• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersCEO Daily

Tristan Walker reflects on what he’s learned as a Black entrepreneur

By
David Meyer
David Meyer
and
Alan Murray
Alan Murray
Down Arrow Button Icon
By
David Meyer
David Meyer
and
Alan Murray
Alan Murray
Down Arrow Button Icon
February 11, 2021, 5:47 AM ET

This is the web version of CEO Daily. To get it delivered to your inbox, sign up here.

Good morning.

Tristan Walker is a rarity—a Black entrepreneur who successfully raised $40 million dollars from Silicon Valley to start his own company, which makes health and beauty products for people of color. He also earned a spot on Fortune’s World’s Greatest Leaders list in 2019. This week, he was Ellen McGirt’s and my guest on the podcast Leadership Next (Apple/Spotify), reflecting on the lessons he has learned during his entrepreneurial journey.

Studies show less than 3% of venture dollars go to Black or Latinx entrepreneurs. But being one of the few who successfully raised some of that money doesn’t make Walker a fan of the system. He told us how happy he was the day in 2018 he sold his company to Procter & Gamble:

“We announced our acquisition on Dec 12, 2018. On Dec 13, 2018, I had this epiphany moment where I realized I knew what freedom felt like. Freedom, to me, was not owing anybody anything. We had returned our investor’s capital, I didn’t owe them anything. I didn’t own P&G anything… I thought when I started the company, I wanted to build a $10 billion company, only to realize what I really cared about is ownership and autonomy.

“You have to remember, venture capitalists, it is their job to be wrong 90-95% of the time. And then you have to think, am I wrong 90-95% of the time? As a businessperson, I want to be around 100 years from now. Venture capitalists, they have to get their money back in 10 years.”

Walker became the first Black CEO of a P&G subsidiary, and also founded CODE 2040—a nonprofit dedicated to promoting Black and Latinx participation in the tech business. Its name is derived from estimates that Black and Latinx people will become the majority in the U.S. around 2040. “There are three things I like to focus on,” he told us: “The demographic shifts in this country, the importance of tech, and the power of great brands. Everything I’ve tried to do sits at the center of those three concentric circles.”

By the way, Walker thinks the pandemic could turn out to be good for Blacks and Latinx people in tech. Why? Because they no longer have to move to Silicon Valley. Walker, who is a graduate of Stanford business school and logged his time in the Valley, now lives in Atlanta.

More news below.

Alan Murray
@alansmurray

alan.murray@fortune.com

TOP NEWS

Amsterdam boost

Amsterdam was Europe's largest stock-trading center last month, with London losing the crown thanks to Brexit. The British capital lost large volumes due to a ban on EU-based financial institutions trading there. It’s a big symbolic shift. Financial Times

Twitter in India

Twitter blocked hundreds of Indian accounts at the behest of the Indian government, which is facing off with protesting farmers over the issue of agricultural reforms. Following a public outcry, it restored the 250 accounts, so the Indian government issued a noncompliance notice and Twitter re-blocked the accounts within the country's borders. The Indian government is nonetheless dissatisfied with Twitter. Fortune

Tencent probe

Tencent executive Zhang Feng was held by Chinese authorities, who are investigating him for his role in a high-profile corruption case. Some confusing details in this one: a municipal government has referred to Zhang as a Tencent VP, but the companies denies he has held a senior executive or managerial post there; and the alleged offenses committed by former minister Sun Lijun, with whom Zhang is suspected of sharing WeChat data, remain unclear. Wall Street Journal

Flying taxis

The Palo Alto-based flying taxi firm Archer is listing via a merger with a SPAC, much as Blade Urban Air Mobility did in December (rivals Lillium and Joby Aviation are considering the same move). United Airlines and Stellantis are both backing Archer's new public company. Fortune

AROUND THE WATER COOLER

Prepare now

Former IBM CEO Ginni Rometty writes for Fortune that it is time to prepare for the next national crisis. "The federal government must take the lead in defining and establishing clear lines of communication and coordination during crises, creating a network of state-of-the-art command centers for national emergency response and surge and supply efforts, and better leveraging technology, data, and analytics to power our response," she writes. Fortune

e-Privacy Regulation

The EU's new e-Privacy Regulation (a.k.a. the cookie law, which deals with the use of personal data by telcos, Big Tech and the ad industry) was stalled for years by the failure of EU countries to agree on a version of the text. That logjam finally broke yesterday, so the EU's institutions can now negotiate further before the law—which was supposed to enter into force alongside the GDPR three years ago—finally becomes reality. Politico

AstraZeneca promises

AstraZeneca blamed production problems at a Belgian factory for its failure to meet delivery commitments to the EU—while the EU suspected it was giving other customers priority. Well, the plant's owner, Thermo Fisher, now says it produced all the doses it told AstraZeneca it would produce. Reuters

EU and U.K.

The U.K. asked the EU for a reset in their relationship, starting with a delay to the border-check measures to which the two sides signed up a couple months ago—an issue with big consequences for Northern Ireland. The EU responded by saying those measures "urgently need to be fully and faithfully implemented." So no reset then; the deal really is the deal. Bloomberg

This edition of CEO Daily was edited by David Meyer.

About the Authors
By David Meyer
LinkedIn icon
See full bioRight Arrow Button Icon
Alan Murray
By Alan Murray
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
C-Suite
OpenAI’s Sam Altman says his highly disciplined daily routine has ‘fallen to crap’—and now unwinds on weekends at a ranch with no cell phone service
By Jacqueline MunisFebruary 5, 2026
1 day ago
placeholder alt text
Success
After decades in the music industry, Pharrell Williams admits he never stops working: ‘If you do what you love everyday, you’ll get paid for free'
By Emma BurleighFebruary 3, 2026
3 days ago
placeholder alt text
Economy
Trump is giving the U.S. economy a $65 billion tax-refund shot in the arm, mostly for higher-income people, BofA says
By Nick LichtenbergFebruary 5, 2026
1 day ago
placeholder alt text
Investing
Ray Dalio warns the world is ‘on the brink’ of a capital war of weaponizing money—and gold is the best way for people to protect themselves
By Sasha RogelbergFebruary 4, 2026
2 days ago
placeholder alt text
Travel & Leisure
How Japan replaced France as the country young Americans obsessively romanticize—they’re longing for civility they don’t see at home
By Nick LichtenbergFebruary 5, 2026
1 day ago
placeholder alt text
Politics
Peter Thiel warns the Antichrist and apocalypse are linked to the ‘end of modernity’ currently happening—and cites Greta Thunberg as a driving example
By Nick LichtenbergFebruary 4, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Newsletters

NewslettersMPW Daily
Inside the Kansas City Chiefs’ strategy to attract female fans—and what the rest of the NFL can learn ahead of the Super Bowl
By Emma HinchliffeFebruary 6, 2026
7 hours ago
Woman with blonde hair sitting on stage
Newsletterssuccess
Skier Lindsey Vonn is competing in the 2026 Winter Olympics despite a ruptured ACL: She says grit is the most important quality in life and business
By Emma HinchliffeFebruary 6, 2026
8 hours ago
NewslettersCFO Daily
How e.l.f. Beauty has used Super Bowl ads to rocket from 10% brand awareness to 40%
By Sheryl EstradaFebruary 6, 2026
10 hours ago
Image of Moltbook app logo on a smart phone with another image of the Moltbook logo in the background.
NewslettersTerm Sheet
Moltbook is the talk of Silicon Valley. But the furor is eerily reminiscent of a 2017 Facebook research experiment
By Allie GarfinkleFebruary 6, 2026
11 hours ago
NewslettersFortune Tech
Gemini takes a bite out of ChatGPT share
By Alexei OreskovicFebruary 6, 2026
12 hours ago
NewslettersCEO Daily
Disney’s Bob Iger achieves an essential feat for outgoing CEOs: giving his successor a clean slate
By Diane BradyFebruary 6, 2026
13 hours ago