• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Retail

Under Armour Shares Pop After Earnings Report Gives Investors a Reason to Believe Again

By
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Bloomberg
Bloomberg
Down Arrow Button Icon
May 1, 2018, 8:28 AM ET
Inside The 2017 Consumer Electronics Show
Patrick T. Fallon—Bloomberg/Getty Images

Under Armour (UAA) took another step toward regaining investors’ confidence after a two-year slump.

The sporting-goods maker reported first-quarter revenue on Tuesday that topped analysts’ projections, led by gains in apparel, footwear and accessories. That helped drive the shares up as much as 4.7% in early trading.

The results offer more signs that Under Armour is on the mend after stiffer competition — mainly from Adidas AG — slowed growth. While the stock is still way off its all-time highs of 2015, this marks the second-straight quarter the company has impressed investors. International sales, which represent about a quarter of revenue, jumped 27%.

Shares of Under Armour rose as high as $18.59 in premarket trading. The stock had already climbed 23% this year through Monday’s close.

The company’s major headache has been the U.S. market, where shoppers have shifted away from the performance gear Under Armour was built on to more casual looks. Sales in North America fell less than 1%. To get the brand back on track, the company has eliminated about 40% of its products to focus on its best-performing lines. It’s also cutting costs.

Revenue in the period was $1.19 billion, Baltimore-based Under Armour said Tuesday in a statement. Analysts on average estimated $1.12 billion.

The company reiterated that it expects 2018 revenue to gain by a low-single-digit percentage rate.

Excluding some items, Under Armour said earnings per share were flat. Analysts estimated a loss of 6 cents. The company said that inventory management crimped its quarterly gross margin, a measure of profitability, to 44.2% in the quarter, trailing projections of 45.2%.

About the Author
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

Your company may be eligible for a tariff refund. Here’s how to claim it
North AmericaTariffs
Your company may be eligible for a tariff refund. Here’s how to claim it
By Courtney Vien and Morning BrewMay 5, 2026
14 hours ago
GameStop’s billionaire CEO is an entrepreneur without a college degree who cofounded Chewy. Now he has his sights set on buying eBay for $56 billion
C-SuiteGameStop
GameStop’s billionaire CEO is an entrepreneur without a college degree who cofounded Chewy. Now he has his sights set on buying eBay for $56 billion
By Marco Quiroz-GutierrezMay 5, 2026
18 hours ago
three men pose in a grocery store
Startups & VentureGrocery
Exclusive: AI grocery startup Vori raises $22 million to help independent retailers compete with Walmart and Amazon
By Lily Mae LazarusMay 5, 2026
20 hours ago
Starbucks CEO gets roasted for $9 ‘premium experience’ remarks, but Wall Street toasts his tariff-era turnaround strategy
RetailFood and drink
Starbucks CEO gets roasted for $9 ‘premium experience’ remarks, but Wall Street toasts his tariff-era turnaround strategy
By Catherina GioinoMay 4, 2026
1 day ago
The eBay logo with a mobile phone in 2025. (Photo: Klaudia Radecka/NurPhoto/Getty Images)
NewslettersFortune Tech
GameStop makes an unsolicited $56 billion offer for eBay
By Andrew NuscaMay 4, 2026
2 days ago
Meme stock GameStop pitches $56 Billion takeover of eBay
RetailRetail
Meme stock GameStop pitches $56 Billion takeover of eBay
By Cecilia D'Anastasio, Se Young Lee and BloombergMay 3, 2026
2 days ago

Most Popular

Clean energy's winning argument is the one it refuses to make
Commentary
Clean energy's winning argument is the one it refuses to make
By David CraneMay 5, 2026
21 hours ago
Current price of oil as of May 5, 2026
Personal Finance
Current price of oil as of May 5, 2026
By Joseph HostetlerMay 5, 2026
19 hours ago
Gen Z workers say showing up 10 minutes late to work is as good as on time—but baby boomer bosses have zero tolerance for tardiness, research reveals
Success
Gen Z workers say showing up 10 minutes late to work is as good as on time—but baby boomer bosses have zero tolerance for tardiness, research reveals
By Orianna Rosa RoyleMay 5, 2026
19 hours ago
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighMay 3, 2026
3 days ago
China stopped issuing new robotaxi licenses over a glitch. America can't stop them from rolling into active shooter situations
Law
China stopped issuing new robotaxi licenses over a glitch. America can't stop them from rolling into active shooter situations
By Catherina GioinoMay 4, 2026
1 day ago
Current price of silver as of Tuesday, May 5, 2026
Personal Finance
Current price of silver as of Tuesday, May 5, 2026
By Joseph HostetlerMay 5, 2026
19 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.