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Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates

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'The golden years are not golden': Boomers are hoarding most of America's wealth and power because they're terrified of outliving their money
RetailIKEA

IKEA Now Makes Furniture for Your Pets

By
Grace Donnelly
Grace Donnelly
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By
Grace Donnelly
Grace Donnelly
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October 10, 2017, 10:51 AM ET

If you’ve ever wished you and your dog could have matching fold-out couches, IKEA has you covered. And not in pet hair.

The much-loved Swedish furniture company announced a line of pet products this month, designed specifically for the four-legged members of the family.

Copyright © Marcus Hansen 2017, All Rights Reserved.

The Lurvig collection (which means “hairy” or “shaggy” in Swedish) includes items like dog beds and cat-scratch mats, but also turns popular IKEA pieces you may already own into hideaways for your furry companions.

Copyright © Marcus Hansen 2017, All Rights Reserved.

The IKEA team worked with veterinarians to design the products for the home, as well as items like pet carriers, brushes, bowls, and leashes.

Copyright © Marcus Hansen 2017, All Rights Reserved.

“It is quite important for Ikea to have a pet range that fits into our normal furniture range,” said Barbara Schäfer, Ikea’s Product Risk Assessment Leader who led the veterinary partnership. “As a pet owner I can say, so far, the normal pet products are quite ugly.”

Copyright © Marcus Hansen 2017, All Rights Reserved.

The items are already in stock in U.S. stores but aren’t available to order online yet. But sit tight, there’s talk that all IKEA’s wares could soon be available through Amazon and Alibab.

Lurvig will launch in Canada, France, and Japan this fall, followed by the U.K. in early 2018.

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