• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Aurora Cannabis Earnings Reveal More Money, More Problems for Recreational Pot Sales

By
Kevin Kelleher
Kevin Kelleher
Down Arrow Button Icon
By
Kevin Kelleher
Kevin Kelleher
Down Arrow Button Icon
February 11, 2019, 7:41 PM ET

The legalization of marijuana is proving to be a two-edged sword for cannabis startups: On the one hand, it means more revenue; on the other, it can involve higher taxes and other regulatory costs.

That’s one takeaway from the first earnings report from Aurora Cannabis after marijuana was legalized in Canada. The Edmonton, Alberta-based cannabis producer, which claims to control one-fifth of consumer pot sales in the country, said revenue in the last three months of 2018 quadrupled even as its net loss increased comparably during the period.

Aurora said its gross revenue in the quarter came in at $62 million, a 430% rise from the same quarter a year ago. But net revenue, which subtracts out Canadian excise taxes on the sale of recreational cannabis, rose a slightly more modest 363% to $54.2 million.

Aurora also reported a net loss of $237.8 million in the same period, against a net profit of $7.7 million a year ago. In other words, Aurora lost nearly four dollars for every dollar in revenue it brought in.

There are a few reasons for that growing loss, and some of them underscore why, for all its promise, the nascent cannabis industry is not free from the problems many startups face. Aurora is a growing startup: The amount of kilograms Aurora sold last quarter surged 162%, accounting for the growth in its top-line. At the same time, the cost of sales per gram of cannabis the company produced rose 36% last quarter to $1.92.

One challenge Aurora faces is that the average net selling price of dried cannabis fell 21%, while the price for cannabis extracts fell even further, by 25% to $10.00, the company said. That, along with the excise taxes mentioned above, cut into the gross-profit margin.

And there are other operational costs. One of them, as Aurora explained in its earnings report was increased packaging requirements under Canada’s Cannabis Act. Another was the “ramp-up and optimization costs” that the company expanded its Aurora Sky facility to full production. Aurora Sky was described by Marijuana Business Daily as “one of the biggest cannabis facilities in Canada.”

Aurora has become a darling of cannabis-stock speculators because, early on, it shrewdly got in on an industry that was about to take off, thanks to the legalization of cannabis. Its earnings report offers two lessons to cannabis investors: First, legalization brings more regulation, which often means more costs.

Second, a cannabis startup like Aurora is still a startup. And being a startup means that, to build on the impressive growth you’ve enjoyed in the past, you must invest in the present to keep growing in the future.

About the Author
By Kevin Kelleher
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Two men in white button downs under black zip ups.
Startups & VentureHealth
This Harvard dropout took a company public before 30. Now he’s raising $205M to fix the business side of medicine
By Catherina GioinoMarch 10, 2026
16 minutes ago
lloyd blankfein
Workplace Culturediversity and inclusion
Former Goldman Sachs CEO says DEI programs are ‘counterproductive,’ arguing ‘you’re branding the people in that program’
By Jake AngeloMarch 10, 2026
1 hour ago
Personal FinanceHousing
The worst housing market in years couldn’t stop single women from owning a record-breaking number of homes
By Catherina GioinoMarch 10, 2026
2 hours ago
Personal FinanceReal Estate
Current ARM mortgage rates report for March 10, 2026
By Glen Luke FlanaganMarch 10, 2026
2 hours ago
Personal Financemortgage rates
Current refi mortgage rates report for March 10, 2026
By Glen Luke FlanaganMarch 10, 2026
2 hours ago
Personal Financemortgages
Mortgage rates today, March 10, 2026
By Glen Luke FlanaganMarch 10, 2026
2 hours ago

Most Popular

placeholder alt text
Real Estate
Billionaires Elon Musk and Mark Zuckerberg used mortgages to buy multimillion-dollar mansions. Here’s why that’s a savvy financial decision
By Sydney LakeMarch 9, 2026
17 hours ago
placeholder alt text
Energy
Trump promised to fill America’s oil reserves ‘right to the top.’ A year later, oil has exceeded $100 and they’re still less than 60% full
By Tristan BoveMarch 9, 2026
16 hours ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, March 9, 2026
By Joseph HostetlerMarch 9, 2026
20 hours ago
placeholder alt text
Energy
Oil over $100, markets in free fall, and Iran's new supreme leader is Trump's 'worst case' scenario
By Jim EdwardsMarch 9, 2026
21 hours ago
placeholder alt text
Success
Gen Z graduates who majored in ‘AI-proof’ careers like pharmacy, biology, and education are making less than $50,000 after graduation
By Emma BurleighMarch 6, 2026
4 days ago
placeholder alt text
Middle East
Like Trump, Iran’s new supreme leader is a real estate mogul, with a house on ‘Billionaires’ Row,’ a villa in Dubai, and upscale European hotels
By Jason MaMarch 9, 2026
15 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.