• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Elon Musk Admits Mistakes Caused Tesla’s Model 3 Production Delays

By
Jen Wieczner
Jen Wieczner
Down Arrow Button Icon
By
Jen Wieczner
Jen Wieczner
Down Arrow Button Icon
June 5, 2018, 10:39 PM ET

Tesla (TSLA) CEO Elon Musk is known for setting ambitious goals and timelines for the electric car company, but he isn’t known for hitting them. Tesla Model 3 production, after all, came in 84% below Musk’s predictions in the mid-size sedan’s first quarter on the market last year—and the company has yet to release its promised $35,000, mass-market version of the car.

So it wasn’t entirely surprising that shareholders at Tesla’s annual meeting Tuesday thought it was about time Musk qualified the reliability of his own timeline estimates, or “Elon time,” as one investor put it. Indeed, Fortune counted at least 30 instances in which Musk predicted the timing of various Tesla products during the meeting.

Here is a sampling of when Musk expects Tesla to hit certain milestones: the $35,000 Model 3 (end of 2018); free trials of autopilot (July 2018); Model 3 test drives (end of June 2018); a Tesla compact car (by mid-2023); Model 3 leasing (end of 2018 or early 2019); Model 3 all-wheel drive (by September 2018); Model Y (March 2019 for unveiling); positive Tesla net income and cash flow (third quarter 2018); and 5,000-per-week Model 3 production (end of June 2018).

Then again, Musk, who was wearing a motorcycle jacket atop a t-shirt depicting a butter-passing robot from the cartoon Rick and Morty, advised taking his own predictions with a grain of salt.

“I’d probably put some sandbag on future dates, that’s probably wise,” Musk said. “I kind of say when I think it can occur, but then I’m typically optimistic about these things.”

The billionaire entrepreneur was responding to a question from shareholder Galileo Russell, a YouTube channel host who gained notoriety last month when Musk took his questions during Tesla’s quarterly earnings call, after refusing to answer what the CEO called “boring bonehead questions” from Wall Street.

“I hate to say this, but I feel like my trust in Tesla’s timelines sort of eroded a little bit with the Model 3 ramp. So should I keep discounting things on Elon time or have you learned anything about this?” Russell asked during Tuesday’s shareholder meeting.

“I think I do have an issue with time,” Musk confessed, to loud applause. “I have a condition, I don’t know.”

The CEO noted that when he and his brother Kimbal Musk, a Tesla board member also present at the meeting, used to take the bus to school, Kimbal “would lie to me about the time,” and say the bus was always “earlier than it actually was.” Elon Musk explained, “Then I’d get there slightly after that, and then we’d actually be able to catch the bus.”

“This is something I’ve been trying to get better at,” Musk added. “So I’m trying to recalibrate these estimates, yeah. I’m trying to recalibrate as much as possible.”

As for why Model 3 production is running behind schedule—regardless of how realistic the initial timeline was—Musk also admitted mistakes contributing to the delays, as he has done at prior Tesla shareholder meetings. Chief among the errors: Too much automation of Model 3 factory production.

“One of the biggest mistakes we made was trying to automate things that are super easy for a person to do, but really hard for a robot to do,” Musk said. “And when you see it it looks super dumb, like wow, why did we do that.” Now, Musk explained, Tesla is focusing on automating only assembly-line tasks that are “most difficult for people to do,” and those most likely to result in worker injuries.

Still, Musk was adamant that while questions remain as to when Tesla will hit its targets, it’s not a question of if. “It pretty much always happens, but not exactly on the time frame,” Musk said.

About the Author
By Jen Wieczner
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Jensen Huang says some CEOs have a ‘God complex’ when it comes to AI apocalypse warnings, which can create shortages of critical workers
AIchief executive officer (CEO)
Jensen Huang says some CEOs have a ‘God complex’ when it comes to AI apocalypse warnings, which can create shortages of critical workers
By Jason MaMay 2, 2026
2 hours ago
conway
North AmericaObituary
Gerry Conway, comics legend who created the Punisher, dies at 73
By Claire Rush and The Associated PressMay 2, 2026
3 hours ago
bard
C-SuiteJeffrey Epstein
Bard College president steps down, months after his deep ties to Jeffrey Epstein were revealed
By The Associated PressMay 2, 2026
3 hours ago
death
Environmentclimate change
Meet ‘Green Death’: the burial practices for activists worried about climate change and carbon footprint
By Dorany Pineda and The Associated PressMay 2, 2026
3 hours ago
trump
PoliticsWhite House
America’s paying more at the pump. Trump’s new Air Force One jet donated by Qatar is nearly ready
By Jonathan J. Cooper and The Associated PressMay 2, 2026
3 hours ago
croatia
Travel & Leisuretourism
War in Iran has Croatia’s tourist hotspot wondering: will Dubrovnik host another 4 million visitors in 2026?
By Darko Bandic and The Associated PressMay 2, 2026
3 hours ago

Most Popular

Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
By Fatima Hussein and The Associated PressMay 1, 2026
1 day ago
A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheese
Law
A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheese
By Catherina GioinoMay 1, 2026
1 day ago
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
By Jake AngeloApril 30, 2026
2 days ago
Current price of oil as of May 1, 2026
Personal Finance
Current price of oil as of May 1, 2026
By Joseph HostetlerMay 1, 2026
1 day ago
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
5 days ago
The U.S. economy is booming — just not where 50 million Americans live
Commentary
The U.S. economy is booming — just not where 50 million Americans live
By Derek KilmerMay 1, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.