• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Brainstorm Design

To Design a Better City, Consider an ‘Eye-Level’ Perspective

By
Timothy McDonald
Timothy McDonald
Down Arrow Button Icon
By
Timothy McDonald
Timothy McDonald
Down Arrow Button Icon
March 5, 2019, 6:41 PM ET

Cities need to ditch internal politics and a siloed approach and embrace urban planning that focuses on the needs of their residents, according to Helle Søholt, a leading urban planner who spoke at Fortune’s Brainstorm Design conference in Singapore on Tuesday.

Søholt is the founding partner and CEO of Gehl, an architectural firm based in Copenhagen, New York, and San Francisco. The firm is named for its Danish founder, renowned architect Jan Gehl, who helped to pioneer urban design that focuses primarily on human needs. Gehl was also an early innovator in using data in design, through “public space/public life” surveys.

More than half of the world’s population already lives in cities, and that figure will swell to more than two-thirds by 2050, according to the United Nations. And many cities are in search of fresh solutions as they attempt to deal with population growth, transportation challenges, migration, governance, and climate change.

Søholt said it’s essential to think about human needs first before moving on to bricks and mortar.

“I don’t think it’s the design itself that matters,” she said. “I think it’s what the design actually does. It’s about the quality of life that that design enables and in our case, that quality of life is public life, how that part of life can be healthier, more inclusive more dynamic and how that enables everyone in cities live a healthier life in the future.”

Gehl has been involved in a number of innovative projects, including a transformation of Times Square in New York, which was very different before its redevelopment. “Ninety percent of the space at the time was road space,” Søholt said. “So really, there was no square on Times Square.”

The firm is also currently involved in the development of a light rail corridor in downtown Sydney, and a 45 kilometer-long pathway along the Shanghai riverfront. The firm hopes the projects will transform the two cities. Gehl is even working with Ikea to turn deserted parking lots into “people places”

Søholt said it’s remarkable what cities can do with a little leadership and some good planning. Copenhagen is a case in point.

“More than 50% of the population is now bicycling,” she said. “And that’s not because we’re a different species than anyone else in the world. It’s not because we have viking blood running in our veins, but basically because the design of the streets are compelling people to do so.”

Søholt said urban design is moving away from the transport centered approach that characterized planning in the 1950s and 60s. That’s a good thing, she said, but there’s still plenty of room for improvement.

“It’s about how we as human beings from an eye-level perspective, walking in the streets, we are considering all these different things and how they come together,” she said. “We don’t think about the disruption of different agencies, and what is opened by whom and so forth. But unfortunately, this is the way that the cities are managed.”

For more coverage of Fortune’s Brainstorm Design conference, click here.

About the Author
By Timothy McDonald
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

PoliticsICE
Trump says he will order ICE to airports for security amid government shutdown and vows to arrest ‘all illegal immigrants’
By Collin Binkley and The Associated PressMarch 21, 2026
2 hours ago
HealthHealth
It’s not just vaccines. Parents are refusing other routine preventive care for newborns—even protection from severe bleeding and blindness
By Laura Ungar and The Associated PressMarch 21, 2026
2 hours ago
PoliticsFBI
Former FBI Director Robert Mueller, who led agency after 9/11 and investigated Russia-Trump campaign ties, dies at 81
By Eric Tucker and The Associated PressMarch 21, 2026
2 hours ago
AIAI agents
OpenAI cofounder says he hasn’t written a line of code in months and is in a ‘state of psychosis’ trying to figure out what’s possible
By Jason MaMarch 21, 2026
3 hours ago
EnergyAirline industry
United Airlines plans for oil hitting $175 a barrel and staying above $100 next year as industry faces worst shock since COVID
By Jason MaMarch 21, 2026
5 hours ago
Middle EastIran
Iran launches missiles at U.K.-U.S. base 2,500 miles away in the Indian Ocean, indicating Tehran has weapons with much longer range than once thought
By Samy Magdy, Sam Mednick and The Associated PressMarch 21, 2026
6 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.