• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentaryHealth

Prohibitionist dogma has no place in government alcohol guidance

By
David J. Hanson
Down Arrow Button Icon
By
David J. Hanson
Down Arrow Button Icon
November 22, 2020, 8:00 AM ET
Commentary.Drinking-by-Gender
The USDA in 2020 is pushing stricter guidelines on drinking alcohol in moderation, and it smacks of prohibitionism, writes David J. Hanson.Photo-Illustration by Fotune; Original photos, figures: Greg Bajor—Getty Images; wine: Eskay Lim—EyeEm/Getty Images; Beer: Susan Kinast—Getty Images

Imagine you’re at a friend’s party. You finish nursing your first beer and casually reach for a second. Everyone immediately stops and stares. Your friends start whispering to themselves, wondering if they should stage an intervention.

Ridiculous and unjustified, right?

Wrong—at least according to new draft guidance from the U.S. Department of Agriculture (USDA), which nonsensically recommends that men have no more than one alcoholic beverage per day.

For decades, the government has urged Americans to drink in “moderation.” Historically, that has meant up to two drinks per day for men and one for women.

This differing advice results from physiology, not sexism. According to the National Institute on Alcohol Abuse and Alcoholism, “alcohol resides predominantly in body water, and pound for pound, women have less water in their bodies than men. This means that after a woman and a man of the same weight drink the same amount of alcohol, the woman’s blood alcohol concentration (BAC, the amount of alcohol in the blood) will tend to be higher.” 

Based on decades of scientific evidence collected around the world, this advice has been a key reference point for consumers, health care providers, and alcohol researchers like me.

But in July, the USDA released a draft report overturning this decades-old, evidence-based guidance. Officials proposed setting the limit at just one drink per day for both men and women.

This change is based on shockingly flimsy grounds. In fact, the USDA advisory panel acknowledged in the report that “only one study examined differences among men comparing one versus two drinks.” 

Yes, that’s correct: The panel is relying on just one study to radically change the U.S. government’s 30-year guidance on moderate drinking for men. The panel also made broad-brush statements like “risk increases above zero drinks” and “alcohol is an unhealthy substance.” 

That kind of moralizing would gladden the hearts of 19th-century prohibitionists, but it has no place in modern, evidence-based dietary guidelines. Alcohol use disorders among men have declined over 30% between 2009 and 2019, according to the National Survey on Drug Use and Health. 

It’s telling that the advisory panel describes its proposal as “aspirational”—which is to say, not science-based. Nor is it realistic. Who but a prohibitionist would consider having more than one drink per day to be alcohol abuse?

This change isn’t merely academic. It’ll have significant real-world consequences. Health care practitioners refer to dietary guidance when conducting screening and brief interventions for their patients’ alcohol consumption.

We can’t seriously expect physicians to have meaningful discussions about alcohol abuse if the threshold for concern is having a couple beers at game night or more than one glass of wine at a dinner party.

Of course, alcohol abuse is a serious problem for some people. And impaired driving remains a major issue.

However, the vast majority of adults who drink do so in moderation. Providing evidence-based guidance to inform their drinking is critical.

The proposal to redefine “moderate” drinking for men is not supported by the latest research and scientific evidence. Government guidance on alcohol consumption that lacks credibility will be widely ridiculed and disregarded, undercutting the effectiveness of the USDA’s official dietary guidelines.

David J. Hanson is professor emeritus of sociology at the State University of New York at Potsdam. He has specialized in alcohol research throughout his career. 

About the Author
By David J. Hanson
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Commentary

economy
CommentaryGDP
Why 4.3% GDP growth proves the ‘vibecession’ theory is historically wrong
By Brian HamiltonDecember 24, 2025
12 hours ago
students
CommentaryEducation
Why restricting graduate loans will bankrupt America’s talent supply chain
By Katica RoyDecember 23, 2025
1 day ago
Arnault
CommentaryLuxury
The secrets of what Arnault knows: How Bernard Arnault built the impossible, and his timeless, transferable lessons of leadership 
By Jeffrey Sonnenfeld and Steven TianDecember 23, 2025
1 day ago
beer
CommentaryFood and drink
Supporting moderation: beer’s structural advantage in the no-alcohol space
By Justin KissingerDecember 23, 2025
1 day ago
Chris Nicholas
CommentaryLeadership
I’m the Sam’s Club CEO and I’ve got an AI leadership reality check: let purpose, not promise, guide investment
By Chris NicholasDecember 22, 2025
2 days ago
Geoff Green
Commentarymortgages
Your mortgage likely cost $11,500 to originate—and reams of paperwork. How Salesforce Agentforce is helping improve the process
By Geoff GreenDecember 22, 2025
2 days ago

Most Popular

placeholder alt text
Retail
Trump just declared Christmas Eve a national holiday. Here’s what’s open and closed
By Dave SmithDecember 24, 2025
14 hours ago
placeholder alt text
Personal Finance
Financial experts warn future winner of the $1.7 billion Powerball: Don't make these common money mistakes
By Ashley LutzDecember 23, 2025
1 day ago
placeholder alt text
Success
The average worker would need to save for 52 years to claw their way out of the middle class and be classified as wealthy, new research reveals
By Orianna Rosa RoyleDecember 23, 2025
1 day ago
placeholder alt text
Success
'When we got out of college, we had a job waiting for us': 80-year-old boomer says her generation left behind a different economy for her grandkids
By Mike Schneider and The Associated PressDecember 23, 2025
1 day ago
placeholder alt text
Law
Disgraced millennial Frank founder Charlie Javice hits JPMorgan with $74 million legal bill, including $530 in gummy bears and $347 'afternoon snack'
By Sasha RogelbergDecember 23, 2025
1 day ago
placeholder alt text
Economy
Obama's former top economic advisor says he feels 'a tiny bit bad' for Trump because gas prices are low, but consumer confidence is still plummeting 
By Sasha RogelbergDecember 24, 2025
7 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.