• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Finance

A bull market rally in the making: the great ‘rotation’ trade has 20% more upside, Citi says

By
Cormac Mullen
Cormac Mullen
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Cormac Mullen
Cormac Mullen
and
Bloomberg
Bloomberg
Down Arrow Button Icon
March 15, 2021, 4:50 AM ET

The global rotation trade into value shares out of growth stocks has about another 20% upside, according to strategists at Citigroup Inc.

The outperformance of cheaper stocks over their high-priced peers has closely tracked the rise in 10-year U.S. inflation-protected yields out of deeply negative territory, as investors bet on a strengthening global economy, wrote a team including Robert Buckland on Friday.

A continued move toward zero percent in that real yield benchmark would imply further relative upside for the world’s value shares of 15 to 20 percentage points, they calculated.

The MSCI AC World Value Index already outperformed its growth counterpart by 14 percentage points since the end of October, according to data compiled by Bloomberg. Over the same period, the 10-year real yield has risen to minus 0.65% from minus 0.83%.

Negative real rates had been seen as a cornerstone of the growth share rally of recent years, partly because they enable investors to justify higher valuations for them. While the rise in real yields is a signal the U.S. economy is gaining traction — a positive for investors — this has triggered a rotation into cheaper cyclical shares, which are seen as more closely exposed to the economic recovery.

The global value gauge is dominated by shares from the financials, health care and industrials sectors, according to MSCI.

The value rotation will likely be capped by the 10-year real yield reaching 0%, a level where the Federal Reserve will likely step in to prevent Treasuries from selling off further, according to Citi.

Rotation Reversal

There are two scenarios which could reverse this trend, the first of which is a failure of the global economy to recover, the strategists suggested. The second: further central bank intervention, perhaps to stabilize disorderly bond markets, could also send real yields back down toward the minus 1% level, the strategists said.

“Value investors should enjoy this rotation while it lasts, but central bank obligations to finance extravagant fiscal policy mean that there is a natural cap on real yields,” the team wrote.

About the Authors
By Cormac Mullen
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Economy
Elon Musk warns the U.S. is '1,000% going to go bankrupt' unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
1 day ago
placeholder alt text
Success
Even with $850 billion to his name, Elon Musk admits ‘money can’t buy happiness.’ But billionaire Mark Cuban says it’s not so simple
By Preston ForeFebruary 6, 2026
2 days ago
placeholder alt text
Success
Gen Z Patriots quarterback Drake Maye still drives a 2015 pickup truck even after it broke down on the highway—despite his $37 million contract
By Sasha RogelbergFebruary 7, 2026
2 days ago
placeholder alt text
Future of Work
Anthropic cofounder says studying the humanities will be 'more important than ever' and reveals what the AI company looks for when hiring
By Jason MaFebruary 7, 2026
1 day ago
placeholder alt text
AI
AI can make anyone rich: Mark Cuban says it could turn 'just one dude in a basement' into a trillionaire
By Sydney LakeFebruary 7, 2026
1 day ago
placeholder alt text
Energy
Next-gen nuclear's tipping point: Meta and hyperscalers start deals with Bill Gates’ TerraPower, Sam Altman-backed Oklo, and more
By Jordan BlumFebruary 7, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Finance

EconomyUkraine invasion
Russian officials are warning Putin that a financial crisis could arrive this summer, report says, while his war on Ukraine becomes too big to fail
By Jason MaFebruary 8, 2026
45 minutes ago
InvestingGold
Bessent sees ‘unruly’ Chinese trading behind gold price swings
By Maria Paula Mijares Torres, Hadriana Lowenkron and BloombergFebruary 8, 2026
3 hours ago
Investinggambling
Gambling stocks sag as prediction markets steal Super Bowl bets
By Peyton Forte, Denitsa Tsekova and BloombergFebruary 8, 2026
3 hours ago
PoliticsJapan
Japanese prime minister’s landslide win gives her party a lower-house supermajority and more room to enact a right-wing agenda
By Mari Yamaguchi, Foster Klug and The Associated PressFebruary 8, 2026
3 hours ago
InvestingVenture Capital
NFL legend Joe Montana lived around top VC execs as a 49er, then leveraged those ties to launch his second career as an investor
By Jason MaFebruary 8, 2026
3 hours ago
Real EstateHousing
Trump’s plan to send home prices higher will help him with baby boomer voters ahead of midterm elections but could spark a ‘generational war’
By Josh Boak and The Associated PressFebruary 8, 2026
6 hours ago