• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

New

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Tech

Wisconsin Company Holds Party to Implant Workers With Microchips

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
August 2, 2017, 12:41 PM ET
Add Fortune on Google for similar content.

Well, that’s one way to ensure employee loyalty…

When most businesses throw a party, it’s to note a milestone or a birthday. At Wisconsin’s Three Square Market, also known as 32M, Tuesday’s celebration revolved around implanting microchips into roughly half of its workforce.

41 of the company’s 85 workers actually volunteered to take part in the “chip party” – having a microchip implanted into their bodies, which the company says will let them open doors, log into computers and buy snacks from the break room with a wave of their hand.

On the upside, the employees didn’t have to pay for the chips. The company picked up the tab for that.

Tony Danna
Tony Danna, left, vice president of international development at Three Square Market in River Falls, Wis., receives a microchip in his left hand at company headquarters Tuesday, Aug. 1, 2017. The company is making microchips available to its employees, allowing them to open doors, log onto their computers or buy breakroom snacks by simply waving their hand. (AP Photos/Jeff Baenen)Jeff Baenen — AP
Jeff Baenen — AP

Chips have long been used as identification markers for pets who are prone to roam. But inserting them into the flesh of human beings is a new phenomenon. 32M managers said the practice was more common in Europe.

Those same officials noted that the chips were encrypted and did not have GPS functionality, so the company can’t track employee cyborg movements or obtain private information. (It’s worth noting, though, that hackers have proven especially skilled at breaking into encrypted systems, including voting machines, when they put their mind to it.)

If this sounds like a horrifying commitment to a job to you, it gets worse. Noelle Chesley, an associate professor of sociology at the University of Wisconsin-Milwaukee, tells the Chicago Tribune she expects implanting microchips into employees will become the norm in years to come.

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Tech

Has the AI race shifted from U.S. vs China to open vs closed?
CommentaryOpen Source
Has the AI race shifted from U.S. vs China to open vs closed?
By Grace Shao and Alvin Wang GraylinAugust 4, 2026
1 hour ago
Man laughing in a black hat
Big TechSpaceX
Elon Musk delivers ‘totally nuts’ plans for moon robots and insists $1 trillion revenue target will hit but capex tanks SpaceX on debut earnings
By Amanda GerutAugust 4, 2026
4 hours ago
Elon Musk says SpaceX data centers will crush competitors because its rocket scientists are like the Yankees ‘playing a little league team’
AISpaceX
Elon Musk says SpaceX data centers will crush competitors because its rocket scientists are like the Yankees ‘playing a little league team’
By Tatiana SatauaAugust 4, 2026
5 hours ago
Trump meets AI giants, Senate Dems decry ‘unpredictable’ governance—and cheap Chinese AI looms as giant security risk
AIDonald Trump
Trump meets AI giants, Senate Dems decry ‘unpredictable’ governance—and cheap Chinese AI looms as giant security risk
By Catherina GioinoAugust 4, 2026
7 hours ago
Man in black in front of a blue background.
Big TechSpaceX
SpaceX revenue surges to $7.8 billion, blowing past Wall Street expectations by nearly $1 billion
By Amanda GerutAugust 4, 2026
8 hours ago
OpenAI president Greg Brockman: We ‘contort’ ourselves around computers, clicking and typing is a ‘phase’
NewslettersEye on AI
OpenAI president Greg Brockman: We ‘contort’ ourselves around computers, clicking and typing is a ‘phase’
By Emily ForliniAugust 4, 2026
9 hours ago

Most Popular

How Zohran Mamdani's pied-à-terre tax exposed an epidemic of 'ghost cars' instead
Personal Finance
How Zohran Mamdani's pied-à-terre tax exposed an epidemic of 'ghost cars' instead
By Catherina GioinoAugust 4, 2026
22 hours ago
Bars, bowling alleys, and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health
North America
Bars, bowling alleys, and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health
By Catherina GioinoAugust 2, 2026
3 days ago
Ray Dalio on the AI bubble nearing 1929, 2000 levels and the lesson people always forget: 'Wealth is not the same as money'
Investing
Ray Dalio on the AI bubble nearing 1929, 2000 levels and the lesson people always forget: 'Wealth is not the same as money'
By Nick LichtenbergAugust 4, 2026
22 hours ago
Forget Gen Z: People in their 70s and 80s are some of the earliest Americans to welcome physical AI into their homes and daily routines
AI
Forget Gen Z: People in their 70s and 80s are some of the earliest Americans to welcome physical AI into their homes and daily routines
By Marco Quiroz-GutierrezAugust 3, 2026
2 days ago
Current price of oil as of August 4, 2026
Personal Finance
Current price of oil as of August 4, 2026
By Joseph HostetlerAugust 4, 2026
19 hours ago
Scott Bessent is using moves from his hedge fund days to prop up Japan's yen—and America's $40 trillion national debt
Economy
Scott Bessent is using moves from his hedge fund days to prop up Japan's yen—and America's $40 trillion national debt
By Mia OsmonbekovAugust 4, 2026
10 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.