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The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

2

Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar

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Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing
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Fortune Magazine’s Stunning Winter Holiday Covers from the 1930s

Andrew Nusca
By
Andrew Nusca
Andrew Nusca
Editorial Director, Brainstorm; author, Fortune Tech
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Andrew Nusca
By
Andrew Nusca
Andrew Nusca
Editorial Director, Brainstorm; author, Fortune Tech
Down Arrow Button Icon
December 26, 2017, 8:14 PM ET
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Fortune magazine has a long and storied history of photography—consider Margaret Bourke-White and Walker Evans, to name two of our better known alumni—but until the 1950s, the covers of our magazine were almost entirely dedicated to illustration.

We’ve previously shared the covers of the 11 issues we printed in 1930, our first year of publishing. Today, in honor of the winter holiday season, we share December issue covers spanning our first decade.

As you can see in the gallery above, our illustrators—Ernest Hamlin Baker, Antonio Petruccelli, Erik Nitsche, and Joseph Binder among them—took great inspiration from the festive lights and holiday symbols of the season.

We hope you enjoy them.

About the Author
Andrew Nusca
By Andrew NuscaEditorial Director, Brainstorm; author, Fortune Tech
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Andrew Nusca is the editorial director of Brainstorm, Fortune's innovation-obsessed community and event series. He also authors Fortune Tech, Fortune’s flagship tech newsletter.

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