During the run up to Black Friday and Cyber Monday, eBay plans to match discounts by rivals.
The online marketplace will match or beat announced sale prices on a limited number of items between Nov. 13 and Nov. 17 from retailers like Macy’s, Walmart, Kohl’s and JCPenney.
From Black Friday (the day after Thanksgiving) to the end of Cyber Monday (the following Monday), eBay will match deals on certain new items sold online by Amazon, Walmart and Best Buy. The retailer says it will offer “50,000 deals with no blackout periods.”
EBay said in a press release that it wants customers to be able to keep the best parts of Black Friday—sales on holiday gifts—and skip the worst—long checkout lines in stores.
Planned price cuts includes the Apple Watch Series 3 for $325, which usually starts at $329, and a five-quart KitchenAid Stand Mixer for $249.99, similar models at KitchenAid.com retail between $429.99 for $459.99.
In order to guarantee these prices, “eBay works closely with our sellers to source top-quality and in-demand deals at the best prices available,” Jesse Kiefer, Director and General Manager of eBay Deals, explained to Fortune in a statement.
“Our goal is to unlock a variety of deals from the world’s top brands and merchants—across a variety of categories including, electronics, home & garden, clothing, shoes, and accessories—and get inventory into the hands of shoppers,” Kiefer continued. “EBay’s Deals program connects consumer demand with quality supply—with limited-time offers. Of note, many brands source these deals directly.”
Fortune has been tracking the best tech Black Friday deals here.
