• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
E.Coli

Here’s How Growers Propose to Fix Their Dangerous E. coli Outbreak in Romaine Lettuce After CDC Recall

By
Glenn Fleishman
Glenn Fleishman
Down Arrow Button Icon
By
Glenn Fleishman
Glenn Fleishman
Down Arrow Button Icon
November 26, 2018, 6:19 PM ET

Following a dangerous outbreak of E. coli traced to romaine lettuce that sickened 32 people across 11 states, major leafy-greens producers agreed to label their packed romaine by region or state and by harvest date. The change will happen “immediately,” said six of the largest growers in a letter sent to the FDA on Nov. 25.

All romaine lettuce in the U.S. was pulled from store shelves Nov. 20 in a recall led by the FDA and all consumers, restaurants, and other institutions advised to get rid of any romaine on hand. The FDA made this move in an abundance of caution as the origin of the contaminated lettuce wasn’t known and remains unknown.

In a voluntary agreement, companies told the FDA they would mark lettuce sold bagged or in mixes, and would provide details to retailers who sell loose leaves and whole romaine heads, and to restaurants that purchase it wholesale. The labeling will start with lettuce harvested starting November 23.

Products will say, “Romaine grown in [source] and harvest after [date],” the growers said. It will include all locations for lettuces combined from multiple sources. Harvesting is just beginning in Yuma, Arizona, on the Mexican broder, and in Florida. The labeling should allow these new supplies of romaine to hit store shelves and wholesalers.

The particular strain of E. coli discovered in romaine lettuce produces Shiga toxins, which are among the most potent toxins known to exist, and which can lead to severe stomach cramps and bloody diarrhea. While unpleasant and may lead to hospitalization, most people recover. The CDC estimates 265,000 cases a year of illness from Shiga toxins from E. coli spread by animals and people, but just 30 deaths.

As the FDA chief, Scott Gottlieb, noted on Nov. 22 on Twitter, there’s currently no way to know where romaine was picked. The FDA will also start to sample romaine lettuce for contamination throughout the food supply chain.

A limited recall of romaine in May 2018 led to $70 million less in sales from April to June than in the same period the previous year, according to an industry report.

The FDA said it’s also assembling a task force that will examine in the next 90 days which other greens need similar labeling, such as spinach and other types of lettuce, according to the Wall Street Journal.

The agreement was signed by major romaine producers Church Brothers/True Leaf Farms, Dole Fresh Vegetables, Earthbound Farm Organic, FiveStar Gourmet Foods/Simply Fresh, Fresh Express, and Taylor Farms, and supported by trade groups that include the United Fresh Produce Association, Produce Marketing Association, and Western Growers.

About the Author
By Glenn Fleishman
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

trump
Personal Financenational debt
The national debt is the same size as the economy. It’s a ‘disturbing warning and a call to action,’ watchdog says
By Nick LichtenbergMay 1, 2026
13 minutes ago
Current refi mortgage rates report for May 1, 2026
Personal FinanceReal Estate
Current refi mortgage rates report for May 1, 2026
By Glen Luke FlanaganMay 1, 2026
21 minutes ago
Current ARM mortgage rates report for May 1, 2026
Personal FinanceReal Estate
Current ARM mortgage rates report for May 1, 2026
By Glen Luke FlanaganMay 1, 2026
21 minutes ago
Mortgage rates today, May 1, 2026
Personal Financemortgages
Mortgage rates today, May 1, 2026
By Glen Luke FlanaganMay 1, 2026
21 minutes ago
Tim Cook reveals the advice he gave Apple’s next CEO: The most important decision he’ll make is ‘where he spends his time’
Big TechApple
Tim Cook reveals the advice he gave Apple’s next CEO: The most important decision he’ll make is ‘where he spends his time’
By Alexei OreskovicApril 30, 2026
7 hours ago
Meta’s threat to quit New Mexico ‘is showing the world how little it cares about child safety,’ AG says
LawMeta
Meta’s threat to quit New Mexico ‘is showing the world how little it cares about child safety,’ AG says
By Catherina GioinoApril 30, 2026
9 hours ago

Most Popular

Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
4 days ago
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
Big Tech
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
By Alexei OreskovicApril 29, 2026
1 day ago
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
By Jake AngeloApril 30, 2026
13 hours ago
Accenture's Julie Sweet blew up 50 years of company history. She says the hardest part is still ahead
Conferences
Accenture's Julie Sweet blew up 50 years of company history. She says the hardest part is still ahead
By Nick LichtenbergApril 29, 2026
2 days ago
With no end in sight, Trump considers new options in Iran war—including the ‘Dark Eagle’ hypersonic missile
Big Tech
With no end in sight, Trump considers new options in Iran war—including the ‘Dark Eagle’ hypersonic missile
By Jim EdwardsApril 30, 2026
21 hours ago
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergApril 28, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.