• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentaryEducation

Want to make sure schools reopen? Outsource the job to Amazon

By
Joe Mathews
Joe Mathews
Down Arrow Button Icon
By
Joe Mathews
Joe Mathews
Down Arrow Button Icon
February 21, 2021, 7:30 PM ET
Protesters at an Open Schools Now car-caravan rally in Los Angeles on Feb. 15. Amazon, writes Joe Mathews, is the only entity “with the scale and scary ruthlessness to reopen California schools.”
Protesters at an Open Schools Now car-caravan rally in Los Angeles on Feb. 15. Amazon, writes Joe Mathews, is the only entity “with the scale and scary ruthlessness to reopen California schools.”FREDERIC J. BROWN—AFP/Getty Images)

Like people across the country, many Californians say schools need to reopen now. But no one has had the guts to open all schools, and all grades, and send all kids back to class. 

That’s why our entire conversation about school reopening is beside the point. So-called grownups talk about when, or under what conditions, we might reopen. But we haven’t answered the question of who—amid all the fear and politics—will actual pry open the schoolhouse door for every California child.

It won’t be the federal government; President Biden has effectively abandoned his pledge to reopen all schools in 100 days. 

It won’t be state government. The Newsom administration loves to release frameworks and plans for reopening, but if you think the governor will execute a major operation like school reopening, then there’s an unemployment check in the mail for you.

It won’t be local governments. Our counties are consumed by their pandemic-era public health obligations. Our cities are criticizing and suing school districts, but they can’t legally force classes back into session. Our school districts do have the power to reopen, and some have managed limited restarts of elementary schools, but mostly they’re caught between ever-shifting guidance from other governments, union opposition, and divisions among parents. 

Of course, teachers’ unions, our state’s most powerful political force, could force a reopening. But with their members able to work at home, these labor groups will keep pushing back the timelines for return—until all living beings in the Milky Way galaxy have been vaccinated, or the Rapture, whichever comes first.

So, let’s face reality. If our state is ever going to resume universal public education, we Californians will have to outsource the task.

And there is only one entity with the scale and scary ruthlessness to reopen California schools: Amazon.

This isn’t a modest proposal. Outsourcing school reopening to Amazon perfectly fits our state’s COVID-era strategy: leaving the hard work to somebody else. Our elected leaders declare mask and social distancing rules but refuse to enforce them, leaving compliance to store employees and regular citizens. State and county officials celebrate vaccinations, but outsource the job of getting shots in arms to Blue Shield of California, even though it’s an insurer, not a health provider. 

By the same token, Amazon is not an education business, but it has the delivery network to get all the necessary protective materials to schools quickly. (Maybe it could even ship science-denying teachers to vaccination centers and then classrooms.) Amazon also operates efficiently—so a school reopening contract wouldn’t break the budget.

But the real reason California needs Amazon for this chore is its scary ruthlessness, its willingness to ignore criticism and rules in the service of delivering on its promise.

No one gets in its way. Amazon owns the political class—just look at its success in using donations and lobbying to win government subsidies—so it doesn’t have to worry about politicians’ challenging its school reopening operations.

Amazon, famous for crushing small-business competitors, might be our best bet to shut down scofflaw retailers, restaurants, and other entities that, by not complying with COVID regulations, contribute to the community spread that threatens school reopenings.

And Amazon, having successfully fought unionization of its own employees in every corner of this country, would probably revel at the prospect of putting California teachers and their unions in their place.

Because the company is so accustomed to being loathed, Amazon—worth a cool $1.67 trillion as of Feb. 18—could be useful as a scapegoat for all of California’s fear and anger over school reopening. Instead of the state government and local school districts continuing to blast each other for school delays, and instead of parents and teachers attacking one another on Zoom calls, we could all agree to blame Amazon.

I suspect Amazon would step in and do this if asked. Amazon recently wrote to President Biden to offer “to leverage our operations, information technology, and communications capabilities and expertise” in this emergency. And given its diminished public reputation, including questions about how it treats its warehouse workers, Amazon would likely seize such an opportunity to build some goodwill. 

Few school leaders will ever admit this publicly, but they would be delighted if Amazon stepped in to handle reopening. Such an intervention might be the only way to save a California education system that is falling apart. School enrollment has seen record declines in the pandemic, and many families with school-age children are leaving the state. Even stalwart supporters of public schools are now talking up private schools or school vouchers.

In other words, California faces its own school choice: Outsource school reopening now, or watch its schools crumble as families outsource their children’s education somewhere else.

Joe Mathews writes the Connecting California column for Zócalo Public Square, where this essay first appeared.

About the Author
By Joe Mathews
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

hegseth
CommentaryMilitary
America shot its arsenal empty in 2 wars. Now it needs Beijing’s permission to reload
By Steve H. Hanke and Jeffrey WengApril 30, 2026
2 hours ago
Duncan Tait, CEO of Inchcape
Europecar manufacturing
“Competition is good for the industry”. Inchcape CEO’s case for optimism in automotive’s next chapter
By Duncan TaitApril 30, 2026
5 hours ago
agentic
CommentaryAI agents
Why your data infrastructure — not your AI model — will determine whether Agentic AI scales
By Jeffrey Sonnenfeld, Stephen Henriques, Catherine Dai and Zander JeinthanuttkanontApril 30, 2026
8 hours ago
hoskins
Commentaryoffices
Gensler Co-Chair: Hot-desking was supposed to save money. It may be costing you your culture
By Diane HoskinsApril 30, 2026
9 hours ago
tillis
CommentaryCongress
Thom Tillis: Free markets built American prosperity. Government intervention puts it at risk
By Thom Tillis and John StanfordApril 30, 2026
11 hours ago
iran
CommentaryIran
The Strait of Hormuz is a data problem, not just a military one
By Erik Bethel and Ami DanielApril 30, 2026
11 hours ago

Most Popular

Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
3 days ago
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
Banking
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
By Eva RoytburgApril 29, 2026
1 day ago
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
Economy
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
By Eleanor PringleApril 29, 2026
1 day ago
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
Big Tech
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
By Alexei OreskovicApril 29, 2026
18 hours ago
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergApril 28, 2026
3 days ago
Elon Musk says saving for retirement is irrelevant because AI is going to create a world of abundance: 'It won't matter'
Future of Work
Elon Musk says saving for retirement is irrelevant because AI is going to create a world of abundance: 'It won't matter'
By Marco Quiroz-GutierrezApril 26, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.