• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Leadership

3 Steps Uber Is Taking Towards Changing Its Culture

By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
September 25, 2017, 3:39 PM ET

Change is in the air at Uber.

On Monday, CEO Dara Khosrowshahi wrote an “un-Uber-like” open letter asking Londoners to forgive mistakes it made in an effort to win back the right to operate in the city.

That same day, Arianna Huffington spoke at the Fortune and Time CEO Initiative conference in New York City about a number of other ways in which the company has evolved.

“If you were a top performer delivering growth, a lot was forgiven you,” the Thrive Global founder and Uber board member said, describing what Uber’s business culture was like before a blog post by a former employee Susan Fowler sparked one of the most significant changes within a company in recent history, including the resignation of its CEO Travis Kalanick.

Fowler’s blog post published in February 2017 reflected “on one very, very strange year at Uber”—an experience that included accusations of sexual harassment and accounts of mismanagement and other bad behavior. It prompted Kalanick to hire former U.S. Attorney General Eric Holder to investigate the claims.

Huffington, the only woman on the board at the time, got involved from the beginning and chaired the subcommittee that oversaw the Holder investigation. During a “raw and emotional” all-hands staff meeting just two days after Fowler’s post, Huffington said she made a number of pronouncements to reassure Uber’s then-14,000 employees that change would be coming.

“I named top performers who misbehaved ‘brilliant jerks,'” Huffington told Nancy Gibbs, editorial director of Time Inc. News Group, while on stage. “And I announced at that all-hands that Uber would become a place of zero tolerance for brilliant jerks.”

The actions that followed that all-hands, including the dismissal of 26 employees after the results of Holder’s investigation were announced, sent a very clear message “that we meant business” and were serious about making fundamental changes.

More CEO Initiative coverage: Jamie Dimon Wants College Kids to Play in Downtown Detroit

Change is critical—even if it means losing top performers—because the world has changed and what happens in the culture of a company affects business metrics, said Huffington, who founded media website HuffPost.

Uber’s 65 million users love the product. Now, Uber is on a journey to become a company they will love too, she said.

Here are a few ways Uber is changing:

1. Surface Problems Quickly

“Surfacing problems faster is now a key element of a thriving culture,” Huffington said. “I see culture as becoming the immune system of the company.”

Healthy companies have processes in place that allow employees to share problems and the proper training for managers to handle those issues quickly.

“One of the problems we had was that 62% of Uber managers had never managed before,” she said. “They didn’t have the skill set required to manage.”

2. Changing the Myth About Success

“We are suffering from this delusion, both at the individual and corporate level that in order to succeed we need to burn out,” Huffington said, adding that modern science and research shows this is untrue.

Instead, people need to find ways to recharge either through sleep, hobbies, or even turning off their smartphones. Thrive Global works with companies to like Airbnb and Accenture, to produce cultures where employees are not burned out. The startup also has a consumer-facing website that publishes articles on wellness and healthy living.

“At Uber, you can see the connection between burnt out people acting out,” Huffington said. “I know that when I’m tired I’m more reactive, I’m less empathic, I’m not as creative. We can all remember how we operate when we’re running on empty. When you’re a 26-year-old engineer or manager you may do worse than being reactive and not being emphatic, and that acting out is at a very high cost to the business.”

3. Changing What Uber Values

Uber has changed or even eliminated a few of its values in its effort to change the culture. One of the first things to go was a cultural value of “always being on,” Huffington said. “Being always on is not the way human beings operate at their best,” she said.

Another one was striking “longer” from its “work smarter, harder, longer” cultural value because working smarter and longer contradict each other.

Finally, Uber renamed its war room, to the peace room because “symbols matter,” she said.

About the Author
By Kirsten Korosec
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

middle
EconomyWealth
Turns out the American middle class didn’t die. It got richer—and felt poorer
By Nick LichtenbergApril 12, 2026
19 minutes ago
boomer
CommentaryLongevity
America is not ready for its own longevity crisis — and 2026 is the wake-up call
By Aimee DeCamillo and Diane TyApril 12, 2026
49 minutes ago
Wemimo Abbey and Samir Goel, the cofounders of fintech company Esusu
SuccessCareers
These cofounders quit corporate jobs, took on $100K in credit card debt, and slept in a Denny’s—now their $1.2B company is backed by Serena Williams
By Emma BurleighApril 12, 2026
50 minutes ago
layoff
CommentaryManagement
The middle manager cuts saving you millions today will cost you everything in 2028
By Kristien TurnerApril 12, 2026
1 hour ago
Born in Soviet Union, Grindr CEO was told he had two career options: Learn English or how to shoot a gun
SuccessThe Promotion Playbook
Born in Soviet Union, Grindr CEO was told he had two career options: Learn English or how to shoot a gun
By Orianna Rosa RoyleApril 12, 2026
1 hour ago
Former Citgo Petroleum interim CEO José Pereira was one of the 'Citgo Six' political prisoners held captive in Venezuela for nearly five years.
EnergyVenezuela
Former ‘Citgo 6’ political prisoner sees ‘karma’ in Maduro ouster, but Venezuelan oil won’t rebound until there’s true regime change
By Jordan BlumApril 12, 2026
4 hours ago

Most Popular

'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
Politics
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
By Fortune EditorsApril 11, 2026
13 hours ago
Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training
Future of Work
Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training
By Fortune EditorsApril 11, 2026
1 day ago
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
Real Estate
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
By Fortune EditorsApril 11, 2026
1 day ago
Warren Buffett says 'accumulating great amounts of money' doesn’t achieve greatness—He still lives in a $31,500 Nebraska home and clipped coupons
Success
Warren Buffett says 'accumulating great amounts of money' doesn’t achieve greatness—He still lives in a $31,500 Nebraska home and clipped coupons
By Fortune EditorsApril 11, 2026
1 day ago
Navy tests Hormuz blockade as expert says U.S. military prepares for round 2 and could degrade Iran's hold over the strait to a 'manageable level'
Politics
Navy tests Hormuz blockade as expert says U.S. military prepares for round 2 and could degrade Iran's hold over the strait to a 'manageable level'
By Fortune EditorsApril 11, 2026
18 hours ago
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
Success
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
By Fortune EditorsApril 10, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.