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Tesla and Ford Post Dueling Tweets Pitting the Cybertruck Against the F-150

By
Keith Naughton
Keith Naughton
,
Bloomberg
Bloomberg
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Fortune Editors
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By
Keith Naughton
Keith Naughton
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Bloomberg
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Fortune Editors
Fortune Editors
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November 25, 2019, 6:05 PM ET
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Tesla’s Elon Musk plainly says his pickup is a “better truck than an F-150.” Ford Motor Co. is taking issue with that claim.

While releasing a series of specs last week for Cybertruck, which is scheduled to start deliveries as soon as late 2021, Musk called up a video of the the pickup in a tug-of-war against Ford’s best-selling F-150. He tweeted a clip of the test on Sunday showing his vehicle pulling a screeching Ford model up a hill.

Cybertruck pulls F-150 uphill pic.twitter.com/OfaqUkrDI3

— Elon Musk (@elonmusk) November 24, 2019

Ford thinks Musk was making an apples-to-oranges comparison. The video the Tesla chief executive officer tweeted appears to show a two-wheel drive version of the F-150 against an all-wheel drive Cybertruck. Other details that could have factored in which pickup won out include curb weight and tire type.

Sundeep Madra, vice president of Ford X, the automaker’s unit for developing new business models, challenged Musk on Monday to send Ford a Cybertruck. He linked to a post by the car-enthusiast site motor1.com that questioned whether Tesla’s test was “fair game.”

hey @elonmusk send us a cybertruck and we will do the apples to apples test for you 😉😉😉https://t.co/H3v6dCZeV5

— sunny madra (@sundeep) November 25, 2019

Tesla and Ford have been at this before. More than a year after Musk tweeted a boast about how much weight Tesla’s truck would be able to tow, Ford released a promotional video of an electric F-150 prototype dragging more than 1 million pounds of double-decker rail cars.

300,000 lb towing capacity

— Elon Musk (@elonmusk) June 27, 2018

Here’s a breakdown of how Ford’s most popular gasoline-fueled F-150 stacks up against Tesla’s most commonly ordered Cybertruck as of Saturday, according to a Musk tweet.

146k Cybertruck orders so far, with 42% choosing dual, 41% tri & 17% single motor

— Elon Musk (@elonmusk) November 23, 2019

More must-read stories from Fortune:

—How 5G will transform the electric vehicle industry
—Ford’s Mustang Mach-E is a radical gamble on an electric future
—Why acting Renault CEO isn’t worried about autonomous cars killing sales
—Tesla could deliver ‘full self-driving’ within weeks. What that means for drivers—and Tesla’s stock
—Inside James Dyson’s costly decision to kill his electric car
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