• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
MPWWMPW

Japan’s Hiring Housewives, Women’s Evolving Stock Photos, and an All-American U.S. Open Final

Claire Zillman
By
Claire Zillman
Claire Zillman
Editor, Leadership
Down Arrow Button Icon
Claire Zillman
By
Claire Zillman
Claire Zillman
Editor, Leadership
Down Arrow Button Icon
September 8, 2017, 2:34 AM ET

Hardworking housewives, it seems, are Japan’s hottest commodity.

Companies in service-based industries are going all out in trying to recruit them, according to Quartz.

FamilyMart, a chain of convenience stores, plans to hire 100,000 housewives for part-time jobs in the next two years.

“Supporting hardworking housewives!” proclaims the jobs page of Pronto, a chain of restaurants and cafes.

And a new slogan by McDonald’s that translates roughly to “McDonald’s, no problem” promises housewives flexible hours and growth opportunities. The burger chain is even offering housewives trial work periods, during which they can determine if they’re interested in flipping burgers and scooping fries. “Housewives are a valued labor force because they are very hospitable and are very conscious of cleanliness in our restaurants,” said a McDonald’s HR exec.

The clamor for such workers makes sense, considering Japan’s labor market is tighter than it’s been in 40 years, due to an aging population and a lack of foreign workers. And employers’ appeal to housewives reflects a years-long effort by Prime Minister Shinzo Abe to increase the number of women in Japan’s workforce. But at the same time, the nature of the jobs being advertised—part-time, hourly work—underscores the problem that’s tainted the top-line success of Abe’s plan: Women are still being sidelined to low-paying, irregular positions.

—@clairezillman

EUROPE/MIDDLE EAST/AFRICA

Maiden voyageU.K. MP Tulip Siddiq is calling for a change to British passport regulations after she was caught up in customs with her daughter, who has a different last name. Siddiq was only released after her husband arrived. She says children's passports should display the last names of both parents so the problem—likely to become more common due to more women keeping their maiden names—doesn't affect other mothers. Guardian
.

Beauty mark
The fallout continues for L’Oréal Paris U.K. after it fired transgender model Munroe Bergdorf for a Facebook post in which she deemed all white people racist. She argues that she was highlighting the issue of systemic racism in the wake of Charlottesville. In solidarity with Bergdorf, U.K. radio host Clara Amfo, who was featured in a campaign similar to Bergdorf's last year, says she's breaking off her ties with the cosmetics maker. "If [Bergdorf]'s not 'worth it' anymore," Amfo said, "I guess I'm not either."
Mic

THE AMERICAS

Worth a thousand words
The New York Times examines the evolution of women over the past decade through the lens of stock photos. The most purchased Getty image of "woman" in 2007 was a naked woman in a towel. This year, it's a female hiker on a mountain top. The photograph "feels like an image about power, about freedom, about trusting oneself," says Pam Grossman, director of visual trends at Getty. "Who cares what you even look like? Let’s focus on what you’re doing.”
New York Times
.

Comedy's 'unicorn'
The Atlantic looks at the rise of comedian Tiffany Haddish, whose ascent to stardom in recent years led to her role in the hit Girls Trip this summer. Haddish, whose comedy taps into her tragic upbringing and time she spent in foster care, shows how a black female comedian can make it these days—while at the same time exposing the systemic challenges that remain. 
Atlantic
.

She was an American girl
All four women playing in the U.S. Open semifinals last night—Venus Williams, Sloane Stevens, Madison Keys, and CoCo Vandeweghe—were American. The last time that happened at a Grand Slam was at Wimbledon in 1985. The last time it occurred at the U.S. Open was in 1981. Stevens beat Williams, and Keys defeated Vandeweghe last night. The winners will meet in the final on Saturday.
Wall Street Journal

ASIA-PACIFIC

Shock to the system
The murder of prominent Indian journalist Gauri Lankesh, who was critical of rightwing Hindu nationalist politics, is sending shockwaves through the nation. Other journalists have protested her killing as an attack on the free press, while rival political factions are fighting over who's to blame.
Financial Times
.

Sexist scrum
New Zealand Rugby launched a "respect and responsibility" review of player behavior last year after a series of scandals—including the assault of a woman hired to strip at a team party. The inquiry identified prominent problems with the use of alcohol, sexist attitudes towards women, and a sense of entitlement among some players, all of which, the review said, "no longer reflected contemporary values and expected behaviors."
BBC

IN BRIEF

Betsy DeVos wants to rescind Title IX protection for sexual assault survivors. Here’s what that means.
Fortune

Sally Blount, first woman to lead a top-ranked business school, to step down
Wall Street Journal

Tori Amos: 'Menopause is the hardest teacher I've met. Harder than fame'
Guardian

Remembering Kate Millet, the feminist author who wrote the book on sexual politics
Smithsonian Magazine

PARTING WORDS

"People will look at you and they'll try and define you, whether you're a woman, whether you're young. But they only do that if you let them, and so I always viewed my job as defining myself."
—Former U.S. Attorney General Loretta Lynch in Firsts, 'Time' magazine's multimedia project featuring candid interviews with 46 groundbreaking women.
About the Author
Claire Zillman
By Claire ZillmanEditor, Leadership
LinkedIn iconTwitter icon

Claire Zillman is a senior editor at Fortune, overseeing leadership stories. 

See full bioRight Arrow Button Icon

Latest in MPW

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in MPW

takaichi
Arts & EntertainmentJapan
Japan’s Prime Minister welcomes Deep Purple, capping 50-year love affair with heavy metal: ‘You’re my god’
By Mari Yamaguchi and The Associated PressApril 10, 2026
1 day ago
Eva Longoria secretly worked as a headhunter from her soap opera dressing room for three years—because she refused to be a ‘struggling actor’
SuccessThe Promotion Playbook
Eva Longoria secretly worked as a headhunter from her soap opera dressing room for three years—because she refused to be a ‘struggling actor’
By Orianna Rosa RoyleApril 10, 2026
2 days ago
Fortune 500 Power Moves: Which executives are gaining and losing power
C-SuiteFortune 500 Power Moves
Fortune 500 Power Moves: Which executives are gaining and losing power
By Fortune EditorsApril 3, 2026
8 days ago
The short, uneasy tenure of Pam Bondi
NewslettersMPW Daily
The short, uneasy tenure of Pam Bondi
By Emma HinchliffeApril 3, 2026
8 days ago
Olympic champion Eileen Gu’s advice for women seeking her heights of career success: Don’t be a small fish in a big pond, ‘Create your own pond’
MPWMost Powerful Women
Olympic champion Eileen Gu’s advice for women seeking her heights of career success: Don’t be a small fish in a big pond, ‘Create your own pond’
By Emma HinchliffeMarch 31, 2026
11 days ago
Can Sheryl Sandberg’s Lean In take on tradwives and the manosphere?
NewslettersMPW Daily
Can Sheryl Sandberg’s Lean In take on tradwives and the manosphere?
By Emma HinchliffeMarch 27, 2026
15 days ago

Most Popular

Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
Success
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
By Fortune EditorsApril 10, 2026
1 day ago
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
Politics
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
By Fortune EditorsApril 10, 2026
22 hours ago
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
Real Estate
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
By Fortune EditorsApril 11, 2026
12 hours ago
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
Investing
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
By Fortune EditorsApril 9, 2026
2 days ago
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
Innovation
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
By Fortune EditorsApril 10, 2026
2 days ago
Warren Buffett says 'accumulating great amounts of money' doesn’t achieve greatness—He still lives in a $31,500 Nebraska home and clipped coupons
Success
Warren Buffett says 'accumulating great amounts of money' doesn’t achieve greatness—He still lives in a $31,500 Nebraska home and clipped coupons
By Fortune EditorsApril 11, 2026
9 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.