while investors big and small continue to put money into the EtherRocks based at etherrock.com, some are saying that these are not the original rocks.

Trevor McFedries, the cofounder and CEO of venture-backed tech company Brud and the FWB DAO, said he believes the NFTs sold at weliketherocks.com are the originals. The weliketherocks.com tokens have some quirky characteristics, and some say the project is an abandoned and buggy early version of the more popular EtherRocks sold at etherrock.com.

The weliketherocks.com tokens contain a bug that automatically relists a rock for sale when it is bought. To discourage someone buying your rock when it’s relisted at the same price, a user must quickly increase its price after purchasing.

As evidence that the rocks at weliketherocks.com are the originals, some people like McFedries point to a line in what they say is the contract code for the EtherRocks selling for millions that refers to the other rocks as “the original EtherRock contract” and mentions the relisting bug.

NFT-Rocks-Ether-Rock-Code
Notes in more popular EtherRock contract point to the NFTs sold at weliketherocks.com as the original project.
Courtesy of Etherscan.io

Despite some celebrity buyers such as Logan Paul buying NFTs on weliketherocks.com, the EtherRock website says the weliketherocks project should be avoided. On the etherrock.com website, there is a note specifically pointing to weliketherocks as the work of an unnamed scammer who took advantage of the relisting bug to claim free rocks for himself. The note says the bug in the contract for the weliketherocks NFTs allows rocks to be minted by anyone for free and anyone who buys a rock from this website is “…sending your ETH to a cockroach.”

While there continues to be a debate about which form of EtherRocks is the original project, communities have formed around both that have put an emphasis more on the cultural value of the rocks than their possible returns.

McFedries said he purchased his rocks at weliketherocks.com because they are a slice of history that in his mind goes back farther than the more popular EtherRock project. He intends to hold them for a while.

“I think, you know, it being the original was really cool to me,” he said. “I feel like I found the original screen print or the original letterpress, and I’ve been able to participate in that.”

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Author
By Marco Quiroz-Gutierrez
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

crew aboard artemis II
Innovationspace
‘It’s 13 minutes of things that have to go right’: Artemis II splashes down despite faulty heat shield
By Catherina GioinoApril 10, 2026
26 minutes ago
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
PoliticsFood and drink
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
By Catherina GioinoApril 10, 2026
3 hours ago
Three people sit behind a desk and look at the phone screen of the person in the middle.
Future of WorkConsulting
Meet ‘trendslop,’ the new, AI-fueled scourge of workplace consultants everywhere
By Sasha RogelbergApril 10, 2026
3 hours ago
Amazon is still paying Jeff Bezos an $80,000 yearly salary—but $1.6 million for travel and security
Big TechCEO salaries and executive compensation
Amazon is still paying Jeff Bezos an $80,000 yearly salary—but $1.6 million for travel and security
By Marco Quiroz-GutierrezApril 10, 2026
4 hours ago
Kash Patel sits with his two fingers on lips
CybersecurityIran
First they went after medtech, then Kash Patel. Iranian hackers’ next target is likely ‘low-hanging fruit’ in water, energy, and tourism, experts say
By Jacqueline MunisApril 10, 2026
5 hours ago
scott bessent
CybersecurityFederal Reserve
The AI that found 27-year-old vulnerabilities no human ever caught before just forced an emergency meeting with every major Wall Street CEO
By Jake AngeloApril 10, 2026
7 hours ago

Most Popular

The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
Economy
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
By Fortune EditorsApril 9, 2026
2 days ago
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
AI
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
By Fortune EditorsApril 9, 2026
2 days ago
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
Investing
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
By Fortune EditorsApril 9, 2026
1 day ago
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
Innovation
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
By Fortune EditorsApril 10, 2026
17 hours ago
'I hate working 5 days': Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
Success
'I hate working 5 days': Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
By Fortune EditorsApril 9, 2026
1 day ago
 The world's 500 richest people made more than a quarter trillion yesterday as volatile markets react to fragile Iran war ceasefire
Economy
 The world's 500 richest people made more than a quarter trillion yesterday as volatile markets react to fragile Iran war ceasefire
By Fortune EditorsApril 9, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.