• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

‘123456’ Is 2018’s Worst Password, Study Says. But This Year, ‘donald’ Joined the List

By
Glenn Fleishman
Glenn Fleishman
Down Arrow Button Icon
By
Glenn Fleishman
Glenn Fleishman
Down Arrow Button Icon
December 13, 2018, 7:24 PM ET

“Donald” has joined a new list. Not of world leaders, but of “worst passwords.” The password-management firm SplashData released its annual list of the 100 worst character combinations it found among leaks of about five million passwords.

“Donald” entered the list at position 23. You’ll also find “qwerty” (#9), password (#2), and baseball (#32). The worst of the worst passwords? “123456,” which has been sitting on top of the worst password chart for five years running.

Bad passwords are short, easily guessed, often contain words or common abbreviations, and are used by many other people. If one of yours is on the list, the right time to change it is right now.

What’s a strong password? It’s uniquely created for each site, it’s relatively long, and it’s not a common phrase or sequence. Many experts now recommend a password made up of a few words that are picked at random, a technique popularized by Diceware. While this may seem counter-intuive—couldn’t automated software just try all those words?—the large number of combinations and the length of the password in total makes it as hard to break as a shorter, impossible-to-type or remember sequence.

Password-management software can generate strong passwords according to any desired recipe, and it’s one reason SplashData promotes its list. Competitors abound, including built-in support across Apple’s and Google’s hardware, software, and browsers—iOS, Safari, and iCloud for Apple and Android, Chrome, and other apps for Google—as well as 1Password, Dashlane, and LastPass.

With over 5.6 billion accounts leaked over the last several years, according to the password-breach notification site Have I Been Pwned, researchers have been able to take a good look at the problem.

Security experts recommend that Web sites not allow users to create easily cracked password, but some sites prefer not to deter account creation by requiring something strong.

However, other sites have complex password-formulating requirements—like a mix of upper and lower case, one number, and one symbol—that can lead people to pick “Password1!”, which is only slight harder for intruders to decipher as “password”.

In many databases, about 50% of users rely on one of a handful of passwords. Hackers can crack those simple password and easily gain access to log into millions or tens of millions of accounts. With many users sharing the same, weak password across multiple services, that single breach can jeopardize their accounts at many different sites and services.

About the Author
By Glenn Fleishman
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in

PoliticsVenezuela
Venezuela slow-walks prisoner releases with 11 freed while over 800 remain locked up, including son-in-law of opposition presidential candidate
By Regina Garcia Cano and The Associated PressJanuary 10, 2026
7 hours ago
PoliticsICE
Thousands protest in Minneapolis after deadly ICE shooting as agents continue raids throughout city. ‘We’re all living in fear right now’
By Rebecca Santana and The Associated PressJanuary 10, 2026
8 hours ago
Middle EastU.S. military
U.S. launches new retaliatory strikes against ISIS in Syria after deadly ambush
By The Associated PressJanuary 10, 2026
8 hours ago
Future of WorkColleges and Universities
Top University of Minnesota grads are ‘at least as good, maybe better’ than the best and brightest from Harvard, former Goldman Sachs CEO says
By Jason MaJanuary 10, 2026
8 hours ago
Arts & EntertainmentAuction
The ‘Holy Grail of comic books’ that Nicolas Cage bought for $150,000 before it was stolen sells at auction for a record $15 million
By Bruce Shipkowski and The Associated PressJanuary 10, 2026
10 hours ago
PoliticsVenezuela
Trump order says Venezuelan oil revenue is being held by the U.S. for ‘governmental and diplomatic purposes’ and not subject to private claims
By Seung Min Kim and The Associated PressJanuary 10, 2026
10 hours ago

Most Popular

placeholder alt text
Health
Bill Gates warns the world is going 'backwards' and gives 5-year deadline before we enter a new Dark Age
By Eleanor PringleJanuary 9, 2026
2 days ago
placeholder alt text
C-Suite
Silicon Valley billionaire flies coach out of solidarity: 'If I'm going to ask my employees to do it, I need to do it, too'
By Nick LichtenbergJanuary 9, 2026
1 day ago
placeholder alt text
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighJanuary 8, 2026
3 days ago
placeholder alt text
Economy
As U.S. debt soars past $38 trillion, the flood of corporate bonds is a growing threat to the Treasury supply
By Jason MaJanuary 10, 2026
11 hours ago
placeholder alt text
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
By Jacqueline MunisJanuary 10, 2026
20 hours ago
placeholder alt text
Politics
White House says it's 'reviewing protocols' after Trump seemingly violated federal policy by disclosing jobs data early
By Eva RoytburgJanuary 9, 2026
1 day ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.