Earlier this week, L’Oréal Paris UK unveiled the ambassadors for its YoursTruly True Match diversity campaign. Included among them—for the first time—was a transgender model: Munroe Bergdorf.
For a few days, it seemed like Bergdorf’s star was rising: She was called “London’s Laverne Cox” by The Evening Standard—a reference to the transgender Orange Is the New Black actress—and penned an editorial for Vogue.
“To be the first trans woman in a L’Oréal Paris UK campaign feels amazing, and also kind of crazy. When I got the email about it I was just sat with my mum and I couldn’t believe it,” she wrote.
A few days later, Bergdorf has become a persona non grata with the makeup giant after writing a Facebook (fb) post in which she deemed all Caucasians racist. The post has since been taken down, but according to People, she wrote:
The post gets more scathing as it progresses:
On Friday morning, L’Oreal announced on Twitter (twtr) that Bergdorf’s comments are “at odds” with the brand’s values and that it would be ending its partnership with her.
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Bergdorf wrote another Facebook post Friday to clarify that her statements were in response to the Charlottesville white nationalist rally.
She then went on to address L’Oreal ending her contract: