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Juul Yanks Its Fruity and Candy-Flavored Vapes Amid Crackdown: Brainstorm Health

October 18, 2019, 10:33 PM UTC

Happy Friday, readers!

The e-cigarette reckoning is raging on as market titan Juul announced it will voluntarily stop selling flavored vape pods (other than plain old tobacco and menthol) ahead of an impending ban.

This was, perhaps, inevitable. The Trump administration had already proposed a similar ban on all flavored pods. Juul’s decision isn’t quite as stringent, although that may be temporary.

“We continue to review our policies and practices in advance of FDA’s flavor guidance and have not made any final decisions,” said the company in a statement. “We are refraining from lobbying the administration on its draft flavor guidance and will fully support and comply with the final policy when effective.”

Stay tuned for a much deeper look into the future of the vaping industry and Big Tobacco in the coming week.

Read on for the day’s news, and have a wonderful weekend.

Sy Mukherjee, @the_sy_guy,


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