• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

2

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998

3

Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds

1

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

2

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998

3

Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
Tech

American Airlines, Virgin Atlantic place bets on U.K. air taxi startup

Jeremy Kahn
By
Jeremy Kahn
Jeremy Kahn
Editor, AI
Down Arrow Button Icon
Jeremy Kahn
By
Jeremy Kahn
Jeremy Kahn
Editor, AI
Down Arrow Button Icon
June 11, 2021, 8:47 AM ET
Video Poster
Add Fortune on Google for similar content.

A British flying car company has won the support of American Airlines and Virgin Atlantic in securing one of the largest preorders of aircraft in the nascent “air taxi” industry to date.

Vertical Aerospace said Thursday it has secured preliminary commitments for the purchase of up to 1,000 of its five-seat, electric-powered aircraft from the two major airlines, as well as Avolon, a large aircraft leasing group based in Ireland.

The five-year-old flying taxi company, which is based in Bristol, England, said that in addition to the purchase pledges, American Airlines and Avolon are investing in the startup as part of a planned stock listing through a merger with a special purpose acquisition company (SPAC) later this year.

Broadstone Acquisition, the New York Stock Exchange–listed SPAC acquiring Vertical, was created last year by a group of British investors including Hugh Osmond, an entrepreneur who founded a chain of successful pubs and helped grow the Pizza Express restaurant chain. The deal will value Vertical at $2.2 billion.

Other investors committing money to Vertical as part of the deal include industrial giants Rolls-Royce and Honeywell, as well as Microsoft’s venture arm M12. The company is also receiving funding from Berlin startup incubator Rocket Internet and venture capital firm 40 North.

Stephen Fitzpatrick, an entrepreneur best known in the U.K. for founding Ovo Group, the country’s second-largest energy retailer, founded Vertical in 2016. He will remain the majority shareholder of the company following its merger with Broadstone.

Vertical joins a clutch of flying car companies rushing to go public this year through SPAC deals as well as announcing preorders and investments from major airlines. In February, Archer Aviation, a Silicon Valley air taxi startup, was acquired by a SPAC and announced preorders and investment from United Airlines. Joby Aviation, another Silicon Valley company working on small, electric-powered vertical takeoff and landing (eVTOL) aircraft, went public through a SPAC later the same month. Joby had acquired the flying taxi arm of ride-hailing giant Uber. Lilium, a Munich-based flying taxi company that plans to have its aircraft powered by innovative electric jets, was acquired by another publicly traded SPAC in March.

The British flying taxi company says that its aircraft, which it calls the VA-X4, will take off and land vertically, be “near silent” in flight, and travel up to 200 miles per hour for up to 100 miles. The company hopes to have its aircraft flying commercial flights by 2024. But that is subject to certification from regulators, a lengthy and stringent process, and timelines for having new kinds of airframes ready for paying passengers often slip by years.

The interior of the VA-X4 aircraft.
Courtesy of Vertical Aerospace Group

Airlines are viewing such flying taxis as important components in their networks in the future, helping to shuttle passengers to and from hub airports where they will be able to catch longer-haul flights, as well as a possible competitor to road and train travel for shorter journeys to popular destinations, such as the summer weekend migration of bankers from Manhattan to the Hamptons on Long Island. Airlines also hope expertise gained through the small eVTOL aircraft may help them electrify larger passenger planes, something that will be necessary if the sector is to radically reduce its heavy carbon footprint.

“Emerging technologies are critical in the race to reduce carbon emissions, and we are excited to partner with Vertical to develop the next generation of electric aircraft,” Derek Kerr, American Airlines’ chief financial officer, said in a statement.

American Airlines has agreed to buy 250 of Vertical’s aircraft, subject to certain undisclosed conditions and milestones, with an option for another 100. Avolon agreed to buy 310 aircraft with an option for an additional 190, while Virgin Atlantic secured an option to purchase between 50 and 150 of them.



Our mission to make business better is fueled by readers like you. To enjoy unlimited access to our journalism, subscribe today.

About the Author
Jeremy Kahn
By Jeremy KahnEditor, AI
LinkedIn iconTwitter icon

Jeremy Kahn is the AI editor at Fortune, spearheading the publication's coverage of artificial intelligence. He also co-authors Eye on AI, Fortune’s flagship AI newsletter.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

ring
PoliticsTariffs
Belgium got its tariffs cut. Then it sent Trump a diamond Superman ring
By Sam McNeil and The Associated PressJuly 4, 2026
2 hours ago
Ejay O'Donnell, Bart Szaniewski, and Grant Eastey wear Dad Gang hats in a factory
SuccessEntrepreneurship
Three dads started selling hats from a garage with $750—now they’ve sold $35 million worth, partnered with Gary Vee, and grown a community of fathers
By Preston ForeJuly 4, 2026
4 hours ago
How a third-generation Texas oilman transformed an organic farming company into a leading advanced nuclear startup at a small Christian college
EnergyNuclear
How a third-generation Texas oilman transformed an organic farming company into a leading advanced nuclear startup at a small Christian college
By Jordan BlumJuly 4, 2026
7 hours ago
Americans will eat 150 million hot dogs today. One specific American is predicted to eat 70 of them
North AmericaFood and drink
Americans will eat 150 million hot dogs today. One specific American is predicted to eat 70 of them
By Catherina GioinoJuly 4, 2026
7 hours ago
‘Devin-kun’: Japan embraces agents as legacy code and a shrinking workforce create a perfect market for an AI software engineer 
AsiaAI agents
‘Devin-kun’: Japan embraces agents as legacy code and a shrinking workforce create a perfect market for an AI software engineer 
By Nicholas GordonJuly 3, 2026
17 hours ago
Chad Hurley and Steven Chen wearing suits
SuccessWealth
YouTube’s founders split over $650 million when they sold to Google in 2006—had they held out, they could have taken a slice of $550 billion
By Preston ForeJuly 3, 2026
23 hours ago

Most Popular

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
Law
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
2 days ago
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
AI
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
By Nick LichtenbergJuly 3, 2026
1 day ago
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
Economy
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
By Sasha RogelbergJuly 2, 2026
2 days ago
On Wall Street, analysts increasingly don’t believe the U.S. government’s 'misleading' job numbers
Economy
On Wall Street, analysts increasingly don’t believe the U.S. government’s 'misleading' job numbers
By Jim EdwardsJuly 3, 2026
1 day ago
Even as Elon Musk calls philanthropy ‘very hard,’ every day Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
Success
Even as Elon Musk calls philanthropy ‘very hard,’ every day Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
By Preston ForeJuly 4, 2026
7 hours ago
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
Success
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
By Orianna Rosa RoyleJuly 3, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.