• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Aurora Cannabis Earnings Reveal More Money, More Problems for Recreational Pot Sales

By
Kevin Kelleher
Kevin Kelleher
Down Arrow Button Icon
By
Kevin Kelleher
Kevin Kelleher
Down Arrow Button Icon
February 11, 2019, 7:41 PM ET

The legalization of marijuana is proving to be a two-edged sword for cannabis startups: On the one hand, it means more revenue; on the other, it can involve higher taxes and other regulatory costs.

That’s one takeaway from the first earnings report from Aurora Cannabis after marijuana was legalized in Canada. The Edmonton, Alberta-based cannabis producer, which claims to control one-fifth of consumer pot sales in the country, said revenue in the last three months of 2018 quadrupled even as its net loss increased comparably during the period.

Aurora said its gross revenue in the quarter came in at $62 million, a 430% rise from the same quarter a year ago. But net revenue, which subtracts out Canadian excise taxes on the sale of recreational cannabis, rose a slightly more modest 363% to $54.2 million.

Aurora also reported a net loss of $237.8 million in the same period, against a net profit of $7.7 million a year ago. In other words, Aurora lost nearly four dollars for every dollar in revenue it brought in.

There are a few reasons for that growing loss, and some of them underscore why, for all its promise, the nascent cannabis industry is not free from the problems many startups face. Aurora is a growing startup: The amount of kilograms Aurora sold last quarter surged 162%, accounting for the growth in its top-line. At the same time, the cost of sales per gram of cannabis the company produced rose 36% last quarter to $1.92.

One challenge Aurora faces is that the average net selling price of dried cannabis fell 21%, while the price for cannabis extracts fell even further, by 25% to $10.00, the company said. That, along with the excise taxes mentioned above, cut into the gross-profit margin.

And there are other operational costs. One of them, as Aurora explained in its earnings report was increased packaging requirements under Canada’s Cannabis Act. Another was the “ramp-up and optimization costs” that the company expanded its Aurora Sky facility to full production. Aurora Sky was described by Marijuana Business Daily as “one of the biggest cannabis facilities in Canada.”

Aurora has become a darling of cannabis-stock speculators because, early on, it shrewdly got in on an industry that was about to take off, thanks to the legalization of cannabis. Its earnings report offers two lessons to cannabis investors: First, legalization brings more regulation, which often means more costs.

Second, a cannabis startup like Aurora is still a startup. And being a startup means that, to build on the impressive growth you’ve enjoyed in the past, you must invest in the present to keep growing in the future.

About the Author
By Kevin Kelleher
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
North America
'I meant what I said in Davos': Carney says he really is planning a Canada split with the U.S. along with 12 new trade deals
By Rob Gillies and The Associated PressJanuary 28, 2026
1 day ago
placeholder alt text
C-Suite
Fortune 500 CEOs are no longer giving employees an A for effort. Now they want proof of impact
By Claire ZillmanJanuary 28, 2026
2 days ago
placeholder alt text
Success
Every U.S. Olympian is going home with $200,000, whether they medal or not, thanks to a billionaire's $100 million gift
By Jacqueline MunisJanuary 28, 2026
23 hours ago
placeholder alt text
Politics
The American taxpayer spent nearly half a billion dollars deploying federal troops to U.S. cities in 2025, CBO finds
By Nick LichtenbergJanuary 28, 2026
23 hours ago
placeholder alt text
Real Estate
Ryan Serhant thinks the American Dream was just a 'slogan created by banks,' but it was really about FDR, the Great Depression, and an economic crisis
By Sydney Lake and Nick LichtenbergJanuary 26, 2026
3 days ago
placeholder alt text
Success
Billionaire Mark Cuban spends hours reading 1,000 emails a day on 3 devices—yet he’s telling Gen Z to shut their phones, get outside, and have more fun
By Preston ForeJanuary 28, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in

ms shirley
LawObituary
TikTok’s ‘Ms. Shirley,’ who drew 5 million followers watching her care for the homeless, dies at 58
By Rebecca Boone and The Associated PressJanuary 29, 2026
7 minutes ago
Claude 4 illustration
AIAnthropic
AI writes 100% of the code at Anthropic, OpenAI top engineers say—with big implications for the future of software development jobs
By Beatrice NolanJanuary 29, 2026
24 minutes ago
Economynational debt
$38 trillion national debt finds Democratic, Republican supermajority as watchdog sees ‘a major problem for America’s economic future’
By Nick LichtenbergJanuary 29, 2026
46 minutes ago
A pile of different-sized mattresses.
Healthmattresses
A Guide to All Mattress Dimensions: How to Choose the Right Size Bed
By Jessica RendallJanuary 29, 2026
1 hour ago
TikTok influencer Khaby Lame sits and talks.
AISocial Media
Getting deported by Trump can’t stop top influencer Khaby Lame from notching a $975 million deal—including the rights to his AI avatar
By Jake AngeloJanuary 29, 2026
1 hour ago
CryptoCrypto Playbook
Why the New York Stock Exchange’s big blockchain plans might be pie-in-the-sky
By Jeff John RobertsJanuary 29, 2026
1 hour ago