• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Leadership

President Trump Calls Tim Cook ‘Tim Apple’ at His First American Workforce Policy Advisory Meeting

By
Alyssa Newcomb
Alyssa Newcomb
Down Arrow Button Icon
By
Alyssa Newcomb
Alyssa Newcomb
Down Arrow Button Icon
March 6, 2019, 6:48 PM ET
President Trump Participates In American Workforce Policy Advisory Board Meeting At The White House
WASHINGTON, DC - MARCH 06: U.S. President Donald Trump delivers remarks as Apple CEO Tim Cook and Ivanka Trump look on during a meeting with the American Workforce Policy Advisory Board inside the State Dining Room on March 6, 2019 in Washington, DC. The board, co-chaired by Ivanka and Commerce Secretary Wilbur Ross, is tasked with developing a strategy to revamp the U.S. workforce for well-paid, in-demand jobs and with promoting private-sector investments in workers. (Photo by Tom Brenner/Getty Images)Tom Brenner—Getty Images

Apple CEO Tim Cook sat next to President Donald Trump during an American Workforce Policy Advisory Board meeting on Wednesday. The president even said the Apple CEO had “become a friend of mine.”

But when the time came to call his friend by his name, Trump massively fumbled the Apple CEO’s name.

“People like Tim, you’re expanding all over and doing things that I really wanted you to do right from the beginning. I used to say, ‘Tim, you gotta start doing it here,’ and you really have you’ve really put a big investment in our country. We really appreciate it very much, Tim Apple,” Trump said, a little more than one hour into the meeting. Video of the entire meeting, including the awkward moment, was posted on the White House YouTube account.

[youtube https://www.youtube.com/watch?v=5QZab1deA80?start=3771]

The meeting on Wednesday was the first of the newly convened American Workforce Policy Advisory Board, which is tasked with finding solutions to prepare millions of Americans for the shift toward automation and artificial intelligence in the workplace.

Last month, the U.S. Department of Commerce announced 25 members of the board, which is co-chaired by Secretary of Commerce Wilbur Ross and Ivanka Trump. Cook is joined on the board by IBM CEO Ginni Rometty, along with other business executives, including the CEOs of Walmart, Lockheed Martin and Home Depot. The group also includes two governors and leaders from trade groups.

Of course, the moment went viral, and prompted plenty of Twitter jokes and comments.

folks you gotta admit “Tim Apple” is objectively hilarious

— Brandy Jensen (@BrandyLJensen) March 6, 2019

Getting the whole gang together:

Tim Apple
Jeff Amazon
Elon Tesla
Mark Facebook
Jack Twitter
Sundar Google
Larry Oracle
Mark Salesforce
Daruber
Satya Soft
Reed Flix

— Ryan Mac 🙃 (@RMac18) March 6, 2019

I think this Tim Apple thing is gonna be what does him in

— Andy Richter (@AndyRichter) March 6, 2019

It appears the president may have unintentionally just given Tim Cook a new nickname that won’t be going away anytime soon.

About the Author
By Alyssa Newcomb
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

As hantavirus outbreak unfolds, the CDC is missing in action, experts say. ‘I’m very sorry to say that we are not prepared’
PoliticsHealth
As hantavirus outbreak unfolds, the CDC is missing in action, experts say. ‘I’m very sorry to say that we are not prepared’
By Mike Stobbe and The Associated PressMay 9, 2026
5 hours ago
Photo of Zak Brown
SuccessSports
Before the McLaren CEO got a $50 million payday from his team’s F1 championship, he was a high-school dropout who got his start on Wheel of Fortune
By Sasha RogelbergMay 9, 2026
6 hours ago
‘Employers are increasingly turning to degree and GPA’ in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of WorkEducation
‘Employers are increasingly turning to degree and GPA’ in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
6 hours ago
Protester at Jeffrey Epstein hearing
LawJeffrey Epstein
How Jeffrey Epstein leveraged a prestigious U.N.-affiliated nonprofit—and the Gates Foundation—to control women and keep them in his orbit
By Jessica MathewsMay 9, 2026
6 hours ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
SuccessThe Interview Playbook
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
7 hours ago
Qualcomm’s CEO is working with ‘pretty much all’ major AI players on top-secret devices—and powering OpenAI’s first push into hardware
AIQualcomm
Qualcomm’s CEO is working with ‘pretty much all’ major AI players on top-secret devices—and powering OpenAI’s first push into hardware
By Eva RoytburgMay 9, 2026
9 hours ago

Most Popular

California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
North America
California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
By Sasha RogelbergMay 7, 2026
2 days ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
4 days ago
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
Arts & Entertainment
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
By Dave Lozo and Morning BrewMay 7, 2026
2 days ago
The CEO of Maersk, which ships 14% of everything you buy, said the Iran war is adding $500 million in monthly costs it's trying not to pass down
Energy
The CEO of Maersk, which ships 14% of everything you buy, said the Iran war is adding $500 million in monthly costs it's trying not to pass down
By Sasha RogelbergMay 8, 2026
1 day ago
Current price of oil as of May 8, 2026
Personal Finance
Current price of oil as of May 8, 2026
By Joseph HostetlerMay 8, 2026
1 day ago
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
Politics
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
By Catherina GioinoMay 8, 2026
23 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.