The integration of Amazon and Whole Foods seems to becoming more closely knit.
A Whole Foods store in Austin, Texas has reportedly been testing signs promoting a 10% discount for Amazon Prime members.
The signs were only hung for a short period of time and Amazon did not immediately reply to a request for comment on whether it was planning to make this a national offer.
One of the banners told Prime members “blue signs mean special deals just for you, yes you.” Another said Prime “members save an extra 10% on hundreds of sale prices.”
Amazon has been ramping up the promotions for Prime members and Whole Foods customers this year. In February, the company announced plans to offer free two-hour delivery on Whole Foods goods in some locations. And after acquiring Whole Foods in August, the company immediately cut prices on several items.