• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Billionaire Coinbase CEO Brian Armstrong says most charities are 'net negative'—and that he has no plans to make his own foundation

2

Scott Bessent dared the $32 trillion bond market with 'I am the house now' statement. It didn’t listen

3

Current price of oil as of September 10, 2026

1

Billionaire Coinbase CEO Brian Armstrong says most charities are 'net negative'—and that he has no plans to make his own foundation

2

Scott Bessent dared the $32 trillion bond market with 'I am the house now' statement. It didn’t listen

3

Current price of oil as of September 10, 2026

United Airlines Might Replace Employee Bonuses With a Lottery

By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
March 4, 2018, 5:08 PM ET
Google source logo
Add Fortune on Google for similar content.

United Airlines is eyeing a plan to end quarterly performance bonuses for its employees, replacing them instead with something a bit more unconventional: a lottery-style drawing, with prizes including cash, cars, and vacations.

According to a report from the Chicago Business Journal, the new program was announced in a memo sent by President Scott Kirby on Friday.

“As we look to continue improving, we took a step back and decided to replace the quarterly operational bonus and perfect attendance programs with an exciting new rewards program called ‘core4 Score Rewards’,” the memo read in part. A United spokesperson told CBJ that the new prize program was intended to “build excitement and a sense of accomplishment.”

According to CBJ, though, excitement was not some employees’ first response. Sources said the announcement had been met with a “firestorm” among employees. That backlash led United Airlines to say Monday that it is “pressing the pause button” on the new program.”

United says it is "pressing the pause button" on lottery bonus system after complaints from employees. (Previously qualifying employees received quarterly bonuses automatically. new plan called for once-a-quarter lottery for $100k, other prizes)

— Leslie Josephs (@lesliejosephs) March 5, 2018

Get Data Sheet, Fortune’s technology newsletter.

It’s hard to square the idea of either team or individual accomplishments with the random distribution of incentives. One employee will reportedly receive a $100,000 prize each quarter — again, determined by a drawing whose non-winners won’t receive their prior bonuses. According to Inc., those bonuses have been estimated at between $63 and $7,589. That seems almost certain to breed more resentment than enthusiasm.

The prize program is linked, at least in name, to United’s “Core4” program. That initiative, started by Kirby this year, is meant to encourage staffers to attend closely to customer needs, including by shifting away from rigid policies and towards personal judgment. It followed a disastrous incident in which a passenger was violently dragged from a flight.

In a followup exchange with Inc., another spokesperson said United would be offering other new incentives in addition to the lottery system. The new program also will not affect the airline’s profit-sharing program.

About the Author
By David Z. Morris
See full bioRight Arrow Button Icon

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.