• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

U.S. companies have finally gotten $71 billion in tariff refunds, but they’re using it to offset inflation caused by the Iran war

2

FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’

3

Buffett says AI giants are ‘playing a game they don’t want to play’ in the AI race, reveals he was behind Berkshire’s $31 billion bet on Google

1

U.S. companies have finally gotten $71 billion in tariff refunds, but they’re using it to offset inflation caused by the Iran war

2

FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’

3

Buffett says AI giants are ‘playing a game they don’t want to play’ in the AI race, reveals he was behind Berkshire’s $31 billion bet on Google
Finance

Where’s the bottom for stocks? By this important measure, they may have hit fair value

Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
March 24, 2020, 6:00 AM ET
Add Fortune on Google for similar content.

I’ve been wondering if it would actually happen. For the first time in more than seven years, the Shiller price/earnings ratio, or P/E, is flirting with its long-term average. This could be a signal that, at long last, the overall market—in its coronavirus-driven collapse––is now a good buy.

This event could prove a landmark, because Robert Shiller, the Nobel Prize winner and Yale professor, offers what’s arguably the best yardstick for measuring whether stocks are cheap, expensive, or sit somewhere in the reasonable range. Shiller calls his famed metric the CAPE, for cyclically adjusted price/earnings ratio. The CAPE’s beauty is that unlike the standard P/E, it doesn’t rely on the most recent annualized earnings numbers reported over the past four quarters. Using current profits as the denominator is highly misleading, because that formula inflates the P/E in an earnings recession, when stocks are actually bargains, and understates how rich they really are when profits hit unsustainable lofty levels.

Instead, Shiller calculates an average of inflation-adjusted earnings over the past 10 years. That provides a truer reading of value because it takes out the careening swings that distort P/Es based on current earnings.

Recently, corporate profits reached an unsustainable bubble, making stocks look like pricey but not excessively so, when in reality they were really, really expensive. As we’ll see, the CAPE didn’t make that mistake.

Over the past 50 years, the median multiple on the CAPE is 20.3. Based on Shiller’s adjusted earnings number of $107 per share, the S&P would reach 2172 at its normal long-term valuation ($107 in EPS multiplied by 20.3). On Monday, March 23, the S&P closed at 2237. At that point, the index sat within less than 3% of what might be termed a key benchmark for the CAPE. At midday, the difference was less than 1%. Remarkably, the S&P was 1.5% higher at the close on the day Trump was elected, Nov. 8, 2016, than what could be considered today’s fair value.

It’s instructive that two things occur when the CAPE soars over 25, which is almost 20% above the half-century median. First, it always falls back through that 20-plus mark at some point in the future, and second, that fall may take a long, long time. For example, the CAPE neared 25 in January of 1966, and stayed in the low-20s until mid-1969.

The CAPE then languished in the low-double and single digits until 1995, when it finally climbed back to 25. It stayed above that level until it collapsed during the financial crisis starting in 2008. It wasn’t until August 2014 that the CAPE hit 25 again, and it remained at rarefied heights in the high-20s and low-30s until early this year. At the end of February, it stood at 30.8, 52% above its historic reading of 20.3.

The coronavirus pandemic unleashed the deepest, quickest drop in the CAPE’s history, bringing it back to that 50-year benchmark on March 23. That the selloff led markets to what could be called a “normal” level, based on the CAPE, casts doubt on the view that shares are now radically underpriced. You never know how long it will take for an elevated CAPE to wend its way back to 20.3. But it always gets there. It may well be that this historic plunge simply got us back to a place where we should have been all along: fair value.

More must-read stories from Fortune:

—Why the extraordinary dollar surge spells more trouble for the global economy
—These estimates of how much COVID-19 will hurt the economy are terrifying
—The NYSE is closed because of the coronavirus. What that means for investors
—How thinking like a golfer can help you ride out market mayhem
—Listen to Leadership Next, a Fortune podcast examining the evolving role of CEOs
—WATCH: The U.S. tax deadline has moved from April 15 to July 15

Subscribe to Fortune’s Bull Sheet for no-nonsense finance news and analysis daily.

About the Author
Shawn Tully
By Shawn TullySenior Editor-at-Large

Shawn Tully is a senior editor-at-large at Fortune, covering the biggest trends in business, aviation, politics, and leadership.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

After the Supreme Court killed his first tariffs, Trump turns to a new legal workaround to impose 25% tariffs on Brazil and possibly others
EconomyTariffs
After the Supreme Court killed his first tariffs, Trump turns to a new legal workaround to impose 25% tariffs on Brazil and possibly others
By Marco Quiroz-GutierrezJuly 17, 2026
9 hours ago
Commercial auto insurance explained for business owners
Personal FinanceInsurance
Commercial auto insurance explained for business owners
By Joseph HostetlerJuly 17, 2026
11 hours ago
So you want to buy a sports franchise? Why entering sports ownership gives the rich a ‘very elite and exclusive club’ with great tax benefits
InvestingSports
So you want to buy a sports franchise? Why entering sports ownership gives the rich a ‘very elite and exclusive club’ with great tax benefits
By Catherina GioinoJuly 17, 2026
11 hours ago
Sarah Friar, CFO of OpenAI
AIFinance
OpenAI’s CFO: 4 questions that reveal if your AI spend is paying off
By Sheryl EstradaJuly 17, 2026
12 hours ago
Best certificates of deposit (CDs) for July 2026
Personal FinanceCertificates of Deposit (CDs)
Best certificates of deposit (CDs) for July 2026
By Glen Luke FlanaganJuly 17, 2026
12 hours ago
Spain's national team players stand on the left while Argentina's national players stand on the right.
CryptoWorld Cup
World Cup final is already the biggest ever prediction market as Kalshi bets top $1.27 billion—with Spain favored to beat Argentina
By Camila Grigera NaónJuly 17, 2026
13 hours ago

Most Popular

U.S. companies have finally gotten $71 billion in tariff refunds, but they’re using it to offset inflation caused by the Iran war
Economy
U.S. companies have finally gotten $71 billion in tariff refunds, but they’re using it to offset inflation caused by the Iran war
By Sasha RogelbergJuly 17, 2026
23 hours ago
FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’
C-Suite
FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’
By Fortune EditorsJuly 15, 2026
3 days ago
Buffett says AI giants are ‘playing a game they don’t want to play’ in the AI race, reveals he was behind Berkshire’s $31 billion bet on Google
Big Tech
Buffett says AI giants are ‘playing a game they don’t want to play’ in the AI race, reveals he was behind Berkshire’s $31 billion bet on Google
By Mia OsmonbekovJuly 16, 2026
1 day ago
Current price of oil as of July 17, 2026
Personal Finance
Current price of oil as of July 17, 2026
By Joseph HostetlerJuly 17, 2026
21 hours ago
Kevin O’Leary claimed opposition to his Utah data center was fueled by Chinese money. Now he and Fox News are being sued for defamation
Law
Kevin O’Leary claimed opposition to his Utah data center was fueled by Chinese money. Now he and Fox News are being sued for defamation
By Marco Quiroz-GutierrezJuly 17, 2026
23 hours ago
Current price of silver as of Friday, July 17, 2026
Personal Finance
Current price of silver as of Friday, July 17, 2026
By Joseph HostetlerJuly 17, 2026
21 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.