• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

These Are the Hottest, Hardest to Find Toys of 2017’s Holiday Shopping Season

By
John Patrick Pullen
John Patrick Pullen
Down Arrow Button Icon
By
John Patrick Pullen
John Patrick Pullen
Down Arrow Button Icon
November 9, 2017, 7:12 PM ET

It’s official, with the holidays fast approaching, shoppers are already on the lookout for toys and gifts. But as soon as Black Friday comes, all those popular, hard to find toys will become scarce.

If you’re looking for the best Christmas (or any other holiday) presents, now is the time to shop, says the NPD Group, which recently released its list of 2017 holiday toy hits. Two of the top ten toys are, not surprisingly, linked to the Star Wars: The Last Jedi, which opens Dec. 15. Five of the most in-demand gifts are new, having been released since October 2016.

Here are the top ten. Get them while you can:

1. L.O.L. Surprise! Doll Assortment by MGA Entertainment

Courtesy of MGA Entertainment

These collectable dolls, from the maker of Bratz, come wrapped in layer after layer of accessories and outfits. Get the doll wet, and they’ll deliver their “surprise” of spitting, crying, changing colors or even urinating. The collectibles sell out quickly and have become a sensation on eBay.

2. Fingerlings Monkey Assortment by Wow Wee

Courtesy of WowWee

These adorable pet, baby monkeys are clingy by design. With blinking eyes and a turnable head, they respond to sound and motion, and know when they are touched, are hanging upside down, and even when it’s time to sing.

3. L.O.L. Surprise! Lil Sister Assortment by MGA Entertainment

Courtesy of MGA Entertainment

Another assortment from L.O.L. Surprise, this collection of consists of even smaller dolls but still wrapped in the layer-after-layer of accessories and outfits.

4. Barbie Dream House Playset by Mattel

Photographer Jeff O'BrienStylist Jennifer Hoon
Courtesy of Mattel
©2014 Mattel.

A classic updated for our times, this one bedroom-one bathroom townhouse has all the modern trappings, including an elevator, a “flat screen” TV in the living room (you slip a smartphone in an insert), and more than 70 other accessories. The garage even doubles as a game room, for eco-minded, car-free Barbies.

5. Hovertrax 2.0 by Razor

Courtesy of Razor
PRNewswire

“Hoverboards” were the big product of 2016’s holiday season, despite concerns about faulty batteries turning cut-rate models into rolling fire hazards. Razor’s Hovertrax 2 has left any such worries in the dust, with a pair of silent motors and a gyro sensor giving commuters and joy riders alike smooth moves and stable balance.

6. Hatchimals Pengualas Pink Egg Assortment by Spin Master

Courtesy of Spin Master

Collectible and cuddly, these battery-powered buddies “live” inside their eggs until they’re ready to hatch, then the develop through three distinct stages. As they grow, kids can dance, walk, talk and play with them. Then, when it’s time to sleep, the creatures can use their leftover egg shell as a nest.

7. Hot Wheels Singles 1:64 Assortment by Mattel

Courtesy of Mattel
Courtesy of Mattel

Dating back to their late 1960’s debut, these little die cast cars are still popular as popular as ever, even if their styles, bodies, and colors have changed. Whether they’re for a collector or a kid, Hot Wheels make great stocking suffers on their own, or gifts under the tree when bought in a multi-car gift pack.

8. L.O.L. Surprise! Big Surprise Ball by MGA Entertainment

Courtesy of MGA Entertainment

Packing 50 surprises inside, this limited edition L.O.L. Surprise gift will set you back more than $100, but the look on your kid’s face might be worth it when they unwrap (and unwrap, and unwrap) it.

9. Star Wars App Enabled R2-D2 by Sphero

Courtesy of Sphero
Courtesy of Sphero

This is the droid you’ve been looking for ever since you first saw Star Wars. App-enabled with animations and even a drop-down third leg for cruising around, the 6.7-inch Artoo connects to smartphones via Bluetooth, can interact with the other Star Wars app-enabled droids, and can even watch the films by your side, complete with beeping and booping at all the exciting parts.

10. Star Wars E7 Black Series 6″ Assortment by Hasbro

Courtesy of Hasbro

Like a powerful totem, Hasbro’s new Black Series Star Wars action figures pack the kind of power that your childhood Darth Vader figurine once possessed—only with bendable joints and richer detail, the Force is even stronger with these ones. And since they are great gifts for Jedis of all ages, they’ll likely be hard to find. Kind of like Luke Skywalker, himself.

About the Author
By John Patrick Pullen
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Graphic depicting a coin reads, Fortune Crypto: Facebook Crypto 2.0
CryptoCrypto Playbook
Facebook’s first crypto push set off a firestorm. This time around, its plans are met with a shrug
By Jeff John RobertsFebruary 27, 2026
6 minutes ago
Personal Financewealth management
The Great Wealth Transfer is already happening as millennials hitting their ‘Peak 35’ are richer than ever
By Catherina GioinoFebruary 27, 2026
41 minutes ago
Low angle view of male carpenters working on rooftop of construction frame
EconomyU.S. economy
More people are moving out of the U.S. than moving in for the first time since the Great Depression—a bad omen for the $38.8 trillion national debt
By Tristan BoveFebruary 27, 2026
1 hour ago
jack dorsey
AILayoffs
Block CEO Jack Dorsey lays off nearly half of his staff because of AI and predicts most companies will make similar cuts in the next year
By Jake AngeloFebruary 27, 2026
1 hour ago
HealthFood and drink
Chains like Sweetgreen and Chipotle are finally realizing they need to look beyond the “slop bowl”
By Phil WahbaFebruary 27, 2026
1 hour ago
Politicsborder control
‘Our heads are exploding:’ U.S. military’s “incompetence” led to a laser take down of a Border Protection drone
By Josh Funk, Konstantin Toropin and The Associated PressFebruary 27, 2026
2 hours ago

Most Popular

placeholder alt text
Innovation
An MIT roboticist who cofounded bankrupt robot vacuum maker iRobot says Elon Musk’s vision of humanoid robot assistants is ‘pure fantasy thinking’
By Marco Quiroz-GutierrezFebruary 25, 2026
2 days ago
placeholder alt text
Success
Jeff Bezos says being lazy, not working hard, is the root of anxiety: ‘The stress goes away the second I take that first step’
By Sydney LakeFebruary 25, 2026
2 days ago
placeholder alt text
Economy
Trump claims America is ‘winning so much.’ The IMF agrees, adding that Trump’s trade policies are the only thing holding it back from even more
By Tristan BoveFebruary 26, 2026
1 day ago
placeholder alt text
Success
Gen Z Olympic champion Eileen Gu says she rewires her brain daily to be more successful—and multimillionaire founder Arianna Huffington says it really does work
By Orianna Rosa RoyleFebruary 25, 2026
2 days ago
placeholder alt text
AI
Jamie Dimon says society should start preparing for AI job displacement: ‘Now’s the time to start thinking about’ it
By Marco Quiroz-GutierrezFebruary 25, 2026
2 days ago
placeholder alt text
Economy
It’s more than George Clooney moving to France: America is becoming the ‘uncool’ country that people want to move away from
By Nick LichtenbergFebruary 27, 2026
11 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.