• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

New LA Angels owner Stan Kroenke is quietly America's largest private landowner, boasting 2.7 million acres and besting Bill Gates and Jeff Bezos

2

The heiress of $10 billion Perdue Farms and the $12 billion Sheraton Hotels empire wore hand-me-downs, still rides the subway, and flies economy

3

Gen Z can't figure out how to talk to their millennial and Gen X bosses—and it's becoming a workplace crisis

1

New LA Angels owner Stan Kroenke is quietly America's largest private landowner, boasting 2.7 million acres and besting Bill Gates and Jeff Bezos

2

The heiress of $10 billion Perdue Farms and the $12 billion Sheraton Hotels empire wore hand-me-downs, still rides the subway, and flies economy

3

Gen Z can't figure out how to talk to their millennial and Gen X bosses—and it's becoming a workplace crisis
Retail

McDonald’s tests an oft-vilified ingredient in a new fried chicken sandwich war contender

By
Leslie Patton
Leslie Patton
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Leslie Patton
Leslie Patton
and
Bloomberg
Bloomberg
Down Arrow Button Icon
January 13, 2020, 7:48 PM ET
Heap of monosodium glutamate on wooden spoon and dark background with text MSG
Heap of monosodium glutamate on wooden spoon and dark background with text MSGpanida wijitpanya for Getty
Add Fortune on Google for similar content.

In McDonald’s push to make a fried-chicken sandwich that better competes with Chick-fil-A, it picked up something extra in the recipe: MSG, the flavor enhancer that has both fans and foes.

The world’s biggest restaurant chain is currently testing chicken sandwiches with monosodium glutamate, an ingredient that adds a savory taste but has also drawn health concerns from consumers. The additive is popping up beyond the new sandwich undergoing trials in Knoxville, Tenn., and Houston, as well as appearing at other locations in tests of sausage, soup bases, and different crispy-chicken fillets.

Chicken is a big deal in fast food. Americans eat more of it each year than any other meat, and consumption is growing. McDonald’s for years has also tried to make a fried-chicken sandwich to rival Chick-fil-A, the Atlanta chain with a cult following. Chick-fil-A also uses MSG in its classic chicken sandwich among other menu items, as does Popeyes Louisiana Kitchen, which last summer introduced a sandwich that sold out amid a social media frenzy.

“We are always listening to our customers regarding our menu offerings,” a spokeswoman for McDonald’s said in response to questions about its addition of MSG. Feedback and insights from the test will inform its future decisions, she said.

A representative for Chick-fil-A declined to comment while representatives at Popeyes didn’t respond to a request for comment.

Positive Response

MSG is a flavor enhancer that’s been used for decades after commercial production started in the early 20th century. It’s now commonly associated with takeout food and processed soups and meats. While the ingredient is generally safe, according to the Food and Drug Administration, its use is controversial and some people complain of bad side effects including headache, numbness, and heart palpitations.

McDonald’s does not use MSG in products on its national menu currently and lists ingredients in its national menu on its website, according to the company.

McDonald’s customers in Houston and Knoxville have responded positively to the testing of its Crispy Chicken Sandwich and Deluxe Crispy Chicken sandwich, offered at more than 230 stores, according to the spokeswoman. The trial will continue for a few more weeks. It’s also testing a Portuguese sausage and a soup base with added MSG in select locations in Hawaii, as well as more crispy chicken fillets in Augusta, Georgia, and Seattle.

“We use real, quality ingredients to elevate the taste of our food so our customers all over the world can enjoy,” McDonald’s chief nutritionist Cindy Goody said in a statement. “We’re passionate about our food and take great care to offer delicious, quality menu options to our customers that are produced and sourced in a responsible way.”

In the past four years, the Chicago-based company has tried to clean up its ingredients including removing artificial preservatives from its chicken nuggets. It’s also moving its U.S. egg supply to cage free.

More must-read stories from Fortune:

—Brazilian beauty company Natura wants to give Avon a makeover
—L’Oréal’s new at-home device makes personalized beauty products
—How the 2010s changed retail forever
—Consumers are turning away from real fur, but faux fur isn’t a perfect fix
—After a decade of e-commerce, convenience just isn’t enough
Follow Fortune on Flipboard to stay up-to-date on the latest news and analysis.

About the Authors
By Leslie Patton
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Retail


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in Retail


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.