The jump came after the stock plunged more than 41% yesterday, dropping from $91.19 to $53.50. Shares gave back some of their gains after the initial surge, but were still up more than 32% at 10:45 a.m. ET.

Robinhood announced late Thursday that it was doing away with the temporary restrictions it had placed on stocks—including GameStop and AMC Entertainment—after last week’s run on GameStop that pushed it above $500 per share at one point and boosted the company’s market value to roughly $30 billion. Shares started the year at $17.25.

“There are currently no temporary limits to increasing your positions,” Robinhood posted on its website late Thursday.

Individual traders and members of Reddit’s r/WallStreetBets forum quickly sounded a rallying cry. Some are buying, many are holding, but no one on the forum says they plan to sell.

WallStreetBets was behind January’s explosive growth in GameStop shares, as well as notable gains in AMC, Bed Bath & Beyond, and other companies that were in decline for much of last year. Massive buying by individual investors created a so-called short squeeze, which occurs when short-sellers—who bet a stock’s price will fall and sell shares they borrowed—have to buy shares in order to exit their positions, pushing the stock upwards.

While Redditors, pundits, and hedge fund managers have had a lot to say about GameStop in the past three weeks, one critical party has avoided any comment on the activity: GameStop’s management.

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