• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
hate speech

Florida Brewer Uses Free Beer to Put a Damper on Richard Spencer’s University of Florida Speech

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
October 19, 2017, 10:02 AM ET
Burgeoning Craft Beer Industry Creates Niche Market For Limited Release Beers
Photograph by Justin Sullivan Getty Images

At 2:30 p.m,. white nationalist Richard Spencer will take to the stage at the University of Florida’s Curtis M. Phillips Center for the Performing Arts. But a local brewer is offering free beer to people who skip the talk.

Alligator Brewing says it will give a free draft beer for every two reserved seating tickets to the event people bring in, with the goal of creating vast empty swaths of seats in the arena.

“We unfortunately can’t stop him from bringing his hate to Gainesville,” Alligator explained in an Instagram post, “but we can empty the room so his disgusting message goes unheard. … This is our town. This is our community. And this is how we’re going to shut. him. down.”

https://www.instagram.com/p/BaKl-_0DIb1/

All totaled there are 800 tickets available to Spencer’s controversial speech. And the alt-right leader told the Miami Herald he plans to combat the campaign by having ‘volunteers’ hand out tickets, instead of having the university distribute them, as was originally planned.

Spencer’s supporters are apparently not too happy with the offer, either. The brewer says one event organizer entered the brewery on Wednesday and caused a commotion while livestreaming video to his followers.

https://www.instagram.com/p/BaaAMByjzYi/?taken-by=alligatorbrewing

University of Florida president W. Kent Fuchs has asked students to stay clear of Spencer’s talk. Meanwhile, Gov. Rick Scott has declared a state of emergency in the county, saying the “threat of a potential emergency is imminent.”

Spencer was a participant in the violent white nationalist rally in Charlottesville, Va. in August, which led to PayPal cutting ties with him, among other businesses that distanced themselves from his National Policy Institute. While the University of Florida initially blocked Spencer from speaking, as a state institution, the University is not able to limit free speech. including hate speech.

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Jensen Huang says some CEOs have a ‘God complex’ when it comes to AI apocalypse warnings, which can create shortages of critical workers
AIchief executive officer (CEO)
Jensen Huang says some CEOs have a ‘God complex’ when it comes to AI apocalypse warnings, which can create shortages of critical workers
By Jason MaMay 2, 2026
2 hours ago
conway
North AmericaObituary
Gerry Conway, comics legend who created the Punisher, dies at 73
By Claire Rush and The Associated PressMay 2, 2026
3 hours ago
bard
C-SuiteJeffrey Epstein
Bard College president steps down, months after his deep ties to Jeffrey Epstein were revealed
By The Associated PressMay 2, 2026
3 hours ago
death
Environmentclimate change
Meet ‘Green Death’: the burial practices for activists worried about climate change and carbon footprint
By Dorany Pineda and The Associated PressMay 2, 2026
3 hours ago
trump
PoliticsWhite House
America’s paying more at the pump. Trump’s new Air Force One jet donated by Qatar is nearly ready
By Jonathan J. Cooper and The Associated PressMay 2, 2026
4 hours ago
croatia
Travel & Leisuretourism
War in Iran has Croatia’s tourist hotspot wondering: will Dubrovnik host another 4 million visitors in 2026?
By Darko Bandic and The Associated PressMay 2, 2026
4 hours ago

Most Popular

Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
By Fatima Hussein and The Associated PressMay 1, 2026
1 day ago
A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheese
Law
A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheese
By Catherina GioinoMay 1, 2026
1 day ago
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
By Jake AngeloApril 30, 2026
2 days ago
Current price of oil as of May 1, 2026
Personal Finance
Current price of oil as of May 1, 2026
By Joseph HostetlerMay 1, 2026
1 day ago
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
5 days ago
The U.S. economy is booming — just not where 50 million Americans live
Commentary
The U.S. economy is booming — just not where 50 million Americans live
By Derek KilmerMay 1, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.