• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Richard Branson double-booked his own job interview. The candidate stuck in traffic with him for 2.5 hours is now Virgin's CEO

2

IBM’s CEO disagrees with JPMorgan CEO Jamie Dimon’s disdain for texting in meetings: ‘Telling people they can't use their technology would be weird’

3

Tech billionaires and executives like Evan Spiegel and Peter Thiel are publicly shielding their children from the products that made them rich

1

Richard Branson double-booked his own job interview. The candidate stuck in traffic with him for 2.5 hours is now Virgin's CEO

2

IBM’s CEO disagrees with JPMorgan CEO Jamie Dimon’s disdain for texting in meetings: ‘Telling people they can't use their technology would be weird’

3

Tech billionaires and executives like Evan Spiegel and Peter Thiel are publicly shielding their children from the products that made them rich
TechChange the World

Apple Needed This City’s Permission to Hold the iPhone 8 Event

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
September 12, 2017, 9:17 AM ET
Add Fortune on Google for similar content.

Apple’s iPhone 8 event might have never happened at the company’s Apple Park headquarters without a little help from the City of Cupertino in California.

On Aug. 8, Apple applied for a temporary occupancy permit for the company’s Steve Jobs Theater at Apple Park, tech news VentureBeat is reporting after obtaining the permit approval from the city. Cupertino building department official Albert Salvador signed the approval on September 1, just 11 days before Apple planned to hold its event. The approval was also signed a day after Apple announced plans to hold its iPhone press event at the company’s headquarters.

According to the application, which VentureBeat published, Apple’s application allows for temporary occupancy of the auditorium and loading ramp, as well as the facility’s Hands On area and lobby. The application was filed by Campus Holdings, LLC, which is ostensibly an Apple-owned corporation that owns Apple Park.

Get Data Sheet, Fortune’s technology newsletter

Speculation had been running rampant for months that Apple (AAPL) was planning to hold its iPhone unveiling in September at its Apple Park headquarters. The facility is still technically under construction, but Apple has said that it’s been moving employees in for the last few months. Recent drone flyovers suggest construction crews have some additional landscaping to complete, as well as construction on other buildings at the sprawling campus.

Today’s iPhone event, scheduled for 1 p.m. EDT, will be the first held at the subterranean Steve Jobs Theater at Apple Park.

Apple was forced to request a temporary occupancy permit because some of the work inside the theater is not yet complete, according to the document VentureBeat obtained. The application did not say what work Apple still needs to do on the building.

Salvador did sign off, however, after determining that the building had been inspected and its safety and fire safeguards were all operational.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in Tech


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.